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Giordano Bruno Institute
Truth and Individual Freedom since 1592
Are we using technology, or being used by it?
Giordano Bruno Institute
Truth and Individual Freedom since 1592
It’s Not Looking Good …
Giordano Bruno Institute
Truth and Individual Freedom since 1592
The average teen now
spends 7 hours and 22
minutes on her phone.
Per day.
Things are Out of Control …
The average smart-phone user will
In-App advertising will exceed
$200 billion in 2021.
Fewer than 100 large
companies have all
our data.
You are worth
$182 to Google
and $158 to
Facebook
annually.
interact with his phone
2,617 times per day.
Giordano Bruno Institute
Truth and Individual Freedom since 1592
The Giordano Bruno Institute will build a non-profit
platform for people to take control of their digital lives.
It is inspired by the heretic Giordano Bruno,
the book Pull, and the Open AI initiative.
Giordano Bruno was killed in 1600 by the Catholic church
for writing that the earth revolves around the sun. He was
a maverick, a pain in the ass, and a truth seeker.
Introducing …
Giordano Bruno Institute
Truth and Individual Freedom since 1592
The Problem
You have an account with every vendor
All your data and payment details live on their servers.
Giordano Bruno Institute
Truth and Individual Freedom since 1592
You have one account - your personal data locker
You are at the center of your digital world. You are in control of
your data. The world of offers makes switching vendors easy.
Offer
Offer
Offer
Offer
Offer
Request
Request
Request
Offer
The Solution
Request
Giordano Bruno Institute
Truth and Individual Freedom since 1592
Personal data
locker
Secure cloud storage for all your
that can interact with your providers
and give you freedom of choice. A
single dashboard for your digital
life. You are in complete control.
We want to normalize offers, so
you can make a request and see
all the offers come to you,
without advertising. This is like
Kayak does for flights,
things to buy, get a hotel room, a
new job, update your insurance
policy, rent and drive a car, plan a
trip, manage your calendar, etc.
There will be specialist assistants
for medical, legal, financial, etc.
Personal digital
assistant
The world of
offers
An app with four main components …
If you don’t like your personal
assistant, get rid of it and hire a
new one. You pay for them. They
Digital assistant
marketplace
Your assistant (AI bot) works with your data to find
use your data but don’t take it out of your control.but for everything.
data in standard formats
We hope to cut the global ad spend down by at least
20 percent by giving people the ability to use their own
data to drive their own transactions.
The Solution
Giordano Bruno Institute
Truth and Individual Freedom since 1592
In the world we want to build, companies
compete and win on the merits of their
products and services, rather than on social-
media messaging, gaming search engines,
celebrities, repetition, clickbait, pop-ups, and
media manipulation.
It’s based on …
Giordano Bruno Institute
Truth and Individual Freedom since 1592
1. Separate our data and identities from our devices and vendors
Today’s handsets will disappear. Everything will be easily available
on cheap devices we wear and in our environment. We will be safe
and secure, identifying ourselves to others only when we want to
be identified. We won’t sacrifice for convenience.
2. The online marketplace for digital assistants
Today’s assistants work for huge companies like Google and
Apple. In our system, you hire a personal assistant to work with
your data, make requests and find offers, and help you manage
your portfolio of obligations and contracts. You pay these bots to
work for you. If you don’t like any of them, fire it and get a new one
in the competitive marketplace for digital assistants.
Plus, it will be nonprofit, so Mark Zuckerberg can never buy it.
TwoBigIdeas
Giordano Bruno Institute
Truth and Individual Freedom since 1592
Take any handset, log in, and that
handset becomes your device.
You are no longer tied to any
devices. Sit down in an airline seat,
Get in any car, and as long as you have per-
mission, that car becomes your car. It has all
Get a prescription and see a map of all pharmacies
that have your pills in stock and what their prices are.
Walk into the doctor’s office, and your
device will say “Would you like me to check
you in?” No filling out forms. All your tests and
There are many more use cases on our web site.
Use Cases
Your personal data locker has your
history of prescriptions, can check
for drug interactions, knows your
copay, and helps you get the best
price.
doctor’s data will
go into your
personal data
locker as it is
generated.
your driving history and
preferences. It understands
when you say “take me
home.”
log into the screen, and you are in your familiar environment.
Your personal data is with you wherever you go.
Giordano Bruno Institute
Truth and Individual Freedom since 1592
My name is David Siegel
I’m a technology and business leader
from Silicon Valley with a master’s degree
from Stanford. I started one of the world’s
first digital agencies, wrote five books,
gave over 200 speeches. I’ve started
more than a dozen com-
In 2010, I wrote a book about the personal data locker. In 2017, I created the
Pillar Project and launched an ICO that raised $21 million to build the personal
data locker. Because there was a token involved, we had to work to increase the
price of the token. This made it very difficult to build the product I wanted to
build. The app is in the app store now.
I left in 2019 to come back to my original vision of the personal data locker.
I Have Done This Before …
panies and sat on many boards. In 2016,
I was a candidate to be the dean of Stanford business school.
Giordano Bruno Institute
Truth and Individual Freedom since 1592
Nonprofit Open Stacks for the
21st Century …
Ethical and safe
Artificial intelligence
Giordano Bruno Institute
Linked data
Personal data locker
Social graph
Digital birth certificates
The world of offers
Personal assistant market
White-label app for governments
Solid (MIT)
Blockchains
Assuring trust
Securing value
Programmable money
Programmable assets
Identity & Privacy
Giordano Bruno Institute
Truth and Individual Freedom since 1592
Visit giordano.institute to learn more.
If you are reading this, I want your suggestions
for how I can make this project a success. Please
contact me to set up a conversation:
david@dsiegel.com
I am putting my team together now.
I am looking for donors to give me enough
money to hire a world-class team, build initial
use cases, and develop a trusted consumer
brand.
I hope to raise $2 million by the end of 2020 and
$100 million by end of 2021.
Can We Talk?

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Giordano bruno institute deck iii 2020

  • 1. Giordano Bruno Institute Truth and Individual Freedom since 1592 Are we using technology, or being used by it?
  • 2. Giordano Bruno Institute Truth and Individual Freedom since 1592 It’s Not Looking Good …
  • 3. Giordano Bruno Institute Truth and Individual Freedom since 1592 The average teen now spends 7 hours and 22 minutes on her phone. Per day. Things are Out of Control … The average smart-phone user will In-App advertising will exceed $200 billion in 2021. Fewer than 100 large companies have all our data. You are worth $182 to Google and $158 to Facebook annually. interact with his phone 2,617 times per day.
  • 4. Giordano Bruno Institute Truth and Individual Freedom since 1592 The Giordano Bruno Institute will build a non-profit platform for people to take control of their digital lives. It is inspired by the heretic Giordano Bruno, the book Pull, and the Open AI initiative. Giordano Bruno was killed in 1600 by the Catholic church for writing that the earth revolves around the sun. He was a maverick, a pain in the ass, and a truth seeker. Introducing …
  • 5. Giordano Bruno Institute Truth and Individual Freedom since 1592 The Problem You have an account with every vendor All your data and payment details live on their servers.
  • 6. Giordano Bruno Institute Truth and Individual Freedom since 1592 You have one account - your personal data locker You are at the center of your digital world. You are in control of your data. The world of offers makes switching vendors easy. Offer Offer Offer Offer Offer Request Request Request Offer The Solution Request
  • 7. Giordano Bruno Institute Truth and Individual Freedom since 1592 Personal data locker Secure cloud storage for all your that can interact with your providers and give you freedom of choice. A single dashboard for your digital life. You are in complete control. We want to normalize offers, so you can make a request and see all the offers come to you, without advertising. This is like Kayak does for flights, things to buy, get a hotel room, a new job, update your insurance policy, rent and drive a car, plan a trip, manage your calendar, etc. There will be specialist assistants for medical, legal, financial, etc. Personal digital assistant The world of offers An app with four main components … If you don’t like your personal assistant, get rid of it and hire a new one. You pay for them. They Digital assistant marketplace Your assistant (AI bot) works with your data to find use your data but don’t take it out of your control.but for everything. data in standard formats We hope to cut the global ad spend down by at least 20 percent by giving people the ability to use their own data to drive their own transactions. The Solution
  • 8. Giordano Bruno Institute Truth and Individual Freedom since 1592 In the world we want to build, companies compete and win on the merits of their products and services, rather than on social- media messaging, gaming search engines, celebrities, repetition, clickbait, pop-ups, and media manipulation. It’s based on …
  • 9. Giordano Bruno Institute Truth and Individual Freedom since 1592 1. Separate our data and identities from our devices and vendors Today’s handsets will disappear. Everything will be easily available on cheap devices we wear and in our environment. We will be safe and secure, identifying ourselves to others only when we want to be identified. We won’t sacrifice for convenience. 2. The online marketplace for digital assistants Today’s assistants work for huge companies like Google and Apple. In our system, you hire a personal assistant to work with your data, make requests and find offers, and help you manage your portfolio of obligations and contracts. You pay these bots to work for you. If you don’t like any of them, fire it and get a new one in the competitive marketplace for digital assistants. Plus, it will be nonprofit, so Mark Zuckerberg can never buy it. TwoBigIdeas
  • 10. Giordano Bruno Institute Truth and Individual Freedom since 1592 Take any handset, log in, and that handset becomes your device. You are no longer tied to any devices. Sit down in an airline seat, Get in any car, and as long as you have per- mission, that car becomes your car. It has all Get a prescription and see a map of all pharmacies that have your pills in stock and what their prices are. Walk into the doctor’s office, and your device will say “Would you like me to check you in?” No filling out forms. All your tests and There are many more use cases on our web site. Use Cases Your personal data locker has your history of prescriptions, can check for drug interactions, knows your copay, and helps you get the best price. doctor’s data will go into your personal data locker as it is generated. your driving history and preferences. It understands when you say “take me home.” log into the screen, and you are in your familiar environment. Your personal data is with you wherever you go.
  • 11. Giordano Bruno Institute Truth and Individual Freedom since 1592 My name is David Siegel I’m a technology and business leader from Silicon Valley with a master’s degree from Stanford. I started one of the world’s first digital agencies, wrote five books, gave over 200 speeches. I’ve started more than a dozen com- In 2010, I wrote a book about the personal data locker. In 2017, I created the Pillar Project and launched an ICO that raised $21 million to build the personal data locker. Because there was a token involved, we had to work to increase the price of the token. This made it very difficult to build the product I wanted to build. The app is in the app store now. I left in 2019 to come back to my original vision of the personal data locker. I Have Done This Before … panies and sat on many boards. In 2016, I was a candidate to be the dean of Stanford business school.
  • 12. Giordano Bruno Institute Truth and Individual Freedom since 1592 Nonprofit Open Stacks for the 21st Century … Ethical and safe Artificial intelligence Giordano Bruno Institute Linked data Personal data locker Social graph Digital birth certificates The world of offers Personal assistant market White-label app for governments Solid (MIT) Blockchains Assuring trust Securing value Programmable money Programmable assets Identity & Privacy
  • 13. Giordano Bruno Institute Truth and Individual Freedom since 1592 Visit giordano.institute to learn more. If you are reading this, I want your suggestions for how I can make this project a success. Please contact me to set up a conversation: david@dsiegel.com I am putting my team together now. I am looking for donors to give me enough money to hire a world-class team, build initial use cases, and develop a trusted consumer brand. I hope to raise $2 million by the end of 2020 and $100 million by end of 2021. Can We Talk?