The intention of this session is to discuss the potential of design, as distinct from art, when engaging audiences with science. The tools used to engage the public with science continue to evolve, yet design is often overlooked. Designers have expertise that enables us to communicate more effectively across the complex variety of communication media now available. Design is an umbrella term that is as broad as science; it encompasses graphic design, product design, digital design, fashion design, games design and many other disciplines. Through collaboration with designers and/or integration of design from the outset of research projects, there is potential to better tackle the challenges of communicating science, leading to greater engagement. For designers and the science communication community to work together it is vital to create opportunities for the exchange of perspectives, knowledge and ideas in order to establish fertile ground for creative collaboration.
Speakers: Lizzie Crouch (DesignScience), Ellen Dowell (Imperial College, University of Surrey, Freelance), Andrew Friend (Designer), Anne Odling-Smee (DesignScience)