This document proposes an SEO campaign to optimize the website nevafixtore.com to increase its visibility and traffic. It begins with an introduction of the SEO consultant and an explanation of what SEO is. It then analyzes the current state of the website, identifying both strengths and weaknesses. Recommendations are provided to improve the title tags, meta descriptions, Google Business profile, page speed, core web vitals, content, and keyword targeting. The proposal suggests conducting a full SEO campaign over 6-12 months to achieve goals of higher search rankings, more traffic, engagement, leads, and brand awareness.

1. Optimize website to increase visibility and bring
more traffic.
SEO pitch for nevafixtore.com

2. About me
HELLO!
My name is Pipin Firmansyah, I am an
SEO consultant. I begin my career in
digital marketing since joining a web
marketing company in Tokyo in 2017.
Now I am doing SEO project to improve
my expertise and get more case studies.
2

3. What is “SEO”? Is it a superhero team?
There are over 1.5 billion websites
out there, including your website
and your competitor’s website.
Every day, millions of people, including your
potential customers search things on search
engine using their device.
3

4. What is “SEO”? Is it a superhero team?
Search Engine Optimization (SEO) is the
process of improving your site to
increase its visibility when people search
for products or services related to your
business in search engine.
SEO GOOGLE ADS
long term results quick results
long run, high effort less effort
low cost* high cost
continous traffic depends on Ads
duration
*zero cost if you can apply SEO and content strategy by
yourself.
SEO VS GOOGLE ADS
4

5. Current State of nevafixtore.com
ü when people find your business using
brand keyword your website appears on
the top of search
û the title tag is too long
û the description doesn’t match. It shows
customer reviews instead of your
business description.
site description in your website code
5

6. Current State of nevafixtore.com
ü your business listed on Google.
ü has user reviews & good rating
û inconsistent brand logo
û the [web] button on Nevafixtore
Kuningan store redirect to different
website: nevafixtore.business.site
û Nevafixtore ITC Roxy Mas store is not
listed yet
6

7. Current State of nevafixtore.com
ü using responsive design
ü using https
û pagespeed score is poor
û web doesn’t pass Core Web Vitals
7

8. Current State of nevafixtore.com
ü your site has robot.txt
ü all important pages are indexed on Google
ü no error page 404
û missing Meta Description and Heading Tag on some pages
û title tag are too short on some pages
û number of content is very low
8

9. Recommendation for nevafixtore.com
I recommend 58 characters for title tag, put the
message at the first sentence, and put brand name
to the end. Title tag is first thing that people will
see, it is important to tell your message first.
Service iPhone, Android Terpercaya - NEVAFIXSTORE
Investigate why the description shows customer
reviews instead of your business description.
1) Quick fix on homepage title tag and meta description.
9

10. 2) Update Google My Business
Make sure all data: location, operation time, description, logo,
website URL, and phone number are up to date. Add all of your
branch stores that is not listed. More people will discover your
business and visit your store!
Recommendation for nevafixtore.com
3) Improve Core Web Vitals
Core web vitals is part of Page Experience which is one of important
ranking factors on Google.
10

11. Recommendation for nevafixtore.com
4) Content Strategy through
keyword research &
competitive analysis.
Google likes content that is relevant and useful
for user. Publish more useful article, each
article should use keyword that you want to
target.
Keyword research will provide you an overview
about which target keywords can bring more
traffic before developing contents. *exclude the brand keyword
Nevafixtore keyword rank performance (checked on June 22th 2021)
11

12. Recommendation for nevafixtore.com
Keyword Research (example)
We can target Keyword with volume >1000 and mid to low
competition.
There are a lot of opportunities to
grow your traffic!
12

13. Recommendation for nevafixtore.com
5) Conduct SEO Campaign
Conduct SEO campaign to get the maximum result. SEO Campaign
require 6 months minimum of work. You should expect to see
results from SEO within 6 to 12 months.
Technical SEO Audit Site Structure Audit Crawl Error Audit
Keyword Research
Content Development
On-Page Optimization
Link Building Strategy Competitive Analysis Monthly Reporting
Example of SEO
Campaign Framework
SEO Campaign Goals
Rank in Organic Search
Increase Website Traffic
Increase Website Engagement
Increase Leads
Increase Brand Awareness
13

14. Let me grow your business with SEO!
SEO campaign need a lot of effort and can not be
done within a week or a month. When you hire an
SEO specialist, make sure they avoid black hat SEO
practices that could get your website banned from
Google.
Lets Talk! I am happy to propose a personalized SEO
strategy for your website :) linkedin.com/in/pipinfir18
pipinsama@gmail.com
+62857-1414-7965
14