How to ace your next marketing internship: cultural fit, leadership aptitude, and marketing knowledge. From acing the interview to negotiating your offer.
Social Media Marketing - The Horizon (Potential, Strategy, Objectives)Tai Tran
LinkedIn Article: https://www.linkedin.com/pulse/3-opportunities-objectives-social-media-marketing-tai-tran.
What is marketing? What role does social media play in marketing? What potential does social media marketing hold? What are the key objectives of social media marketing?
Social Media Marketing - The Horizon (Potential, Strategy, Objectives)Tai Tran
LinkedIn Article: https://www.linkedin.com/pulse/3-opportunities-objectives-social-media-marketing-tai-tran.
What is marketing? What role does social media play in marketing? What potential does social media marketing hold? What are the key objectives of social media marketing?
Online marketing is moving fast. Keeping up with changing platform features and best practices is tough, but critical for success. Join us as we discuss 5 common mistakes. Here’s a peek:
1. Not tracking your marketing dollars! When managing a limited budget (and who isn’t!), you need to know which ads are performing and how you generate leads. This means tracking and it’s more than just Google Analytics.
2. Focusing on the wrong metrics! Of the dozens of metrics in online marketing, there are only a few key performance indicators. Factors like cost-per-click or click-through-rate only matter if your marketing isn’t working and you need to know why. However, they are not the most important factors. Learn where to focus and why.
3. Talking like a robot! Many schools use phrases like, “The applicant will…” or academic language like, “This field is highly transdisciplinary ...” Such language is highly impersonal and not effective. We’ll discuss how to talk with your prospective students in a way that’s engaging and effective.
4. Marketing like its 2012! Platforms like Facebook, LinkedIn, and Display have evolved and are no longer just “awareness marketing”. Learn how the new features can enhance your marketing strategies how they can (and should) be used.
5. Talking to Jane Doe like she’s John Six Pack! Many programs appeal to several target audiences, but many online marketers doesn’t account for this. They should. Learn to customize your marketing by audience and where individuals are in the decision cycle.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade.
Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!
Private School Search Engine Optimization tips to attract parents Enrollment...Schola Inbound Marketing
This webinar focused on how to improve your schools website to attract more visitors. This is was a Private School Enrollment Webinar for the Association of Classical Christian Schools. It was the last in a series of 3.
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
Efficient Marketing Strategies for Online Higher Education ProgramsChris Hofmann
Marketing to non-traditional students requires an understanding of their motivations and purchase process in multi-channel, digital world. A comprehensive digital marketing strategy including paid search, paid social, content marketing, SEO and conversion rate optimization can yield high quality, low cost inquiries and pathways to enrollment growth.
Online marketing is moving fast. Keeping up with changing platform features and best practices is tough, but critical for success. Join us as we discuss 5 common mistakes. Here’s a peek:
1. Not tracking your marketing dollars! When managing a limited budget (and who isn’t!), you need to know which ads are performing and how you generate leads. This means tracking and it’s more than just Google Analytics.
2. Focusing on the wrong metrics! Of the dozens of metrics in online marketing, there are only a few key performance indicators. Factors like cost-per-click or click-through-rate only matter if your marketing isn’t working and you need to know why. However, they are not the most important factors. Learn where to focus and why.
3. Talking like a robot! Many schools use phrases like, “The applicant will…” or academic language like, “This field is highly transdisciplinary ...” Such language is highly impersonal and not effective. We’ll discuss how to talk with your prospective students in a way that’s engaging and effective.
4. Marketing like its 2012! Platforms like Facebook, LinkedIn, and Display have evolved and are no longer just “awareness marketing”. Learn how the new features can enhance your marketing strategies how they can (and should) be used.
5. Talking to Jane Doe like she’s John Six Pack! Many programs appeal to several target audiences, but many online marketers doesn’t account for this. They should. Learn to customize your marketing by audience and where individuals are in the decision cycle.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade.
Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!
Private School Search Engine Optimization tips to attract parents Enrollment...Schola Inbound Marketing
This webinar focused on how to improve your schools website to attract more visitors. This is was a Private School Enrollment Webinar for the Association of Classical Christian Schools. It was the last in a series of 3.
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
Efficient Marketing Strategies for Online Higher Education ProgramsChris Hofmann
Marketing to non-traditional students requires an understanding of their motivations and purchase process in multi-channel, digital world. A comprehensive digital marketing strategy including paid search, paid social, content marketing, SEO and conversion rate optimization can yield high quality, low cost inquiries and pathways to enrollment growth.
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept – philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
Within the last few years Social Media Marketing has continued to grow exponentially. While participating in social media used to be optional, it has now become a key channel for business to engage their consumers in. Connie Bensen explores 8 key areas where brands can harness social media marketing.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
Six questions every marketer must answer tool by mythologyMythology LLC
It’s easy to get lost in the day-to-day busy-work of marketing and forget the big picture goals and objectives required to be successful. Every marketer must make sure to answer these critical six questions for customers.
Similar to Marketing Internship: Process, Interview, Offer (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. Where and how to apply?
• Where?
– Callisto
– LinkedIn Jobs
– Company Website
• How?
– Cold applying
– Applying with lead (recruiter)
– Applying with referral
9. Fit Questions
• Goal: Assess your preparedness and cultural fit
• Key to success: research, research, research
10. Fit Sample Questions
• Tell me more about yourself.
• Why are you interested in working at Microsoft?
• How did you find out about this opportunity?
• Tell me one of your strengths and weaknesses.
• Do you prefer independent or collaborative work?
11. Behavioral Questions
• Goal: Predict future performance with past behaviors
and assess cultural fit
• Key to success: telling a story that highlights
leadership competency
• STAR Model
Situation Task Action Results
12. Behavioral Sample Questions
• Tell me a time when you worked well under pressure.
• Describe a decision you made that wasn't popular and
how you handled implementing it.
• Give an example of how you set goals and achieve them.
• Give an example of how you worked on team.
• What do you do if you disagree with someone at work?
13. Technical Marketing Questions
• Goal: Evaluate knowledge about marketing and industry
• Key to success: Acknowledge assumptions, macro/micro
perspective, utilize frameworks, answer with confidence
• Background Competitive Landscape Frameworks
Marketing
Mix
Situational
Analysis
IMC
Strategy
SWOT
14. Technical Sample Questions
• Product Assessment
– What was a product that was marketed well?
– What was a product that was marketed poorly?
– What was a poor product that was marketed well?
– What was a good product that was marketed poorly?
• Other Types
– How much revenue does Google make in Gmail ads daily?
– What is the customer lifetime value of an Amazon user?
– What type of channel distribution is best for the iPhone?
15. The Offer
• Compensation: $10-$30/hour
• Relocation and corporate housing
– Rare, but does happen for enterprise companies
• Traveling stipend
– BART, Amtrak, CalTrain, VTA, Commuting
• Other perks
– Food, intern social events, company products