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Lecture 5: Research Communication

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Lecture 5: Research Communication
Mr. Daniel Powell (UNU Office of
Communications)
2018 ProSPER.Net Young Researchers' School
6 March 2018

Published in: Government & Nonprofit
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Lecture 5: Research Communication

  1. 1. Telling Your Side of the Story: Narrative in Research Communication Daniel Powell United Nations University, Office of Communications
  2. 2. Why do we do research?
  3. 3. We want to learn We want to educate We want to contribute to our field
  4. 4. We want to make an impact
  5. 5. How do we measure impact? Photo: OakleyOriginals, CC-BY 2.0
  6. 6. Bibliometrics? Photo: Fergus Murray, CC BY-NC-SA 2.0
  7. 7. Bibliometrics? aka Citations Photo: Fergus Murray, CC BY-NC-SA 2.0
  8. 8. Good citation metrics = significant impact in a field
  9. 9. In other words, researchers with many publication citations are well-known among their peers.
  10. 10. Photo: © Anton Corbijn
  11. 11. Photo: © Anton Corbijn
  12. 12. Photo: © Anton Corbijn
  13. 13. Photo: Roel Wijnants, CC BY-NC-SA 2.0
  14. 14. “I'm not famous. I’m simply very well-known to certain people.” Anton Corbijn, Photographer/Director Photo: Roel Wijnants, CC BY-NC-SA 2.0
  15. 15. What if your research is only known by certain people?
  16. 16. What if your research is only known by the wrong people?
  17. 17. Can you influence the global debate and drive change?
  18. 18. Anthropogenic Climate Change 11,994 peer-reviewed climate science publications The Science
  19. 19. Anthropogenic Climate Change 11,994 peer-reviewed climate science publications The Public
  20. 20. Can you influence policy & solutions?
  21. 21. If you don’t influence the public? Photo: Zainab Akande, CC BY-NC-ND 2.0
  22. 22. How can research have influence beyond peers? Photo: Phil, CC BY-NC-ND-SA 2.0
  23. 23. Repackage Research Photo: © Michelle Dupont
  24. 24. Presentation Writing Web Social Repackage Research Photo: © Michelle Dupont
  25. 25. Presentation Writing Web Social Repackage Research Photo: © Michelle Dupont
  26. 26. Narrative Repackage Research Photo: © Michelle Dupont
  27. 27. Storytelling Repackage Research Photo: © Michelle Dupont
  28. 28. “Plural of anecdote is not data” Narrative & storytelling have a bad reputation in science Photo: Koitzsch, CC BY-NC-ND 2.0 Text: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4183170/
  29. 29. “Persuasive instead of logical-scientific” Photo: Koitzsch, CC BY-NC-ND 2.0 Narrative & storytelling have a bad reputation in science
  30. 30. Non-experts get majority of scientific information from mass media — where storytelling wins Photo: Iain Watson, CC BY 2.0 Stories engage and build comprehension
  31. 31. “The challenge of story in science is that scientists often don’t know what story is.”
  32. 32. Or do they? Introduction Methodology Results and Discussion Photo: Kris Arnold, CC BY 2.0
  33. 33. “A series of events that happen along the way in the search for a solution to a problem”
  34. 34. And… BUT… Therefore… Photo: Juergen Warschun, CC BY-NC 2.0
  35. 35. Data Collection Photo: TEDxCapeTown, CC BY-NC-ND 2.0 Public Science Communication
  36. 36. Logical & Scientific Photo:Khánh Hmoong, CC BY-NC 2.0 Compelling & Understandable
  37. 37. Your Research People’s Lives
  38. 38. “All of us want stories. We just weave different ones from scientific information.” David Dobbs, Journalist and Writer
  39. 39. Science has 2 primary storytellers
  40. 40. Science has 2 primary storytellers Researchers & Journalists who report on that research
  41. 41. Growing consensus for a conversation around research
  42. 42. Blurs boundaries between academia and journalism Publicly confronts contentious research topics Moves beyond the safety of our peers
  43. 43. Our package Photo: © Michelle Dupont
  44. 44. Our web magazine
  45. 45. 2008 – Present ourworld.unu.edu
  46. 46. Make complex ideas easier to understand Focus on pressing global issues Create partnerships with key media outlets Syndicate content via Creative Commons Share diverse types of content (videos, articles, photo essays) Publish content in English and Japanese Be positive and friendly Inspire learning and change Showcase and connect the work of UNU researchers Be a credible, objective voicePresent solutions to global challenges
  47. 47. 2008 4 Themes Climate Change • Energy • Biodiversity • Food Security
  48. 48. 2013 5 (UN) Themes Science & Technology • Development & Society Peace & Security • Humanitarian Affairs • Human Rights
  49. 49. 2018
  50. 50. What have we learned?
  51. 51. Character-driven storytelling is popular…
  52. 52. …and gets picked up by popular outlets
  53. 53. People like stories they can relate to
  54. 54. Your Research People’s Lives
  55. 55. As a researcher it is important to provide current & timely commentary
  56. 56. Short articles increase reach and awareness of publications Co-benefits analysis on climate change and environmental effects of wind-power: A case study from Xinjiang, China Zhixiao Ma a,d , Bing Xue a,*, Yong Geng a , Wanxia Ren a , Tsuyoshi Fujita b , Zilong Zhang c , Jose A. Puppim de Oliveira e , David A. Jacques f , Fengming Xi a a Key Lab of Pollution Ecology and Environmental Engineering, Institute of Applied Ecology, Chinese Academy of Sciences, Shenyang 110016, China b National Institute for Environmental Studies, 16-2 Onogawa, Tsukuba, Ibaraki 305-8506, Japan c Research Center for Circular Economy of Western China, Lanzhou University, Lanzhou 730000, China d University of Chinese Academy of Sciences, Beijing 100049, China e Institute of Advanced Studies, United Nations University, Yokohama 220-8502, Japan f Energy Research Institute, School of Process, Environmental & Materials Engineering, University of Leeds, Leeds LS2 9JT, UK a r t i c l e i n f o Article history: Received 28 August 2012 Accepted 20 January 2013 Available online 16 February 2013 Keywords: Co-benefit Climate change Wind power Xinjiang Uygur Autonomous Region a b s t r a c t The combustion of fossil fuel contributes to not only global warming but also the emissions of air pol- lutants. In China, the rapid growth of energy consumption leads to a large quantity of greenhouse gas (GHG) and air pollutant emissions. Although many measures have been proposed by the local govern- ments to mitigate the GHG emissions and improve air quality, limited economic resources slow the efforts of the local government to implement measures to control both types of emissions. The co- benefits approach can use resources efficiently to solve multiple environmental problems. In this study, we first calculated the CO2 and air pollutants (SO2, NOx and PM2.5) emissions in Xinjiang Uygur Autonomous Region. Then, the co-benefits of wind power, including mitigation of CO2 and air pollutants (SO2, NOx and PM2.5) emissions and water savings, were assessed and quantified in the Xinjiang Uygur Autonomous Region. The results demonstrate that, during the 11th five-year period (2006e2010), emissions mitigation by wind power accounted for 4.88% (1065 Â 104 t) of CO2, 4.31% (4.38 Â 104 t) of SO2, 8.23% (3.41 Â 104 t) of NOx and 4.23% (0.32 Â 104 t) of PM2.5 emission by the thermal power sector. The total economic co-benefits of wind power accounted for 0.46% (1.38 billion 2009US$) of the GDP of Xinjiang during 2006e2010. Ó 2013 Elsevier Ltd. All rights reserved. 1. Introduction The fourth IPCC assessment report has noted that it is very likely (>90% probability) that global warming is related to the increasing anthropogenic emissions of greenhouse gases such as carbon di- oxide (CO2) over the past 50 years [1]. The Kyoto Protocol was an important step toward the mitigation of climate change. However, broader participation and deeper cuts in greenhouse gas emissions are essential for any post-Kyoto agreement to ensure significant effect [2]. Particularly important are the prospects for curbing Given China’s size and reliance on fossil fuels for energy, the country’s high carbon emissions have become an important issue both domestically and internationally. The rapid development of China’s economy has been accompanied by a sharp increase in energy consumption, and China’s coal-dominated fuel portfolio appears difficult to change in the short term [3,4]. China’s energy system relies heavily on fossil fuels and, because of the tremendous growth of demand since 2007; it has become the largest emitter of CO2 in the world [5]. Therefore, the reduction of CO2 emissions has become one of the most important long-term policies for China. In Contents lists available at SciVerse ScienceDirect Renewable Energy journal homepage: www.elsevier.com/locate/renene
  57. 57. Short articles increase reach and awareness of publications
  58. 58. The long tail “The World’s Most Liveable Cities” 54,000 reads in 16 months >60% a year after publication
  59. 59. The long tail “Are Transgenic Crops Safe? GM Agriculture in Africa”
  60. 60. Science needs to be explained using clear terminology
  61. 61. Readers like solutions to challenges and problems
  62. 62. >6.5 Million video views >300,000 article reads
  63. 63. Guidance for researchers Photo: Tawheed Manzoor, CC BY 2.0
  64. 64. Ask yourself: So what!?! Why should anyone care about this topic? What is the story of my research?
  65. 65. Write your article in an approachable, journalistic style
  66. 66. Address the Ws what, where, who, when, why Photo: Anita Hart, CC BY-SA 2.0
  67. 67. Begin the article by exploring the topic and challenges (“And…But…”) Then identify and discuss innovative solutions (“Therefore…”)
  68. 68. Avoid long, complex sentences Keep it short, sharp and simple Photo: Daniel Kulinski, CC BY-NC-SA 2.0
  69. 69. Avoid acronyms, colloquialisms, and scientific jargon
  70. 70. Research has a cast of characters Photo: © UN Photo/Martine Perret
  71. 71. Include personal/human stories and quotes Photo: © UN Photo/Martine Perret
  72. 72. Clear, engaging titles are important Detecting Urban Expansion and Land Tenure Security Assessment: The Case of Bahir Dar and Debre Markos Peri-Urban Areas of Ethiopia. What Ethiopian Farmers and Satellites Teach Us About Sustainable Urban Development
  73. 73. 700–1200 words
  74. 74. “There is no great writing, only great rewriting.”
  75. 75. Editors are your friends
  76. 76. And…But…Therefore…
  77. 77. We want to contribute to our field AND We want to make an impact AND We need to communicate beyond our peers
  78. 78. BUT A forest of researchers; a sea of publications Universities, institutes and govt. agencies need to maintain trust and relevance Others could be speaking for you
  79. 79. BUT Need to connect a non-expert audience to your research Communicating complex research is hard
  80. 80. THEREFORE Find the stories in your research Connect your research to other timely stories Look to diverse platforms to share your story
  81. 81. “All of us want stories. We just weave different ones from scientific information.”
  82. 82. If you weave the story of your research…
  83. 83. You can direct the message of your research Photo: Logan Cambpell, CC BY-SA 2.0
  84. 84. Promote understanding and curiosity Photo: Mario Mancuso, CC BY 2.0
  85. 85. Increase the impact of your research Photo: Jason Drury, CC BY-NC-SA 2.0

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