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Top 5 Tips for Physical Therapy Marketing
The document outlines five essential tips for physical therapy (PT) practice owners to enhance their marketing strategies and drive new patient growth. It emphasizes the importance of tracking patient acquisition metrics, leveraging internet marketing and social media, creating a strategic marketing budget, and utilizing existing patient relationships to attract new clients. It also encourages practice owners to assess their current marketing efforts and challenges for improvement.
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Top 5 Tips for Physical Therapy Marketing
- 1. Top 5 Tips WhatPT Owners Should Know…
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- 3. How many new patientsdoes Marketing drive in your door? # 1
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- 6. All companies shouldtrack this.
- 7. with a marketingstrategy • YTD New patient total: 542 • $815 YTD New Patient average value • Added Revenue: 542 x $815 = $441,730 • Customer Acquisition Cost: $92.25 • Customer Lifetime Value (CLV) $2445 • CLV of 542 patients =$1,325,190 (3x) Sample Multiple Locations
- 8. that tracks yoursuccess • YTD New patient total: 71 • $107 x 9 visits = $963 • Added Revenue: 71 x $963 = $68,373 • Customer Acquisition Cost: $94.37 • CLV of 1 Patient (3x): $2,889.00 • Customer Lifetime Value (CLV) = $205,119 Sample Single Location
- 9. It’s what wedo.
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- 15. Is the personTRYING to find you Your Highest Quality Lead
- 16. and outcomes can playa KEY role.
- 17. Internet Marketing iscritical to compete
- 18. Hand pain and generateleads to grow your revenue.
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- 21. Social media Online ads Emailmarketing Utilizing…
- 22. Social media Online ads Emailmarketing Google search Utilizing…
- 23. Social media Online ads Emailmarketing Google search Blogging and videos Utilizing…
- 24. We do thistoo.
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- 27. How do you createa strategy? # 3
- 28. How do youturn…
- 29. How to turnthis…
- 30. How to turnthis…into
- 32. To get morenew patients.
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- 35. How much do youbudget? # 4
- 36. 2 to 4%of gross revenue National average is
- 37. We show you howmuch all your competitors spend and where they spend it.
- 38. Data we providein your region: • Avg. marketing spend • Ave. # of visits • Ave. income per PT • Ave. payment per visit • Avg. profit / revenue • Avg. cancel / no show 1 to 5 locations 6 to 10 locations 11 to 20 locations 21 to 30 locations 31 to 50 locations > 51 locations Broken down by total # of locations:
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- 40. How to use currentand past patients to drive new patient growth? # 5
- 41. We’re experts inPT Marketing
- 42. Here’s what weneed from you… We’re experts in PT Marketing
- 43. List your goals YourChecklist:
- 44. List your goals Whatis your current marketing spend? Your Checklist:
- 45. List your goals Whatis your current marketing spend? Who does your marketing? Your Checklist:
- 46. List your goals Whatis your current marketing spend? Who does your marketing? What are your biggest challenges? Your Checklist:
- 47. List your goals Whatis your current marketing spend? Who does your marketing? What are your biggest challenges? Schedule a call to discuss Your Checklist:
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