ICES ASC 2016, Riga Line Reeh, Communications, DTU Aqua, Denmark Skills workshop on Getting Published - Reeh's focus is on "when your work is published, how do you get it noticed?"

1. DTU Aqua, Technical University of Denmark1
Photo: Julius Nielsen

2. Getting Published - step 2:
Promoting your paper and boosting citations - by talking to
journalists…?
Press Officer Line Reeh, DTU Aqua
lre@aqua.dtu.dk

3. DTU Aqua, Technical University of Denmark3
2,5 million

4. DTU Aqua, Technical University of Denmark4 27.09.2016

5. DTU Aqua, Technical University of Denmark
PR-people: Yes, it works!
”… article-level publicity efforts and
media coverage
• boosts downloads by an average
of 1,8 times
• increase citations by as much
as 2,0-2,2 times”
”The results… suggest a need for
greater investment in media support
for scholarly journals”
Weakness:
No control group!
Mathelus et al: Promotion of research articles to the lay
press: a summary of a three-year project. Learned
Publishing, 25: 207-212. DOI:10.1087/20120307
July 2012.
5 20.09.2016
Study of effect of 296 press releases
released 2004-2006 as PR for scientific
articles in 99 Wiley-Blackwell journals

6. DTU Aqua, Technical University of Denmark
New York Times on strike = control group
12 week strike in fall of 1978
– an ‘edition of record’ was made,
but not distributed
”
Importance of the lay press in the transmission of medical
knowledge to the scientific community,” New England
Journal of Medicine, David P. Phillips, et al., DOI:
10.1056/NEJM199110173251620
6 20.09.2016

7. DTU Aqua, Technical University of Denmark
Increases citations!
“Articles in the New England Journal
of Medicine that were covered by the
Times received a disproportionate
number of scientific citations in each
of the 10 years after the articles
appeared.”
“72,8 percent more scientific
citations in the first year
compared to control articles.”
7 20.09.2016

8. DTU Aqua, Technical University of Denmark
Control articles – no effect
“The effect was not present for articles published during the
strike.”
8 20.09.2016

9. DTU Aqua, Technical University of Denmark
TV?
Study of citations of 2,655 scientific
journal articles (NEJM, Nature,
Science + Journal of the American
Medical Association) published June
97- May 98.
Media coverage:
Breaking news coverage on day of
publication:
140 articles in New York Times
2,703 articles i 24 daily newspapers
(US)
64 tv-news programs on 3 channels
Diffusion of News about Research. Vincent Kiernan.
Science Communication 2003 25:3. DOI:
10.1177/1075547003255297
9 20.09.2016

10. DTU Aqua, Technical University of Denmark
Effect in numbers:
Scientific articles with press
coverage:
116,46 citations on average
Scientific articles without press
coverage:
90,52 citations on average
• “…found evidence of news diffusion
of the research to scientists”
• Breaking-news-coverage increases
citations
• Tv does not. (because difficult to
remember or scientists don’t watch
tv?)
10 20.09.2016

11. DTU Aqua, Technical University of Denmark
Other language areas?
Media coverage of articles from
PNAS (2008 and 2009) in French
and English newspapers.
Coverage in British paper:
63 % increase in citations
Coverage in Italian paper:
16 % increase in citations
Citations among Italien scientists
increased significantly when
coverage in Italien. Not same picture
in England. Language bias. Daniele Fanelli. Any publicity is better than none:
newspaper coverage increases citations, in the UK more
than in Italy. Scientometrics (2013) 95:1167–1177 DOI
10.1007/s11192-012-0925-0
11 20.09.2016

12. DTU Aqua, Technical University of Denmark
Value of Building Buzz – now with Twitter
Survey of 241 of most highly-cited
US Nano-scientists
Scholars who had more interactions
with reporters had greater scientific
impact (correlation).
AND being mentioned on Twitter
further amplified the impact
(but science blogging did not!)
Building Buzz: (Scientists) Communicating Science in New
Media Environments. Zuan Liang et al. Journalism and
Mass Communication Quarterly 1-20, 2014. DOI:
10.1177/1077699014550092
12 01.09.2015

13. DTU Aqua, Technical University of Denmark
SoMe and Online
13 20.09.2016

14. DTU Aqua, Technical University of Denmark
3 step quick-guide
1. What is in it for the world: ”So
what?”
2. I want to tell you THAT…. not I
want to tell you ABOUT…
3. Think of ways you can explain
your research using analogies,
images and interesting language
14 27.09.2016

15. DTU Aqua, Technical University of Denmark
You are not alone!
Tell your media officer you're talking to journalists, we can give advice and
help you practice
Practice on your friends / relatives / media officer
Watch, read and listen to how other people talk about science in the
media, form an opinion about what is good and learn from their mistakes
See more at:
https://www.imperial.ac.uk/media/imperial-college/faculty-of-natural-
sciences/public/behind-the-headlines/Dos-and-donts-of-talking-to-
journalists.pdf
15 20.09.2016

16. DTU Aqua, Technical University of Denmark
What Makes a Story Newsworthy?
16 27.09.2016
From: Editor Peter Hyldgård, ScienceNordic.com

17. DTU Aqua, Technical University of Denmark
SCICOM OPEN SESSION – TOMORROW!
How to get your message through?
Making your science matter – science communication tips to boost
your impact
Invited speaker: Peter Hyldgård, journalist, editor and biologist,
Videnskab.dk & ScienceNordic.com
Wednesday at 15-16:30 in room beta 2.
17 27.09.2016

18. DTU Aqua, Technical University of Denmark
Thank you and enjoy!
Line Reeh
lre@aqua.dtu.dk
@LineReeh
18 11.12.2015