This document provides tips for getting a website to rank highly in search engine results. It notes that the strategies that worked a decade ago, like keyword optimization of titles and meta tags, no longer suffice due to changes by Google. Current best practices include implementing a comprehensive SEO strategy with quality, authentic content; structuring the website for easy navigation; developing a digital footprint through various online activities; designing for multiple device screens; researching popular keywords; and writing sufficient content for customers. Speaking to an SEO professional is recommended to properly understand and apply these strategies.

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Getting Your Website to the Top of the Search Engines
A decade ago, getting your website to the
top of the search engine ranks through
Google was easier than you might think.
You chose a domain name, learned some
basic coding, did some research on
keywords, created title and meta tags,
wrote a few hundred words and called it
good. Thanks to the recent changes from
Google, you need to have content that is
authentic, quality, usable and of high authority. Many of those tips that
helped you get your website to the top of the search ranks years ago won’t
work today.
To help you get your business website where you want it to be, take a look
at some of the following tips and tricks.
Implementing and Learning the Basics of Marketing
It all starts with a plan. Regardless of how many buzzwords or inventions
are introduced, SEO is essentially marketing. Marketing on the Internet to
get results that matter comes from an effective SEO strategy.
Structuring Your Website
Organize your website in a manner that makes it easy to navigate. Even
though it might seem like a lot initially, the main goal isn’t to overwhelm or
not be able to deliver on your marketing plan.

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Creating a Digital Footprint
It isn’t all about the search engines. You need to embrace partnerships,
guest blogging, traditional marketing and solid relationships.
Design Your Website to Work on Multiple Screens
You want to create a website that is user-friendly on any number of devices.
Make sure it will function on tablets, phones, computers and so on. Don’t
leave anything to chance in terms of your design strategy.
Perform Research on Keyword Inquiries
Look at what keywords are being inquired about the most. Once you
understand what words to mold your website around, you can make sure
your website is using the power of keyword optimization.
Make Sure You Write a Sufficient Amount of Content
Even though there aren’t any ideal lengths in terms of content, you do want
to make sure you provide enough information in regards to what the
customer is looking for. Don’t leave them guessing on what’s coming next.
To better understand SEO and content writing, take the time to speak with a
qualified professional who knows how to get the job done right.