This document provides an overview of a tourism marketing seminar. It discusses key topics that will be covered, including search engine optimization (SEO), social media marketing, and calls to action. Several speakers are introduced who will discuss topics like why people travel, whether social media marketing should focus on being sexy or successful, and the concept of "hacktourism" which aims to equip those in the tourism industry with practical skills. Services offered by the company to tourism clients are also summarized, including website optimization, marketing campaigns, business consulting, and training.

1. THANK YOU

3. TIME TO SAY
“HELLO”

4. #HACKTOURISM
STUFF YOU’LL HEAR US TALK ABOUT TODAY
▸ WHERE DO WE START - do we even know what that really means?
▸ SEO - how do you even spell that?
▸ SEXY SOCIAL - it’s not all about the sexy is it?
▸ CTA - that’s not a new diet
▸ #HACKTOURISM - and how it makes any sense at all you to sitting here today

5. NEIL
ABOUT
@NeilJansson

6. SO MANY
QUESTIONS?

7. TO PAY - OR
NOT TO PAY?

8. LERATO
ABOUT
@leratolb_

10. PAID vs ORGANIC
‣ 3,800,000 - searches per minute
on Google across the globe
‣ Less than 5% - click on ads
(PPC)

11. WHAT IS SEO?
‣ SEO - Search Engine
Optimisation
‣ How to improve your website
to increase visibility for relevant
searches on the internet
‣ Basically - how to be found
without paying for ads

12. WEBSITE AUDIT

13. WHAT MAKES A SUCCESSFUL WEBSITE
‣ WEBSITE - design and development
‣ SEO
‣ CONTENT - both blogs and video
‣ PERFORMANCE - site speed
‣ SECURITY - website
All of these elements need to work together before you can start to create a
Social Media Marketing Plan

15. WILLIAM
ABOUT
@william_price

16. WHY DO PEOPLE
TRAVEL?

18. SEXY SOCIAL?

19. SEXY OR
SUCCESSFUL

20. #SHOW&TELL

21. #SHOW&TELL

22. #SHOW&TELL

23. #SHOW&TELL

24. #SHOW&TELL

25. #SHOW&TELL

26. CALL TO ACTION
THE THREE LETTER ACRONYM

27. #HACKTOURISM
WAIT, SAY THAT AGAIN?

28. Aimed at the Tourism and
Hospitality Trade in
Southern Africa, practical
seminars and workshops
that equip and offer
immediate value
101
Intermediate
MasterClasses
Training &
Support
Websites remain a core
focus and continues to
drive consumers to book
and is often overlooked in
the integrated marketing
activities for travel and
tourism operators in
Southern Africa from
integrating social media
and booking platforms
Website
Optimisation
Bottomline driven social
media and integrated
marketing campaigns that
are geared to driving
bookings for tourism and
hospitality operators and
not limited to
accommodation or
activities and are
performance marketing
campaigns
Campaigns &
Promotion
Tourism consulting,
branding and packaging
services aimed at
improving the quality and
accessibility of the tourism
product in Southern Africa
which is customisable and
very cost effective, and
doing this is a digitally led
way
Business
Consulting
#WHAT WE DO

29. Agency
Corporate
Government
Entrepreneur
Start Up
#WEDOTRAVEL
#WEDOSMME
Our Experience
#WHAT WE DO FOR CLIENTS

30. #MORETOENJOYTHISSUMMER
#GOLIMPOPO
#HACKTOURISM
HACKTOURISM.TUMBLR.COM
@AfricanTrvlCrew @NeilJansson @leratolb_
@william_price
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