The document discusses remarketing and retargeting advertising strategies. It explains that remarketing involves installing a cookie on a user's browser when they visit a website so that the website can then display ads to that user on other sites and in search results. This increases the chances that the user will see the ad multiple times and eventually return to the original website. The document breaks down the remarketing process into four steps - a user visits the site, the site installs a cookie, the cookie prompts retargeted ads, and hopefully the user then visits the site again.

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Remarketing? I'm So Confused
Totally, completely, utterly
lost when you hear the word
“remarketing”? No one
blames you; it’s a tough
concept … but necessary.
Also called retargeting, this
ad strategy is effective for a
wide range of business types,
so you should definitely take
the time to get the concept
down.
Below we’ll discuss each step
in the remarketing process,
as well as ways you can improve your remarketing effectiveness, giving you
the best chance of grabbing those prospects and turning them into
customers.
1. User Visits Your Website
A user comes to your website due to a recommendation, a web search or
some other means. Most users click around and leave again, but you can up
the chances they’ll remember you with a clear value proposition and
appealing color scheme.
2. Your Site Installs a Cookie on User’s Browser
While they are visiting, your site installs a cookie, or small bit of code, in the
user’s browser, telling it the user has visited you.
3. Cookie Prompts Your Ads

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The cookies installed in the user’s browser then affect which ads they view.
When they visit another website, for instance, your ad is more likely to pop
up in the top banner or the sidebar, where that website has made space for
advertisements. The user sees your ad on multiple websites and in search as
well. The more attention-grabbing your ad is, the greater chance of that
visitor coming to your site again.
4. User Visits You Once More
After seeing enough of your ads, the user is likely to come back to your site.
This time, you can be ready with appealing design, clear calls-to-action,
deals and steals, coupons or other incentives to buy.
Still confused? We didn’t think so. It’s actually a pretty simple concept when
you break it down. Now that you understand it, you can get started today
creating better, more effective ads and growing your customer base for
long-term success.
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Soaring Away Unlimited, Inc
501 Eden Drive
Southport, North Carolina
(910) 471-5030
http://soaringaway.com
support@soaringaway.com