This document provides guidance on getting started with video, including recommended external microphones that range from $20-150, lighting options around $100-200, and free or inexpensive video editing software like Windows Movie Maker, iMovie, and YouTube. It also suggests creating introduction, informational, role playing, testimonial, and listing videos and uploading them to websites, blogs, social media, and embedding in emails to promote your business.

1. GETTING STARTED WITH VIDEO

2. TOOLS OF THE TRADE
What to Use – External
Microphone
Lavaliere or Lapel Microphone
Around $20.00 - $25.00
Allows you to connect to a
dedicated microphone for
eliminating wind noise. Allows
more direct audio.

3. TOOLS OF THE TRADE
What to Use – External
Microphone
• Rode Shotgun Mic
• About $150.00

4. TOOLS OF THE TRADE
What to Use – External Mic
• IXY Stereo Recording
Microphone
for IPhone by RODE
• About $150.00

5. TOOLS OF THE TRADE
What to Use – LIGHTING
• Softbox Video Lighting
• Amazon.com
• $100,000 - $200,000

6. GET COMFORTABLE
WITH HOW YOU LOOK
AND SOUND

7. How You Look on Video

8. How You THINK you Look on Video

9. People do business with people they
know, or THINK they know
Best Practices for Video
• Tell your Story
• Start Small and Simple
– Get fancy later
• Keep it Authentic
• Make it Fun and Keep it Short
• Be Clear, To the Point, and Informational

10. TOOLS OF THE TRADE
What to Create
• Introduction Videos
• Informational Videos
• Role Playing Videos
• Lead Cultivation
• Testimonials
• Listing Videos

11. TOOLS OF THE TRADE
What to Use – Video Editing
• PC – Windows Movie Maker, Pinnacle
Studio Plus, Camtasia
• Mac – iMovie, Final Cut Pro, ScreenFlow
• FREE – Youtube.com

12. WHAT TO DO WITH YOUR VIDEO
Upload to Video Channels
• Embed on Websites
• Use on Blogs (vlog)
• Create Drip Email
• Share on Social Media Channels

13. Use the embed code to add the video to your
Marketleader website.
Add Videos to the Community Pages, Main and Sell Pages,
and Career pages of Marketleader sites

14. Use the embed code to add the video to your
Marketleader website – Great for COMMUNITY PAGES

15. REMEMBER THE WEB ENVIRONMENT
Videos rank HIGH on SEARCH
• Use Keywords
• Use Call to Action
• Use LINKS
• Always drive BACK to your site
and never away