The Giordano Bruno Institute aims to build a nonprofit platform that gives people control over their personal data and digital lives. It proposes a personal data locker that stores all a user's information in one secure place, along with a marketplace for digital assistants that can access the data but are hired and paid directly by each user. This model aims to reduce reliance on large tech companies and give users more freedom and transparency over how their data is collected and used.

1. Giordano Bruno Institute
Truth and Individual Freedom since 1592
Are we using technology, or being used by it?

2. Giordano Bruno Institute
Truth and Individual Freedom since 1592 The Problem

3. Giordano Bruno Institute
Truth and Individual Freedom since 1592
The purpose of the Giordano Bruno Institute is to
build a non-profit platform for people to use
technology, rather than being used by technology.
It is inspired by the heretic Giordano Bruno,
the book Pull, and the Open AI initiative.
Giordano Bruno was killed in 1600 by the Catholic church
for writing that the earth revolves around the sun. He was
a maverick, a pain in the ass, and a truth seeker.

4. Giordano Bruno Institute
Truth and Individual Freedom since 1592 The Problem
You have an account with every vendor
All your data and payment details live on their servers.

5. Giordano Bruno Institute
Truth and Individual Freedom since 1592
You have one account - your personal data locker
You are at the center of your digital world. You are in control of
your data. The world of offers makes switching vendors easy.
Offer
Offer
Offer
Offer
Offer
Offer
Request
Request
Request
Offer
The Solution

6. Giordano Bruno Institute
Truth and Individual Freedom since 1592
3.5 billion smartphone users
worldwide
47% of US smartphone users say
they couldn’t live without their
devices
In-app advertising will rise to $201
billion by 2021
Average time spent on
smartphones a day is 2 hours and
51 minutes.
70 percent of adults believe their data is
less secure than it was five years ago.
72% of Americans report feeling that all,
almost all or most of what they do online
or while using their cellphone is being
tracked by advertisers, technology firms,
or other companies
47% of adults believe at least most of
their online activities are being tracked
by the government.
38 percent of adults say they sometimes
read a privacy policy
This is how much you are worth to:
Addiction Monetization Cost to Society
Google: $182
Facebook: $158
Twitter: $81
LinkedIn: $69
Yahoo!: $70
Amazon: $733
eBay: $474
Advertisers are looking for a machine where they can put $1 in
and get $10-20 out. Today’s convenient platforms are the
machine they have been looking for. Apps are already driving
$1 trillion of business to advertisers.
The Problem

7. Giordano Bruno Institute
Truth and Individual Freedom since 1592
Personal data
locker
Secure cloud storage for all your
that can interact with your providers
and give you freedom of choice. A
single dashboard for your digital
life. You are in complete control.
We want to normalize offers, so
you can make a request and see
all the offers come to you,
without advertising. This is like
Kayak does for flights,
things to buy, get a hotel room, a
new job, update your insurance
policy, rent and drive a car, plan a
trip, manage your calendar, etc.
There will be specialist assistants
for medical, legal, financial, etc.
Personal digital
assistant
The world of
offers
An app with four main components …
If you don’t like your personal
assistant, get rid of it and hire a
new one. You pay for them. They
Digital assistant
marketplace
Your assistant (AI bot) works with your data to find
use your data but don’t take it out of your control.but for everything.
data in standard formats
We hope to cut the global ad spend down by at least
20 percent by giving people the ability to use their own
data to drive their own transactions.
The Solution

8. Giordano Bruno Institute
Truth and Individual Freedom since 1592
In the world we want to build, companies
compete and win on the merits of their
products and services, rather than on social-
media messaging, gaming search engines,
celebrities, repetition, clickbait, pop-ups, and
media manipulation.
It’s based on …

9. Giordano Bruno Institute
Truth and Individual Freedom since 1592
1. Separate our data and identities from our devices and vendors
Today’s handsets will disappear. Everything will be easily available
on cheap devices we wear and in our environment. We will be safe
and secure, identifying ourselves to others only when we want to be
identified. We won’t sacrifice for convenience.
Two Big Ideas
2. The online marketplace for digital assistants
Today’s assistants work for huge companies like Google and Apple.
In our system, you hire a personal assistant to work with your data,
make requests and find offers, and help you manage your portfolio
of obligations and contracts. You pay these bots to work for you. If
you don’t like any of them, fire it and get a new one in the
competitive marketplace for digital assistants.

10. Giordano Bruno Institute
Truth and Individual Freedom since 1592
Take any handset, log in, and that handset
becomes your device. You are no longer
tied to any devices. Sit down in an airline
seat, log into the screen, and you are in your
familiar environment. Your personal data is
with you wherever you go.
Get in any car, and as long as you have
permission, that car becomes your car. It has all
your driving history and preferences and
understands when you just get in and say “take me
home.”
Get a prescription and see a map of all
pharmacies that have your pills in stock and
what the prices are. Your personal data locker
has your history of prescriptions, can check for
drug interactions, knows your copay, and helps
you get the best price.
Walk into the doctor’s office, and your
device will say “Would you like me to check
you in?” No filling out forms. All your tests and
doctor’s data will go into your personal data
locker as it is generated.
There are many more use cases on our web site.
Use Cases

11. Giordano Bruno Institute
Truth and Individual Freedom since 1592
My name is David Siegel
I’m a technology and business leader from Silicon Valley with a
master’s degree from Stanford. I started one of the world’s
first digital agencies, wrote five books, gave over 200
speeches. I’ve started more than a dozen companies and sat
on many boards. In 2016, I was a candidate to be the dean of
Stanford business school.
In 2010 I wrote a book about the personal data locker. In 2017, I created the
Pillar Project and launched an ICO that raised $21 million to build the
personal data locker. Because there was a token involved, we had to work to
increase the price of the token. This made it very difficult to build the
product I wanted to build. The app is in the app store now.
I left in 2019 to come back to my original vision of the personal data locker.
I Have Done This Before …

12. Giordano Bruno Institute
Truth and Individual Freedom since 1592
Visit giordano.institute to learn more.
If you are reading this, I want to listen to your
suggestions for how I can make this project a
success. Please contact me to set up a
conversation: david@dsiegel.com
I am putting my team together now.
It has to be a nonprofit, a public good that no
company can buy. I am looking for donors to
give me enough money to hire a world-class
team, similar to what Open AI is doing.
I hope to raise $1 million by the end of 2020 and
$10 million by June 2021.
I hope to talk with you soon.
Can We Talk?