The document discusses the Club of Ossiach, which focuses on adopting information and communication technologies (ICT) in agriculture. The Club recognizes that ICT can support rural sustainability through innovations that benefit stakeholders across agricultural supply chains. The Club also sees opportunities for ICT to enable knowledge sharing and cooperative management of environmental and risk issues. The document proposes an ICT-enabled infrastructure and advisory model to help farmers, advisors and other stakeholders work together on integrated farm management, regional solutions, and establishing a national "trust center" for open data and partnerships. The aim is to promote inclusive and sustainable agriculture through coordinated ICT adoption and knowledge sharing.

1. NEW INCLUSIVE ADVISORY SERVICES - NIAS
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OPEN DATA MOVEMENT IN EUROPE
OF REGIONS
Dresden, Germany, 30. April 2014, time: 9.30 – 17.00
CLUB OF OSSIACH
INCLUSIVE ICT SOLUTIONS
INTEGRATING COMMONS

2. CLUB OF OSSIACH
“Ossiach Declaration on the uptake of ICT for Agriculture, Forestry, Rural Viability and
Environmental Management”
• The “Club of Ossiach”, a group of agriculturists, agribusiness managers, agriculture
technologists and agricultural ICT specialists from around the world, met at Ossiach
between 17-19 June 2013 at the “AgriFuture Days” Conference. They reviewed current
trends and possible discontinuities resulting from political, social, environmental and
technological changes, potentially impacting on the future of agriculture, farming, rural
viability, food and nutrition worldwide.
• Charter members are:
• Robin Bourgeois, Senior Foresight and Development Policies Expert, GFAR c/o FAO
• Ajit Maru, Senior Officer on Agricultural Research, GFAR c/o FAO, Italy
• Karel Charvat, WirelessInfo, Czech and former EFITA president
• Ehud Gelb, Samuel Neaman Institute for National Policy Research, Israel;
• Dieter Ott, Bundesverband der Deutschen Maschinenringe (BMR), Germany;
• Markus F. Hofreither, Agricultural University Vienna, Austria;
• Kyandoghere Kyamakya, Alpen Adria University, Austria;
• Alphons Claessens, NIT Holding – Limited, Netherland;
• Alfred Pitterle, University of Natural Resources and Life Sciences, Vienna;
• Walter H. Mayer, CEO, PROGIS Software GmbH, Villach, Austria

3. CLUB OF OSSIACH
2. The Club of Ossiach focus on ICTs identified the following key points in adoption
of ICT in agriculture
• Agricultural contribution to rural communities is not limited to agro-technology and
production efficiencies. To a large extent it is the result of ICT innovations and their
implementation.
• ICT adoption for agriculture impacts on rural community sustainability and an
unlimited variety of products, economic benefits, technical improvements and social
enhancement.
• ICT will be most effective as an incentive and agent of change when used at points of
stakeholder cooperation. Stakeholders can be expected to be a major motivating
factor for adopting ICT supported agricultural production and rural sustainability.
• Stakeholders participation in ICT development and implementation of innovative
initiatives must include farmers, extension, scientists, agricultural and social
services, students, rural residents and sector supporting entities. This “Bottom –Up”
inclusion complements the now conventional “Top Down” model.

4. CLUB OF OSSIACH
3. The Club of Ossiach, recognized that these technologies:
• Create promising choices including the change of the nature of information. This will
make it easier to distribute, share and utilize data, information and knowledge.
• Contribute to implementation of opportunities, addressing discontinuities, options;
• Are most effectual as a means of change when effectively integrated at the points of
collaboration between the various stakeholders.
• The knowledge must be focused on people, sustainability, equity, welfare and “happiness”.
• ICT produces ruptures through creative technological breakthroughs: from
“constructive destruction to destructive construction”. It enables the transformation of
concurrent practices driven by tradition, ulterior external interests and obsolete
technologies. ICT will support partnerships and co-leadership.
• The Club of Ossiach recognized further that by creative cooperation sustainable and
responsible agriculture can be attained. This will demonstrate the feasibility of future
evolution of Earth’s ecosystems.
• The Club of Ossiach considered it as a responsibility to pursue technological change
within agriculture.

5. 4. Recommended/expected ICT Adoption priorities and their potential benefits for
future agricultural communities:
• Innovation adoption
• Know-how transfer
• Technology integration
• New business models
• Stimulating innovations – technical, environmental, social and more.....
• Cooperation at the various production and social levels
• Universal benefit for all chain members
• Support a “European Innovation Partnership (EIP): Agricultural Productivity and
Sustainability” initiative.
The Club of Ossiach will meet regularly, to jointly consider the future of agriculture,
farming, food and nutrition and rural viability. The meetings will include documenting
the process, its progress and regular publication of its findings.
CLUB OF OSSIACH

6. CLUB OF OSSIACH
5. A possible business-model
• A new business model for a country-wide Agro-ICT-adoption was introduced and
reviewed at the conference. The model was titled an “Agro-ICT-Infrastructure
concept”. It is designed to be initiated by the government or a public-private
consortium within a country. It will collate and integrate basic data like ortho-images,
agro-meteorological data and ICT-technologies accessible to the country’s agro-
community. This community will include farmers, smallholders, their suppliers,
customers, advisors, supporting science, education bodies and other public
authorities. They all represent the food-, feed-, biomass- or log-production chain
and are linked together with applications supporting their information needs.

7. NIAS – FACTS I
THE FACTS I
1. Agriculture, forestry, environment- or natural risk management will always
be a combination of private and public interests!
2. Also private land has social responsibility but society has to understand
that the farmers/foresters can not provide services free of charge!
3. How can we in future countrywide manage with the private “drive” to do
things better because of personal motivation to have also a better income
- not only cash – but also work under sustainability principals that cover
beside necessary “cash-crops” also social responsibility for the commons?
4. With these new targets, farmers/foresters will be able beside production
of crops, meat or logs also support - within a group and group targets -
also service oriented environment- and risk-targets, defined based on
general international or national and fine-tuned regional and local targets.
5. Such models will need more know how, better data and the related
information for the definition, implementation and control of the defined
environmental- and risk-related targets.

8. NIAS FACTS II
THE FACTS II
1. Advisory Services are today mainly public with a strong trend to do more
private advisory services.
2. The studies of M. Rivera and John W. Carry (2002) give detailed overview
about trends and tendencies with sample of NL, UK, US, NZ, Aus, F etc.
3. The study of Mangheni/Uganda(2007) about problems happening due to the
transfer from public to private describes challenges and needs.
4. The Danish Advisory service with 36 local centers and 3.600 advisors, that
means at 42.000 farmers one advisor for 12 farmers (the rest of EC up to 10%
and less only) focus as bridge between research and farmers and can be used
as best practice.
5. A model like German Machine Cooperatives(BMR) support 193.000 farmers
managing 7,8 Mio ha with 263 offices, a turnover of 1,1 Bio € with 2.423
people = 80 farmers/person organize machinery use and do some advise.
6. In Turkey we have 10.500 “advisors” for 5 Mio farmers = one advisor at 475
farmers

9. ICT ENABLED INCLUSIVE ADVISE
ICT ENABLED INCLUSIVE ADVISE
• Analyzing the problems documented within the study of Mangheni (2007)
when Uganda changed from public to private services, we analyzed that
>80% of mentioned problems can be solved with a help of ICT, e.g.:
• Advising and teaching methods, building capacity, assist farmers to develop
plans, documenting and provide reports, develop organizational capacities,
make farmers demand services, have a pool of services interrelated, support
qualities and holistic knowledge and skills, technology and training
development, monitoring and evaluation, manage demonstrations, agro-
business incl. costs/benefits, general- and business-management, link to
research, entrepreneurship, innovation, natural resource, environmental and
livelihood issues, link pay to performance, link to markets, link end-users and
farmers etc..
• From understood needs of today, qualified and managed advisors must:
• give youth a motivation due to demanded skills to stay in rural areas
• manage beside farmers complete rural areas supporting parallel
• environment and risks deriving from natural resources!

10. Orthoimages Weatherstations PROGIS-IT technologies
+ +
• Ministry
• Regional and local admin
• Advisory organizations
• Subsidy organizations
• Chambers if av.
• Land consolidation units
• R&D and education
• Farmers, cooperatives
• Agro banks, insurance
• Certification bodies
• Control organizations
• Supply agencies
• Transport sector
• Food – feed industry
 Geoinfo – maps: LPIS – WinGIS - orthoimages
 Precision Farming: many PF-tools &machinery
 Land consolidation, enviro-, risk-mgmt: tools
 Logistic: Logistic-HQ & mobGIS & communication
 Farm- & Forest-management: DokuPlant & ForestOffice
Individual projects
Standardized
3-4 y
NIAS INFRASTRUCTURE I

11. INCLUSIVE ICT USER - INTERFACE
locationtime
information
WHERE
WHEN
WHAT
patents pend.
EXPERT-INFO AGRO: machines, crops, fertilizers,
herbicides, cultivation methods, ….
EXPERT-INFO FOREST:
machines, trees, growth-
tables,methods, ….
EXPERT-INFO ENVIRO/RISK:
torrent, mudflow, drought,
flood, avalanche, rockfall, …
 COOP with LOCAL EXPERTS (GROUPS)
 MANAGED SUSTAINABLE (UPDATE!!!)
 COOP WITH internat. ORGANISATIONS
patents pend.
patents pend.

12. patents pend.
WHEN
WHERE
WHAT
Here …
..I grow (crop/forest) – target/enviro/risk
1
2
I. FARMER/ADVISOR/FOREST
• planing, documentation of activities
• energy-, carbon-, nutrient-balance
• cost- profit calculation, inventory
• localized subsidy management
• business plan, insurance data
• thematic maps, …..
II. REGIONAL SOLUTIONS
• INTEGRATE VERTICAL/HORIZONTAL:
• Logistics + mobGIS, Precise Farming
• Virtual Farming, integrate industry
• Environment-, risk-management
• (Sub-)regional SAFER-centers
• GlobalGAP, FSC, PEFC, TC, .....
EXPERT-INFO AGRO: machines, crops, fertilizers,
herbicides, cultivation methods, …. patents pend.
EXPERT-INFO FOREST:
machines, trees, growth-
tables, methods, ….
EXPERT-INFO ENVIRO/RISK:
torrent, mudflow, drought, flood,
avalanche, rockfall, …
INCLUSIVE FARM- (ADVISORY-) MANAGEMENT
III. COUNTRY SOLUTIONS
• MOVE BOTTOM TO TOP:
• OPEN DATA for users
• TRUST CENTER (TC)
• for public and private use
• coop with large ICT organizations
• coop with telecom, „last mile“, .....

13. LOCAL EXPERT DATA and TRUST CENTER
2,7 ha
Crop
A
4,6 ha
Crop
B
2500
Machinery data
KTBL
2500
Organic/Inorganic
fertilizer
PROGIS / ZALF
850 Pesticides
PROGIS / BMR
to be
modified
with
local
partner
for all
countries
1.3.2014 5.5.2014 30.9.2014
Tractor
plough
Tractor
Seeding machine
NPK fertilizer
Tractor
Sprayer
Pesticide
Harvester
Farmer decides, what can be downloaded
by controller , certifyer, buyer etc.TRUST
CENTER
.
.
.
Expert-
and/or
user-
defined
crop
models
4000
seeds/varieties
PROGIS / BMR
Crop db =
model

14. Harvester
GPRS/UMTS
Truck
Mobile Office
Largest EC project: 45 cooperatives,
using 100+ harvesters with mobGIS
handling 100K+ datasets for 40.000
farmers on 40.000km² – all online with
update all 30 seconds!
Loader/Forwarder
PLAN: 2014 GERMANY
• Country coverage in 2014 (170
stations)
• Precision farming on top
• Mobile devices (tablet-PC,
smartphone)
• links farmers to logistic. ……….…
LOGISTIC – BY INCLUSIVE ADVISE

15.  WinGIS + BING
 DokuPlant + Contract
 Logistics Central Unit (CLOUD)
 mobGIS
 Interface to terminals (e.g. AMATRON+,…)
PRECISION FARMING BY NIAS
Not the tractor, the map is
intelligent, PF for all – today!

16. 1. GIS-linked sensors-agrometeorological climate station
(+soil,water):
3. Trust centres for food chains, for banks/insurance, for ministries/authorities:
Sensors for temperature, relative humidity, water level, rain gauge, solar radiation, wind speed and
direction, water temperature, barometric pressure, soil moisture etc.
2. Mobile and GPS based operating data logging:
Time, activities, locations, tracks, link to cost centres,
with PDAs or Handys, HTTP or GPRS, Inter-, Intranet,
CSV export, modelling, locating, geo-objects, time-
server with calender, reporting, …..
• trust centres for storing selected farmers data acc.
legal or bilateral agreements for (geo-)traceability
3. Consulting companies (public, private, NGOs):
• The PROGIS model is configured to cooperate and integrate local experts like institutes, universities, etc.
• The PROGIS model is configured to cooperate with international reputated consultance companies
• The PROGIS model is configured to cooperate with NGOs, international organisations, …
PESSL
ILOGS
FUJITSU, ATOS, MICROSOFT, GLOBAL TRACE
• track and trace technologies for tracking along the whole food chain – from farmer-forwarder-foodsupplier
• integration models for banks (businessplans) and insurance companies (index insurance data, policy data,…)
• public-private organisation models for integrating ministries or other agro-forestry-environment organisations
forCert, public & private consultants, ..…
NIAS INFRASTRUCTURE II

17. Forestry failures!Agricultural failures!
Agricultural Failures!
Bioremediation= costs+time
Bioremediation= costs+time
SERVICES
WOOD & TIMBER
CO2 - SEQUESTRATION
WATER QUALITY, -STORAGE, -SUPPLY
SOURCE OF BIO-ENERGY
RECREATION
LOCAL CLIMATEAIR QUALITY
AGRICULTURAL PRODUCTS
RISK MANAGEMENT – RISK REDUCTION
AGRICULTURE & FORESTRY = S E R V I C E S
Forestry failures!
INCLUSIVE ADVISE FOR ENVIRONMENT- & RISK-MANAGEMENT
According Swisss RE:
Prof. DDr. Peter HÖPPE
• Since 1980 large
problems (storm
/flood) increase:
400 to 1000
• Ceres/US:large
+small: damage:
380 Bio$/y
• World: 15 bio ha
land or 1,5 bio ha
arable land
• Damage = $25,--
/ha/y on landmass
or $250.--/ha/y
on arable land!!!
• Data for 2012
• Interest 4+4+6

18. KG_NR BFLGSTNRUTNRG MBL-BEZ BA FLAECHE EMZ VHW GB-NR EZ
3205 195 0128-05 Landw. genutzt 18902 8964 Aug 69 23
3205 197 0128-05 Landw. genutzt 7636 2557 Aug 69 23
3205 198 0128-05 Landw. genutzt 21281 10614 23
3205 199 0128-05 Landw. genutzt 9387 4772 23
3205 200 0128-05 Landw. genutzt 712 364 23
3205 201 0128-05 Landw. genutzt 1449 700 23
3205 202 1 0128-05 Landw. genutzt 9138 3118 Aug 69 23
3205 202 2 0128-05 Wald 3581 Aug 69 23
3205 203 0128-05 Landw. genutzt 15221 7345 12
3205 204 0128-05 Landw. genutzt 25676 11099 12
3205 207 0128-05 Landw. genutzt 14289 7238 12
KG_NR GB_NR EZ LNR SNR Z N Eigentümerdaten
3025 3025 1 1 1 1 1 Pfarre Neuhofen ___Neuhofen 1 _3364
3025 3025 11 1 1 1 2 Schmid_Eveline Mag._1956-07-19_Neuhofen an der Ybbs 14_3364
3025 3025 11 1 1 1 2 Schmid_Hannes Dr.Mag._1953-11-24_Neuhofen an der Ybbs 14_3364
3025 3025 12 2 1 1 1 Leimhofer _Christa _1957-01-12_Neuhofen an der Ybbs 15_3364
3025 3025 16 1 1 1 1 Testname17_Vorname __Ort, Strasse _3364
3025 3025 19 1 1 1 2 Kogler_Elisabeth _1956-10-26_Niederneuhofen 117 _3364
3025 3025 19 2 1 1 2 Kogler_Johann_1949-05-10_Niederneuhofen 117 _3364
3025 3025 29 2 1 1 2 Hausberger_Leopold _1940_Niederneuhofen 33_3364
3025 3025 29 1 1 1 2 Hausberger_Margarete __Niederneuhofen 33_3364
3025 3025 30 2 1 1 2 Zehetgruber _Josef _1968-01-01_Neuhofen an der Ybbs 34_3364
Cadastre
import
Soil
investigation
Groundbook
import
Geodetic
measurement
LANDCONSOLIDATION
WITH Z-GIS (A)
INCLUSIVE ADVISE SUPPORTS (VIRTUAL) LAND CONSOLIDATION
Land
Consolidation
with ZGIS
(PROGIS has the
technology and
the methode © -
international sales
rights of Austrian
methode)

19. • WinGIS gives detailed size of the fields/forest areas as base for exact calculation
• WinGIS gives an exact location of the field or forest area for later logistics use
• DokuPlant allows with underlaying expert data planning and documentation
• DokuPlant allows nutrient- and CO²-balance and is a subsidy tool if needed
• ForestOffice for forest inventory (plot or statistical model) on local growth tables
• DokuPlant and ForestOffice allow calculations (cost, contribution margin etc.)
• DokuPlant&Forest Office: access to traceability(§§), document sustainability(§§)
• Forest Office, DokuPlant and WinGIS allow setup of modern advisory services
• Logistic and mobGIS allow detailed logistic planning of complete regions
• Logistic and mobGIS serve farmers-foresters AND chain partners with mobCOM
• WinGIS integrates meteodata = better decisions: Precision Farming/Forestry
• WinGIS – Fertilizer, pesticide optimisation - Precision Farming
• DokuPlant/ForestOffice: businessplans for banks and infos for insurance comp.
• Machine interfaces (IsoBUS) allow further integration of Precision FF
• DokuPlant/ForestOffice for advisors allow statistical regional analysis
• EnvirOffice: upgrade with environmental caretaking incl. farmers integration
• EnvirOffice: upgrade with risk management solutions incl. farmers integration
• Trust Centre allows to integrate countrywide agro-forest-enviro-information
• Z-GIS as tool for land consolidation for complete countries
• Allover fights poverty, supports rural areas, reduces risks (rural areas & cities)
ICT ENABLES INCLUSIVE ADVISE
• 3 x benefits:
• Economic benefits
• Ecologic benefits
• Increased value of
the land

20. ELINOR OSTROM, COMMONS and INCLUSIVE ADVISE
Elinor Ostrom – Nobel-price for business science 2009
Codification of the common law was necessary:
–1. Trial: ABGB 1811 in Austria
- Liberation of the farmer since 1848/49
–2. Trial: Reichsgemeindegesetz 1862 (Community admin §§)
–3. Trial: provisorische Gemeindeordnungen (Commune law)
–4. Trial: Neuanlegung des Grundbuches 1871 (new groundbook)
- 1883: 㤤 partitioning of common ground and define use rights
- 1883 – 1925 general regulation and implementation
CARINTHIA (Southern region of Austria):
- 1885: 3013 Cooperatives in 230 Communities
- 1913: 2065 Cooperatives with 136.175 ha
- 2014: 1715 Cooperatives with 138.083 ha
According Ostrom we need:
- Precise defined borders
- Congruence between rules of acquisition and
- rules of allocation
- Local requirements
- Org-structures for collective decisions
- Control and penalty
- Conflict solving mechanism
- Minimum organization structure
- 12 Alpine Centres
- 5-6 x way-length
- 5-6 x water-pipes
- More fountains
- 5000m+ fences
CARINTHIA (Southern region of Austria):
- A cooperative acc. Austrian legislation is able to
manage commons acc. the rules of Elinor Ostrom!

21. INCLUSIVE ICT CAN MANAGE COMMONS
MANAGING COMMONS
• INCLUSIVE ICT together with cooperative structures will be able to manage commons
• To manage commons is in most cases a question of precise information management
• Farmers can support to manage them together with experts and locally defined
targets und an umbrella of international, national and regional targets
• Experts can together with the local population define targets under the precise know
how of the carrying capacity of pieces of land and
• Farmers can complete or partly implement the “todos” into reality and do this in a
sustainable manner
• Control institutions will have to cross-check the results from time to time and farmers
get more or less paid for the implementation acc. the quality of the results
• ELINOR OSTROM – nobel price 2009 - described the model how commons have to be
managed
• We find this model today in cooperative structures in rain forests and at indigenious
people as well as at cooperatives in Switzerland or Austria
• People will overuse the commons as long as they are not aware that they might
disappear due to being wrong managed or being not managed!
• New inclusive advisory services will with inclusive ICT be enabled to manage commons
together with experts and farmers!

22. WinGIS - software that shows !
KONFUZIUS: Search for a job you like and you will never have to work again!