This document outlines a community-wide healthy lifestyles initiative called GetUp Montgomery County aimed at helping kids make healthier choices regarding nutrition and physical activity. It cites data showing Ohio kids rank among the 15th fattest in the nation and about 24% of local kids are overweight or obese. The initiative aims to create a culture where kids and families have opportunities to lead healthier lives through increasing physical activity, improving nutrition, and consuming appropriate calories. It details partnership levels and plans for website launch, visibility events, and a public education campaign to raise awareness.

1. A community-wide healthy lifestyles initiative for kids and families

2. GetUp, Montgomery County is about helping our kids make healthier lifestyle choices, especially when it comes to eating better and being more physically active.

3. It’s about driving a culture change in Montgomery County where community partners make it easier for kids and families to lead healthier lives.

4. Why do we need this? Ohio’s kids are increasingly unfit Ohio’s kids now weigh in as the 15 th fattest in the nation At least 500,000 kids in Ohio age 10-17 are currently overweight or obese An estimated 24% of local kids are overweight or obese (Children’s Medical Center parent survey,2008). Poor health has lifetime impact for our kids Healthy kids learn better and live longer lives Poor health is costly For families, health care providers, our education system and ultimately for our community An out-of-shape, high-cost future workforce can not be competitive for new jobs

5. Why do we need this? A closer look at the cost factor as adults $1400 – estimated amount an overweight or obese person spends each year for health care above that of a fit person (Journal of Health Affairs study, 7/09) 358,736 - estimated Montgomery County adult population currently overweight or obese $502 million –annual additional spend by Montgomery County unfit adults verses fit adults $25 million – projected annual savings* if just five percent** of Montgomery County’s unfit population adopts a healthier lifestyle Lost productivity – unmeasured! Collective estimate based on individual spend using JHA $1400 per calculation; not an organizational savings projection. ** This equates to 17,936 adults locally significantly reducing their BMI levels to a healthy range. Behavior change should be considered a long-term process.

6. Primary Target GetUp is focused on: Kids age 2 - 12 Parents & caregivers of kids age 2-12 Teachers – particularly pre-school, after-school and summer camp programs GetUp must involve: Everyone who influences children’s choices A community-wide, grassroots effort Collaborative, inspired partners

7. Mission & Goal Improve childhood wellness by creating a culture throughout Montgomery County in which children and their families have the motivation, ability and opportunity to lead healthier lives Montgomery County’s children will make healthier lifestyle choices by increasing physical fitness , improving nutritional intake and consuming an appropriate number of calories daily

8. Intended Long-term Outcomes Community-wide recognition and awareness of the relationship between unhealthy lifestyles and obesity-related diseases such as heart disease and diabetes Improved opportunities for physical activity for children and families Improved access to healthy foods/beverages, and reduced access to unhealthy foods and beverages Improved coordination of policies and resources aimed at obesity prevention Reduction in inappropriate Body Mass Index (BMI) levels in the Montgomery County population Decreased occurrence of overweight and obese Montgomery County children, and a reduction in obesity-related disease and overall healthcare costs

9. Healthy Lifestyles Rx 5 Fruits & vegetables a day 2 hours or less of screen time 1 Hour of active play each day Almost None sugary beverages

10. Partnership Power!

11. 3 Star Partner Program Green Star Partner GetUp messenger advocate Visible posters and signage Distributes 521AN information Promotes GetUp on website Completes ‘handshake’ doc Participates in GetUp Partner rally or events

12. 3 Star Partner Program Blue Star Partner Program delivery partner Identifies & promotes a program as 521AN-related Working to establish a Wellness policy & Wellness committee Improves program measurability Meets all components of Green Star Partner level

13. 3 Star Partner Program Gold Star Partner Systemic, role-model partner Institutes a 521AN-related program or new idea Incorporates best practice measurability Helps drive culture change Engages other GetUp partners Advocates for healthy living First option to participate in public success stories, if available Actively promotes GetUp and 521AN Meets all components of Green and Blue Star Partner levels

14. Partner-2-Partner Mutual ‘handshakes’ Non legal, friendly document Defines what partner will do; what GetUp will do Helps to establish levels (types) of partnerships Helps partner determine measurability Goal is to have 70 to 100 signed ‘handshakes’ by early November

15. Shared Visibility

16. Website Interactive Exciting Information-packed Activity suggestions Geared to parents, teachers & kids Live Oct 31

17. Rollout Visibility State of Our Kids Health Printed, consumer-friendly “report” Purpose - establishes: Why we need GetUp/preventative health program Baseline measures for future progress Audience Potential partners Politico’s, change agents, media Distribution Handout at news conference Select mailing to school superintendents, various politico’s, etc. Based on analysis of available data 2009 Baseline Awareness & Information/Media Use Survey (CUPA) YMCA of Greater Dayton Summer 2009 BMI and Physical Fitness Measurement 2008 Dayton Children’s Pediatric Health Assessment The Robert Wood Johnson Foundation 2009 National Poll on Children’s Health The U.S. Centers for Disease Control and Prevention Ohio Youth Risk Behavior Survey 2007 Ohio Family Health Survey 2008 2006 Healthy Ohioans report Tentative Nov distribution

18. Rollout Visibility Partner Rally Gathering of Initial Partners Purpose Excite, Envision, Engage! Explain GetUp program & 521AN messaging Encourage partner collaboration Audience Current and potential partners Politico’s, change agents, media Distribution Email invite – Oct 19 Partner Packets – including 521AN poster Pre news release announcing Gold Star partners News release announcing all ‘handshakes’ to date – at event November 10 @ 7:30 a.m. Sinclair Ponitz Center

19. Rollout Visibility Public education campaign Purpose Broadest reach to kids & parents Build awareness Message recall and action Encourage website access Audience Parents, teachers, children Distribution Teaser – starting mid-Dec Encourage family-based New Year’s Resolutions Visit website for more information Billboards, print, radio Co-media TV – starting Dec Explore potential w/select partners, area health clubs Media launch – starting Dec 27 521AN emphasis Billboards, print, radio Social networking sites

20. Let’s GetUp Together! All we need is YOU!

21. For more information: [email_address]