SlideShare a Scribd company logo
Who invented
email marketing?
It’s a mystery
But it sure
blew us away!
It was cheap!
And it was instant!
No need to target!
So they went
 for quantity
13% Delivered




                                                    87% SPAM!
Source: Messaging Anti-Abuse Working Group
http://www.maawg.org/about/MAAWG_2008-Q1_Metrics_Report.pdf
Spam folders
    Content filtering
      Blacklists
  Email blocking
Image blocking
Authentication
Reputation
1.0      2.0


Email marketing
   evolved
But at                ,
we’d seen it all since 1998
What makes



so efficient?
Well crafted, effective &
       affordable
Feature rich:

   Subscriber acquisition & management

   Newsletter publishing

   Automatic follow-up messages

   Ability to bypass spam filters

   Advanced personalization

   Sophisticated reporting
More value for the money:




  $                  $$$
Efficient.
Easy to learn and use.
Very easy to use
Time to set up:

      quot;
    One hour
       vs.


      60
quot;

quot;
One more thing…
Our service STICKS.
Effective Email Deliverability
Email marketing
IS rocket science
clicks
          opens
         bounces
        inactives
        deliveries
       spam traps
       acquisition
       web traffic
       subscribers
      suppressions
      unsubscribes
     confirmations
     user unknowns
    spam complaints
life-cycle management
Test &
     measure
                   Make
                  mistakes
Stay on
  top
                  Re-iterate
        Best
      practices
We TRASH stuff that
 doesn't do the job
Not just emails...




Analyze the       Get user          Report &
  website        perspective       recommend
Not just service...




But advice. Great advice. Honest advice.
Broadcast efficiency?
Inbox delivery problems?
   Spam complaints?
  Losing subscribers?
    Blacklist issues?
You will face
 some tough
  decisions
We will spot any issues
and recommend solutions
It’s about getting
  the job done.
The perfect blend of tech
 and marketing expertise
Getresponse

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