Klaus Bichler - Science Journalism in Austria (Vienna 2011)

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Klaus Bichler's Talk at SciBarCampVIE about science communication in the context of interviews and media.

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Klaus Bichler - Science Journalism in Austria (Vienna 2011)

  1. 1. Science Journalists: Who they are, how they work and what they need. SciBarCamp Vienna 29-30.10.2011 Klaus Bichler, @K_laeuschen
  2. 2. Media Usage in Austria
  3. 3. Daily Newspapers (14+) Media Analyse: http://www.media-analyse.at/studies.do (11.10.2011)
  4. 4. Weekly Newspapers Media Analyse: http://www.media-analyse.at/studies.do (11.10.2011)
  5. 5. Monthly Magazins Media Analyse: http://www.media-analyse.at/studies.do (11.10.2011)
  6. 7. AGTT: http://www.agtt.at/show_content.php?sid=23 (11.10.2011) TV
  7. 9. Functions of Mass Communication Social Political Economical Socializing Social Orientation Recreation Integration Creation of publicity Articulation Pol./soc. Education Critique and control Circulation Regeneration Govern
  8. 10. The Austrian Science Journalist
  9. 11. Print Journalists Kaltenbrunner et al (2007): Der Journalisten Report
  10. 12. Radio Journalists TV Journalists Kaltenbrunner et al (2007): Der Journalisten Report
  11. 13. Special interest Kaltenbrunner et al (2007): Der Journalisten Report
  12. 14. Gender Gap Kaltenbrunner et al (2007): Der Journalisten Report
  13. 15. Kaltenbrunner et al (2007): Der Journalisten Report
  14. 16. Education Kaltenbrunner et al (2007): Der Journalisten Report
  15. 17. Kaltenbrunner et al (2007): Der Journalisten Report
  16. 18. Attitudes Kaltenbrunner et al (2008): Der Journalisten Report II
  17. 19. Kaltenbrunner et al (2008): Der Journalisten Report II
  18. 20. Science Coverage
  19. 21. Content Analysis: 1920 scientific Articles (not only science department) July 2005-September 2005 Done by Medienhaus Wien News Outlets Der Standard (Daily Newspaper) Die Presse (Daily Newspaper) Profil (Weekly Magazine) Heureka (Science Supplement of the weekly Falters ) derstandard.at/Wissenschaft (Online) ORF Science (Online)
  20. 22. Dispersion of topics (all beats) Kaltenbrunner; Kraus (2005/2006): Studie Weiterbildung für WissenschaftsjournalistInnen Medicine Natural science Technics Social sciences Economic sciences Others All 539 28.4% 484 25.5% 206 10.9% 437 23% 187 9.9% 44 2.3% 1897 100%
  21. 23. Dispersion of topics (science beat) Kaltenbrunner; Kraus (2005/2006): Studie Weiterbildung für WissenschaftsjournalistInnen Medicine Natural science Technics Social sciences Others All 484 35.5% 454 33.3% 122 8.9% 261 19.1% 44 3.2% 1365 100%
  22. 24.   Dispersion of topics (science vs others) Kaltenbrunner; Kraus (2005/2006): Studie Weiterbildung für WissenschaftsjournalistInnen Beat Medicine Natural science Technics Social sciences Science others 89 % 11 % 93 % 7 % 55 % 45 % 57.4 % 42.6 %
  23. 25. Results <ul><li>  </li></ul><ul><li>Journalistic criteria </li></ul><ul><li>News values: Actuality, relevance, proximity, surprise, celebrity </li></ul><ul><li>Proximity no factor </li></ul><ul><li>  </li></ul><ul><li>Quality vs Quantity </li></ul><ul><li>Esp. In Print: Complex matters will be discussed in only one sentence. A lot of important information is missing e.g. „US-Forscher fanden heraus“ </li></ul><ul><li>No own research </li></ul><ul><li>Especially at daily and online news outlets </li></ul><ul><li>Copy paste of articles of press agencies and professional journals </li></ul>
  24. 26. <ul><li>Sources </li></ul><ul><li>Only a few professional journals </li></ul><ul><li>No mentioning of sources </li></ul><ul><li>Free journals vs bigger journals </li></ul><ul><li>  </li></ul><ul><li>  Interest </li></ul><ul><li>Less diversity of news coverage </li></ul><ul><li>  </li></ul><ul><li>Defining the audience </li></ul><ul><li>Target group(s) not clear </li></ul>
  25. 27. Other Problems <ul><li>Cooperations (co-financing) </li></ul><ul><li>Lack of money </li></ul><ul><li>Lack of time </li></ul>
  26. 28. Examples
  27. 29. 04.10.2011; 12.00
  28. 30. 04.10.2011; 16:30
  29. 32. Literature Used <ul><li>Kaltenbrunner, Andy; Kraus, Daniela (2005/2006): Studie Weiterbildung für WissenschaftsjournalistInnen. Mit Förderung des Zentrums für Innovation und Technologie, Wien. </li></ul><ul><li>Kaltenbrunner, Andy/Karmasin, Matthias/Kraus, Daniela/Zimmermann, Astrid (2008): Der Journalisten Report II. Österreichs Medienmacher und ihre Motive. Facultas. Wien. </li></ul><ul><li>Kaltenbrunner, Andy/Karmasin, Matthias/Kraus, Daniela/Zimmermann, Astrid (2007): Der Journalisten Report . Österreichs Medien und ihre Macher. Facultas. Wien. </li></ul><ul><li>Aichberger, Ingrid: Wissenschaftsjournalismus in der Wissensgesellschaft - Perspektiven österreichischer Wissenschaftsjournalisten. Eine qualitative Studie. Dipl. Arb. Uni Wien. 2010. </li></ul>
  30. 33. KONTAKT <ul><li>Tel.: 01/406 32 32 </li></ul><ul><li>Mail: </li></ul><ul><li>[email_address] </li></ul>

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