1. Certificate of Business Management Presented By Lê Châu Tuấn MBA CEO “ Former Marketing Director Unilever Vietnam”

3. Quá trình phát triển Production Era Sales Era Marketing Era Relationship Marketing Era

5. Cách tạo ra khách hàng

7. Buyer’s Steps BUYER SELLER Initiate Educate Validate Justify Close Initial Interest Education Transfer Ownership Rationalize Decide

9. The Marketing Environment Source: Hoffman et al 2003, Marketing: Best Practices, 2e , Thomson, South-Western, Ohio, USA

19. Kỹ năng trình bày

26. Sales Tools Kit Advertising Sales Promotion P-O-P Sponsorship Publicity Personal Selling Integrated Marketing Communications Source: Hoffman et al 2003, Marketing: Best Practices, 2e , Thomson, South-Western, Ohio, USA

31. Dịch vụ khách hàng

35. Nghệ thuật đàm phán

39. Hết Certificate I Chia nhóm thực tập

40. Certificate of Business Management Part II

53. Brand Communication Media Medium

69. Certificate of Business Management Part III

80. Certificate of Business Management Part IV

90. Kết thúc