This document provides an overview of a tourism marketing seminar. It discusses key topics that will be covered, including search engine optimization (SEO), social media marketing, and calls to action. Several speakers are introduced who will discuss topics like why people travel, whether social media marketing should focus on being sexy or successful, and the concept of "hacktourism" which aims to equip those in the tourism industry with practical skills. Services offered by the company to tourism clients are also summarized, including website optimization, marketing campaigns, business consulting, and training.
This training manual provides guidance on developing an effective social media strategy for destinations. It discusses coordinating stakeholders to create and curate engaging content that tells the story of the destination. Key recommendations include defining themes, using hashtags and user-generated content, monitoring performance, and responding to social conversations. Guidelines are also presented for communication, storytelling, channel selection, and evaluating results.
This document provides an overview of social media strategy and channels for tourism businesses. It discusses the importance of social media for destinations in travel research, recommendations, customer service, and as a source of inspiration. Popular social media channels like Facebook, Instagram, YouTube, and Twitter are described in terms of how they can be used to promote destinations. The document also covers travel blogs and TripAdvisor as additional marketing channels.
The document discusses a presentation on hacktourism. Some of the key topics that will be covered include digital and social media, why people travel, focusing on experiences over destinations or brands, and how #hacktourism relates to the audience. The presentation will discuss how to make digital and social media work for tourism businesses, that travel is ultimately about self-discovery, and that experiences are more important than brands or destinations. The goal of #hacktourism is also explained as being relevant to the audience attending the workshop.
MassiveHACK DBN Mqondisi Gumede 24th August 2018William Price
The document discusses focusing on understanding why something is important rather than what specifically. It notes that humans are predictably irrational and that behavioral economics can help identify human motivations. It then provides an example of whether a Domino's pizza restaurant would hire the world champion Neapolitan pizza maker Johnny Di Francesco. It summarizes that Domino's focuses on speed of delivery while 400 Gradi focuses on showcasing artisanal Neapolitan pizza, so they have very different positioning that makes hiring between the two unlikely.
This document provides an overview of a tourism marketing seminar. It discusses key topics that will be covered, including search engine optimization (SEO), social media marketing, and calls to action. Several speakers are introduced who will discuss topics like why people travel, whether social media marketing should focus on being sexy or successful, and the concept of "hacktourism" which aims to equip those in the tourism industry with practical skills. Services offered by the company to tourism clients are also summarized, including website optimization, marketing campaigns, business consulting, and training.
This training manual provides guidance on developing an effective social media strategy for destinations. It discusses coordinating stakeholders to create and curate engaging content that tells the story of the destination. Key recommendations include defining themes, using hashtags and user-generated content, monitoring performance, and responding to social conversations. Guidelines are also presented for communication, storytelling, channel selection, and evaluating results.
This document provides an overview of social media strategy and channels for tourism businesses. It discusses the importance of social media for destinations in travel research, recommendations, customer service, and as a source of inspiration. Popular social media channels like Facebook, Instagram, YouTube, and Twitter are described in terms of how they can be used to promote destinations. The document also covers travel blogs and TripAdvisor as additional marketing channels.
The document discusses a presentation on hacktourism. Some of the key topics that will be covered include digital and social media, why people travel, focusing on experiences over destinations or brands, and how #hacktourism relates to the audience. The presentation will discuss how to make digital and social media work for tourism businesses, that travel is ultimately about self-discovery, and that experiences are more important than brands or destinations. The goal of #hacktourism is also explained as being relevant to the audience attending the workshop.
MassiveHACK DBN Mqondisi Gumede 24th August 2018William Price
The document discusses focusing on understanding why something is important rather than what specifically. It notes that humans are predictably irrational and that behavioral economics can help identify human motivations. It then provides an example of whether a Domino's pizza restaurant would hire the world champion Neapolitan pizza maker Johnny Di Francesco. It summarizes that Domino's focuses on speed of delivery while 400 Gradi focuses on showcasing artisanal Neapolitan pizza, so they have very different positioning that makes hiring between the two unlikely.
MassiveHACK Durban 24 August 2018 William PriceWilliam Price
The document discusses hacktourism and why people travel. It notes that experiences are prioritized over destinations and brands for travelers. Hyper-personalization, always being connected, and call to actions are also discussed. The presentation aims to equip those in tourism and hospitality in Southern Africa by focusing on website optimization, performance-driven social media campaigns, and consulting services to improve the tourism product in the region.
Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18William Price
The document summarizes a presentation given to the Nelson Mandela Bay Tourism Member's Breakfast on the topic of #HackTourism. It discusses focusing on consumer-centric experiences rather than destinations and brands, the importance of always being connected to travelers, and using social media and performance-based marketing campaigns to drive bookings. It also outlines the speaker's consulting services for tourism operators, including website optimization, digital campaigns, and business consulting tailored for agencies, corporations, governments, entrepreneurs and small businesses in the tourism sector.
The document discusses a proposed #HackTourism initiative to help disrupt and improve local tourism through digital solutions. It outlines opportunities to coordinate regional marketing campaigns, support tourism members through website reviews and training, and provide online tools and services to boost members' visibility and bookings. The strategic approach focuses on identifying members' needs and providing affordable solutions like online marketing expertise to strengthen their businesses through technology and global best practices.
Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)William Price
The document discusses tourism trends related to Africa. It provides statistics on global tourism arrivals in 2016, with Africa accounting for 58 million arrivals or 5% of the total. Tourism to Africa saw year-over-year growth of up to 10%. Key trends for 2018 include Cape Town being a top travel destination, wildlife and adventure experiences, and travelers seeking to connect with local people and culture. The document emphasizes using data and research to better package tourism experiences and make them more people-focused by highlighting interactions with local communities.
Africa Rising Vakantiebeurs 10 January 2018William Price
The Trends and research from the travel operators in Africa tell us that the numbers are rising and that the trends are towards more authentic experiences, but how can the research and the data allow us to market and package better?
This talk will offer some insights based on the research and the travel data we are seeing from OTAs in the region.
The document discusses emerging trends in technology and travel, with a focus on Elon Musk's vision of colonizing Mars. It notes that big technological changes are driven by ambitious dreams and that the speaker will discuss what these trends may mean for people in South Africa. The speaker thanks William Price and provides the date of September 30, 2017.
Moving with the times - E-Tourism 14Sep16William Price
Taking note of the travel and tourism trends, and how to make sure we keep up with them for local tourism and destination marketing at the City of Ekurhuleni Tourism Conference 2016 #COETourism
SIPPO Digital Marketing Trends MabonengWilliam Price
This document outlines 5 key digital marketing trends for tourism: 1) the rise of social media advertising and need to pay to reach audiences, 2) the primacy of mobile experiences for travelers, 3) a content overload environment where video stands out, 4) the power of video marketing to sell destinations, and 5) remarketing ads that track consumers online. The main message is that digital marketing practices must be consumer-centric, follow travelers' shifting behaviors online, and leverage different channels like social media, video, and mobile to engage consumers throughout their travel journey.
Eskom Trend Spotting: Social Media and the US Political Campaign - the good, ...William Price
The document discusses setting up a new project and assessing its current state and what is working for other projects. It seems to be asking about the status of an existing project and seeking examples of best practices from similar initiatives.
AAXO Digital Marketing, eRevenue and MobileWilliam Price
A take on how eRevenue, Mobile and Digital Marketing Strategy work together for Event and Exhibitions Organisers at the #AAXOinsights workshop at INDABA Spa and Hotel
The document discusses travel technology trends and how travelers use technology. It notes that over 90% of travel decisions are now made online and that travelers expect to access information anytime from any device. Additionally, it emphasizes that while technology provides a lot of information, travelers still need and trust advice from people to help decide on travel experiences.
Social media has become the primary platform where consumers find inspiration, share experiences, voice opinions, and interact with brands in real time. Brands should focus less on themselves and more on understanding customers' wants and needs. By collaborating with customers, brands have an opportunity to reinvent travel and create a more personalized experience.
This document discusses learning through experimentation by starting with a simple strategy, practicing and encouraging failure as it is not fatal but instead leads to learning and moving forward. It also mentions deciding what you want without excuses and asking forgiveness, learning from others' campaigns, visiting the past, tracking important things, staying inspired, and getting back to fun by getting things done.
Innovation Concepts for Win-Win Results #STSLeipzigWilliam Price
The document discusses strategies for the Social Travel Summit in Leipzig, Germany in 2014. It focuses on goals of increasing arrivals, stays, and spending through the seasons by transforming travel through innovative concepts that create win-win results for destinations and travelers. Specific strategies include leveraging social media and mobile technology to target long-haul travelers, first time travelers, and core markets by using consumer-centric segmentation and storytelling within an always-on context to promote awesome destinations through digital influencers and meaningful partnerships.
The document discusses the importance of social media for travel brands. It notes that social media has become the main platform where consumers find inspiration, share experiences, voice opinions and interact with brands in real time. It also mentions that more than 90% of travel decisions are now made online, and travel is the top commodity sold online in the USA. The document advocates that brands connect with consumers on social media by being real, bold, taking risks and having fun.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
MassiveHACK Durban 24 August 2018 William PriceWilliam Price
The document discusses hacktourism and why people travel. It notes that experiences are prioritized over destinations and brands for travelers. Hyper-personalization, always being connected, and call to actions are also discussed. The presentation aims to equip those in tourism and hospitality in Southern Africa by focusing on website optimization, performance-driven social media campaigns, and consulting services to improve the tourism product in the region.
Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18William Price
The document summarizes a presentation given to the Nelson Mandela Bay Tourism Member's Breakfast on the topic of #HackTourism. It discusses focusing on consumer-centric experiences rather than destinations and brands, the importance of always being connected to travelers, and using social media and performance-based marketing campaigns to drive bookings. It also outlines the speaker's consulting services for tourism operators, including website optimization, digital campaigns, and business consulting tailored for agencies, corporations, governments, entrepreneurs and small businesses in the tourism sector.
The document discusses a proposed #HackTourism initiative to help disrupt and improve local tourism through digital solutions. It outlines opportunities to coordinate regional marketing campaigns, support tourism members through website reviews and training, and provide online tools and services to boost members' visibility and bookings. The strategic approach focuses on identifying members' needs and providing affordable solutions like online marketing expertise to strengthen their businesses through technology and global best practices.
Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)William Price
The document discusses tourism trends related to Africa. It provides statistics on global tourism arrivals in 2016, with Africa accounting for 58 million arrivals or 5% of the total. Tourism to Africa saw year-over-year growth of up to 10%. Key trends for 2018 include Cape Town being a top travel destination, wildlife and adventure experiences, and travelers seeking to connect with local people and culture. The document emphasizes using data and research to better package tourism experiences and make them more people-focused by highlighting interactions with local communities.
Africa Rising Vakantiebeurs 10 January 2018William Price
The Trends and research from the travel operators in Africa tell us that the numbers are rising and that the trends are towards more authentic experiences, but how can the research and the data allow us to market and package better?
This talk will offer some insights based on the research and the travel data we are seeing from OTAs in the region.
The document discusses emerging trends in technology and travel, with a focus on Elon Musk's vision of colonizing Mars. It notes that big technological changes are driven by ambitious dreams and that the speaker will discuss what these trends may mean for people in South Africa. The speaker thanks William Price and provides the date of September 30, 2017.
Moving with the times - E-Tourism 14Sep16William Price
Taking note of the travel and tourism trends, and how to make sure we keep up with them for local tourism and destination marketing at the City of Ekurhuleni Tourism Conference 2016 #COETourism
SIPPO Digital Marketing Trends MabonengWilliam Price
This document outlines 5 key digital marketing trends for tourism: 1) the rise of social media advertising and need to pay to reach audiences, 2) the primacy of mobile experiences for travelers, 3) a content overload environment where video stands out, 4) the power of video marketing to sell destinations, and 5) remarketing ads that track consumers online. The main message is that digital marketing practices must be consumer-centric, follow travelers' shifting behaviors online, and leverage different channels like social media, video, and mobile to engage consumers throughout their travel journey.
Eskom Trend Spotting: Social Media and the US Political Campaign - the good, ...William Price
The document discusses setting up a new project and assessing its current state and what is working for other projects. It seems to be asking about the status of an existing project and seeking examples of best practices from similar initiatives.
AAXO Digital Marketing, eRevenue and MobileWilliam Price
A take on how eRevenue, Mobile and Digital Marketing Strategy work together for Event and Exhibitions Organisers at the #AAXOinsights workshop at INDABA Spa and Hotel
The document discusses travel technology trends and how travelers use technology. It notes that over 90% of travel decisions are now made online and that travelers expect to access information anytime from any device. Additionally, it emphasizes that while technology provides a lot of information, travelers still need and trust advice from people to help decide on travel experiences.
Social media has become the primary platform where consumers find inspiration, share experiences, voice opinions, and interact with brands in real time. Brands should focus less on themselves and more on understanding customers' wants and needs. By collaborating with customers, brands have an opportunity to reinvent travel and create a more personalized experience.
This document discusses learning through experimentation by starting with a simple strategy, practicing and encouraging failure as it is not fatal but instead leads to learning and moving forward. It also mentions deciding what you want without excuses and asking forgiveness, learning from others' campaigns, visiting the past, tracking important things, staying inspired, and getting back to fun by getting things done.
Innovation Concepts for Win-Win Results #STSLeipzigWilliam Price
The document discusses strategies for the Social Travel Summit in Leipzig, Germany in 2014. It focuses on goals of increasing arrivals, stays, and spending through the seasons by transforming travel through innovative concepts that create win-win results for destinations and travelers. Specific strategies include leveraging social media and mobile technology to target long-haul travelers, first time travelers, and core markets by using consumer-centric segmentation and storytelling within an always-on context to promote awesome destinations through digital influencers and meaningful partnerships.
The document discusses the importance of social media for travel brands. It notes that social media has become the main platform where consumers find inspiration, share experiences, voice opinions and interact with brands in real time. It also mentions that more than 90% of travel decisions are now made online, and travel is the top commodity sold online in the USA. The document advocates that brands connect with consumers on social media by being real, bold, taking risks and having fun.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
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What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
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The Ultimate Travel Guide to Hawaii Island Hopping in 2024adventuressabifn
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How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
Experience the magic of bioluminescence at Puerto Rico's Bioluminescent Bay with our guide to optimal viewing. Plan your visit during the new moon phase for vibrant displays, and consider dry season from December to April. Book a guided tour, choose calm nights, and respect the environment for an unforgettable adventure.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
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Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
3. #MASSIVEHACK
WHAT I’LL TALK ABOUT TODAY
▸ BACK IN THE DAY - what did we do before digital?
▸ HOW DO WE START - where do we even?
▸ WHAT DO WE WANT TO BE KNOWN FOR - travellers, tourists and locals
▸ CAPTURE AND RETAIN - what they really care about, who is they,and how?
▸ ENABLE- what, who and how?