The document discusses the pros and cons of using internal marketing teams versus external agencies. While internal teams benefit from business knowledge and cost efficiency, they struggle with skills in digital marketing and strategic planning. Conversely, agencies bring broader experience but often face challenges with industry knowledge and inflated costs due to client turnover and other factors.

2. The Marketing Crazy
Cycle
Internal
Team
Fail
Agency
Team
Fire

3. Internal Team - Pros
• Knows the Business
• Interacts with Customers
• Embedded in the Culture
• Direct Access to SME’s
• Salary is included in Operating
Budget
• Immediacy and low cost
Internal Team - Setbacks
• Lacking Business Acumen
• Doesn’t Have a Strong Digital or
Branding Skills
• Strategic Planning
• Messaging
• Market Research
• Marketing Execution
The Deeper Issues: Internal

4. Agency Team - Pros
• Tacticians with hands-on
experience
• Access to broader network of
sub-contractors
• Experience collected from many
campaigns and strategies
Agency - Setbacks
• Doesn’t know the PEO business, is
trying to learn 3+ other industries
simultaneously, in a variety of
markets
• Lacking visibility into the business
to prove ROI, sense trends, and
pivot.
• Inflated costs due to
• Client turnover
• Employee turnover
• Padding to accommodate
change requests
The Deeper Issues: Agency

5. If You Have an Agency,
You are Already Paying
for to Train a Marketing
Team…
Should You Pay For Training?
…but not Retaining any of
the Knowledge Capital.

6. Marketing Success is
Mysterious –
Hire Agencies
Shifting the Mindset
A B
We Can Market
Effectively–
Hire Internally

7. CEO of Growth
Director of Sales
Account
Executive
Sales Dev Rep Data Harvester
Director of
Marketing
Marketing Admin
Support
POC
Web Design
Marketing
Automation
Digital
Advertising
Freelance
Army