business model, business model canvas, columbia, customer development, lean launchpad, lean startup, steve blank

1. 11
Offering Virtual Reality 360° video cameras for rent in New York
making the expensive and rapidly evolving technology accessible to filmmakers/studios
The Team
• Ali El Reda Youssef Hustler
• Corey Schwitz Picker
• Foo Lai Choo Hacker
• Haymen El Khoury Designer
• William Higgo Hustler
Interviews this week: 64
Since yesterday: 10

2. 22
Key Partners
 Suppliers of VR rigs
 E-comm platform (i.e.
Shopify)
 Delivery services – in
NYC (Shyp) and mail
(UPS/FedEx)
 Insurance providers -
covering
broken/lost/stolen
equipment
 VR developers/software
providers for
partnerships
 VR hardware experts for
partnerships
 VR video production
experts for partnerships
Key Activities
 Affordably sourcingmost
appropriate/in-demand rigs
 Charge customers security
deposit for use of rigto hedge
against risk of damage to rigs
 Help/networks using
equipment and create videos
 Quick delivery
 Maintain up-to-date range of
rigs by removingoutdated rigs
from our offerings
Value Proposition
 Defray extremely high costs
of VR camerarigs (because
they are likely not regular
users of the technology)
 Test out different rigs
before committingto
purchasingone
 Tailored recommendations
for individual customers
based on their needs
 Rent arigwithout the
threat of buyingand
technology rapidly changing
 Rent without risk of
damage (insurance covered
by us)
 Delivery within 24 hours in
NYC
Customer Relationships
 Initial in-person business
development (door-to-
door)
 Establish customer base
through blog/email updates
 Agencies/developers, longer
relationships and rental
periods
 Convenience/loyalty/trust
based relationship (good
advice, excellent service,
simple and fast service
delivery)
 Loyalty/recommendation
discounts
Customer Segments
 Brands/Agencies
 App/game developers (indie
publishers)
 Video producers
 General enthusiasts (similar
to GoPro super-users)
 Film students/filmmakers
 Real Estate firms
 Universities – Columbia,
NYU, New School, etc.
 Augmented Reality
providers
 Extreme sports enthusiasts
 National parks/tourist
attractions
Key Resources
 Capital for acquiringrigs
 Strongunderstandingof
equipment available and in
demand
 Providers of expertise and
required services
 Reliable delivery networks
 Large inbound traffic through
SEM and related content
 Channels for selling/disposal
of outdated rigs
Channels
 Google SEM
 Blog/Email/Video content
(once email acquired)
 Advertisingon industry
blogs/show
 Guest content on industry
blogs/shows
Cost Structure
• Cost of VR camerarigs
• Insurance
• Repairs/maintenance/D&A
• Shipping/on-demand delivery costs
• Personnel for customer service & delivery
• Costs associated with expertise/consultation
• Online costs – platform, credit card fees
Revenue Streams
 Main revenue stream: Rentals. Minimum 3-day rental - Rental price startingat
10%of rigpurchase cost (varies per rig)
 External partners actingas experts/consultants for customers; we act as
middleman in this situation
 Secondary revenue stream: Virtual reality video producers, app developers,
software providers that want to access our customer base (Estimate: 10%of
each referral).
 Secondary revenue stream: Sellingoutdated/worn out equipment (Estimate:
15%of original cost)

3. 33
Key Partners
 Suppliers of VR rigs
 E-commerce platform (i.e.
Shopify)
 Delivery services – in NYC
(Shyp) and mail (UPS/FedEx)
 Insurance providers –
coveringbroken/lost/stolen
equipment: identified (insure
similar high-end camera
equipment for Adorama)
 VR developers/software
providers
 VR hardware experts
 VR video production
experts
 Pioneeringcontent
displayers and aggregators
for insights and applications
Key Activities
 Affordably sourcingmost
appropriate/in-demand rigs
 Charge customers security
deposit for use of rigto hedge
against risk of damage to rigs
 Source appropriate insurance
schemes
 Help/networks using
equipment and create videos
 Quick/Reliable delivery – need
to test
 Maintain up-to-date range of
rigs by removingoutdated rigs
from our offerings – important
to customer perception
 Identify reliable
marketing/advertisingavenues
to attract customers
Value Proposition
 Defray extremely high costs of
VR camerarigs (because they
are likely not regular users of
the technology rentingis
common practice among
filmmakers)
 Test out different rigs before
committingto purchasingone
– applicable to studios for
high-end rigs
 Tailor recommendations for
individual customers based on
their needs – Offer multiple
options tailored to specific
tiers of filmmakers
 Offer top-of-the-line products
to film studios shooting
professional grade content
 Rent a rigwithout the threat
of buyingand technology
rapidly changingOffer cutting-
edge products and insights in
short life-cycle industry
 Mitigate Rent without risk of
damage through insurance
partnerships (insurance
covered by us)
 Product delivery within 24
hours in in NYC
Customer Relationships
Get:
 Initial in-person business
development (door-to-door)
 Establish customer base
through blog/email updates
 Strategic partnerships with VR
content sites, software
companies, agencies, etc.
targetingtheir users
Keep:
 Convenience/loyalty/ trust
based relationship (good
advice, excellent service,
simple and fast service
delivery)
 Great customer service,
approachability
Grow:
 Loyalty/ recommendation
discounts
 Have longer relationships and
rental periods with specific
agencies/developers
 Become the leader in VR
rental equipment; most
trusted, reliable,
recommended – how?
Customer Segments
 App/game developers (e.g. indie
publishers)
 Video producers
 General enthusiasts (similar to
GoPro super-users)
 Reporters/bloggers visitingthe
City and who'd rather rent than
bringequipment
 Education
 Film students/filmmakers –
questionable future who may
want to build up skillset or get
freelance cash for shootingVR
videos
 Brands/Ad agencies
 Real Estate firms wantingto
advertise properties differently
 Charities
 Film studios – major target
 Content creators for immersive
experiences
 Universities – Columbia,
NYU,NYFA etc. that want to
offer virtual tours their students
to experience with VR
equipment
 Augmented Reality providers
 Extreme sports enthusiasts
 National parks/tourist attractions
 Event organizers
 Pornography/Adult
Entertainment
producers/directors – Unsure at
this point (TBD )
Key Resources
 Capital for acquiringrigs
 Strongunderstandingof
equipment available and in
demand – vital if targeting
studios
 Providers of expertise and
required services
 Reliable delivery networks
 Large inbound traffic through
SEM and related content
 Channels for selling/disposal of
outdated rigs
Channels
 Google SEM
 Blog/Email/Video content
(once email acquired)
 Advertisingon industry
blogs/show
 Guest content on industry
blogs/shows
 Third-party content displayers
(YouTube for VR)
Cost Structure
 Cost of VR camerarigs – roughly identified, includingaccessories and required spare parts
 Insurance – simple model identified, rests on customers
 Repairs/maintenance/D&A
 Shipping/on-demand delivery costs – simple courier company, prices and delivery strategies
roughly identified
 Personnel for customer service and delivery – customer service: internal
 Costs associated with expertise/consultation – 3rd party experts in VR hardware &
software; requires further exploration
 Online costs – platform, credit card fees
Revenue Streams
 Main revenue stream: Rentals. Minimum 3-day rental - Rental price startingat ~10+%of
rigpurchase cost (varies per rig)
 Secondary revenue stream: External partners actingas experts/consultants for
customers; we act as middleman in this situation
 3 price tiers: 1 day, ~10%of cost; 5 days, ~20%of cost; 30 days, ~50%of cost.
Comparable/more expensive competitors found on WC
 Secondary revenue stream: Virtual reality video producers, app developers, software
providers that want to access our customer base (Estimate: 10%of each referral) –
Unsure at this point (TBD)

4. 44
Key Partners
 Suppliers of VR rigs
 E-commerce platform (i.e.
Shopify)
 Delivery services – in NYC
(Shyp) and mail (UPS/FedEx)
 Insurance providers –
coveringbroken/lost/stolen
equipment: identified (insure
similar high-end camera
equipment for Adorama)
 VR developers/software
providers
 VR hardware experts
 VR video production
experts
 Pioneeringcontent
displayers and aggregators
for insights and applications
Key Activities
 Affordably sourcingmost
appropriate/in-demand rigs
 Charge customers security
deposit for use of rigto hedge
against risk of damage to rigs
 Source appropriate insurance
schemes
 Help/networks using
equipment and create videos
 Quick/Reliable delivery – need
to test
 Maintain up-to-date range of
rigs by removingoutdated rigs
from our offerings – important
to customer perception
 Identify reliable
marketing/advertisingavenues
to attract customers
Value Proposition
 Defray extremely high costs of
VR camerarigs (because they
are likely not regular users of
the technology rentingis
common practice among
filmmakers)
 Test out different rigs before
committingto purchasingone
– applicable to studios for
high-end rigs
 Tailor recommendations for
individual customers based on
their needs – Offer multiple
options tailored to specific
tiers of filmmakers
 Offer top-of-the-line products
to film studios shooting
professional grade content
 Rent a rigwithout the threat
of buyingand technology
rapidly changingOffer cutting-
edge products and insights in
short life-cycle industry
 Mitigate Rent without risk of
damage through insurance
partnerships (insurance
covered by us)
 Product delivery within 24
hours in in NYC
Customer Relationships
Get:
 Initial in-person business
development (door-to-door)
 Establish customer base
through blog/email updates
 Strategic partnerships with VR
content sites, software
companies, agencies, etc.
targetingtheir users
Keep:
 Convenience/loyalty/ trust
based relationship (good
advice, excellent service,
simple and fast service
delivery)
 Great customer service,
approachability
Grow:
 Loyalty/ recommendation
discounts
 Have longer relationships and
rental periods with specific
agencies/developers
 Become the leader in VR
rental equipment; most
trusted, reliable,
recommended – how?
Customer Segments
 App/game developers (e.g. indie
publishers)
 Video producers
 General enthusiasts (similar to
GoPro super-users)
 Reporters/bloggers visitingthe
City and who'd rather rent than
bringequipment
 Education
 Film students/filmmakers –
questionable future who may
want to build up skillset or get
freelance cash for shootingVR
videos
 Brands/Ad agencies
 Real Estate firms wantingto
advertise properties differently
 Charities
 Film studios – major target
 Content creators for immersive
experiences
 Universities – Columbia,
NYU,NYFA etc. that want to
offer virtual tours their students
to experience with VR
equipment
 Augmented Reality providers
 Extreme sports enthusiasts
 National parks/tourist attractions
 Event organizers
 Pornography/Adult
Entertainment
producers/directors – Unsure at
this point (TBD )
Key Resources
 Capital for acquiringrigs
 Strongunderstandingof
equipment available and in
demand – vital if targeting
studios
 Providers of expertise and
required services
 Reliable delivery networks
 Large inbound traffic through
SEM and related content
 Channels for selling/disposal of
outdated rigs
Channels
 Google SEM
 Blog/Email/Video content
(once email acquired)
 Advertisingon industry
blogs/show
 Guest content on industry
blogs/shows
 Third-party content displayers
(YouTube for VR)
Cost Structure
 Cost of VR camerarigs – roughly identified, includingaccessories and required spare parts
 Insurance – simple model identified, rests on customers
 Repairs/maintenance/D&A
 Shipping/on-demand delivery costs – simple courier company, prices and delivery strategies
roughly identified
 Personnel for customer service and delivery – customer service: internal
 Costs associated with expertise/consultation – 3rd party experts in VR hardware &
software; requires further exploration
 Online costs – platform, credit card fees
Revenue Streams
 Main revenue stream: Rentals. Minimum 3-day rental - Rental price startingat ~10+%of
rigpurchase cost (varies per rig)
 Secondary revenue stream: External partners actingas experts/consultants for
customers; we act as middleman in this situation
 3 price tiers: 1 day, ~10%of cost; 5 days, ~20%of cost; 30 days, ~50%of cost.
Comparable/more expensive competitors found on WC
 Secondary revenue stream: Virtual reality video producers, app developers, software
providers that want to access our customer base (Estimate: 10%of each referral) –
Unsure at this point (TBD)
Focus on filmmakers: They
are used renting and are the
transaction decision-maker

5. 55
Key Partners
 Suppliers of VR rigs
 E-commerce platform (i.e.
Shopify)
 Delivery services – in NYC
(Shyp) and mail (UPS/FedEx)
 Insurance providers –
coveringbroken/lost/stolen
equipment: identified (insure
similar high-end camera
equipment for Adorama)
 VR developers/software
providers
 VR hardware experts
 VR video production
experts
 Pioneeringcontent
displayers and aggregators
for insights and applications
Key Activities
 Affordably sourcingmost
appropriate/in-demand rigs
 Charge customers security
deposit for use of rigto hedge
against risk of damage to rigs
 Source appropriate insurance
schemes
 Help/networks using
equipment and create videos
 Quick/Reliable delivery – need
to test
 Maintain up-to-date range of
rigs by removingoutdated rigs
from our offerings – important
to customer perception
 Identify reliable
marketing/advertisingavenues
to attract customers
Value Proposition
 Defray extremely high costs of
VR camerarigs (because they
are likely not regular users of
the technology rentingis
common practice among
filmmakers)
 Test out different rigs before
committingto purchasingone
– applicable to studios for
high-end rigs
 Tailor recommendations for
individual customers based on
their needs – Offer multiple
options tailored to specific
tiers of filmmakers
 Offer top-of-the-line products
to film studios shooting
professional grade content
 Rent a rigwithout the threat
of buyingand technology
rapidly changingOffer cutting-
edge products and insights in
short life-cycle industry
 Mitigate Rent without risk of
damage through insurance
partnerships (insurance
covered by us)
 Product delivery within 24
hours in in NYC
Customer Relationships
Get:
 Initial in-person business
development (door-to-door)
 Establish customer base
through blog/email updates
 Strategic partnerships with VR
content sites, software
companies, agencies, etc.
targetingtheir users
Keep:
 Convenience/loyalty/ trust
based relationship (good
advice, excellent service,
simple and fast service
delivery)
 Great customer service,
approachability
Grow:
 Loyalty/ recommendation
discounts
 Have longer relationships and
rental periods with specific
agencies/developers
 Become the leader in VR
rental equipment; most
trusted, reliable,
recommended – how?
Customer Segments
 App/game developers (e.g. indie
publishers)
 Video producers
 General enthusiasts (similar to
GoPro super-users)
 Reporters/bloggers visitingthe
City and who'd rather rent than
bringequipment
 Education
 Film students/filmmakers –
questionable future who may
want to build up skillset or get
freelance cash for shootingVR
videos
 Brands/Ad agencies
 Real Estate firms wantingto
advertise properties differently
 Charities
 Film studios – major target
 Content creators for immersive
experiences
 Universities – Columbia,
NYU,NYFA etc. that want to
offer virtual tours their students
to experience with VR
equipment
 Augmented Reality providers
 Extreme sports enthusiasts
 National parks/tourist attractions
 Event organizers
 Pornography/Adult
Entertainment
producers/directors – Unsure at
this point (TBD )
Key Resources
 Capital for acquiringrigs
 Strongunderstandingof
equipment available and in
demand – vital if targeting
studios
 Providers of expertise and
required services
 Reliable delivery networks
 Large inbound traffic through
SEM and related content
 Channels for selling/disposal of
outdated rigs
Channels
 Google SEM
 Blog/Email/Video content
(once email acquired)
 Advertisingon industry
blogs/show
 Guest content on industry
blogs/shows
 Third-party content displayers
(YouTube for VR)
Cost Structure
 Cost of VR camerarigs – roughly identified, includingaccessories and required spare parts
 Insurance – simple model identified, rests on customers
 Repairs/maintenance/D&A
 Shipping/on-demand delivery costs – simple courier company, prices and delivery strategies
roughly identified
 Personnel for customer service and delivery – customer service: internal
 Costs associated with expertise/consultation – 3rd party experts in VR hardware &
software; requires further exploration
 Online costs – platform, credit card fees
Revenue Streams
 Main revenue stream: Rentals. Minimum 3-day rental - Rental price startingat ~10+%of
rigpurchase cost (varies per rig)
 Secondary revenue stream: External partners actingas experts/consultants for
customers; we act as middleman in this situation
 3 price tiers: 1 day, ~10%of cost; 5 days, ~20%of cost; 30 days, ~50%of cost.
Comparable/more expensive competitors found on WC
 Secondary revenue stream: Virtual reality video producers, app developers, software
providers that want to access our customer base (Estimate: 10%of each referral) –
Unsure at this point (TBD)
Product
Market
Fit

6. 66
Key Partners
 Suppliers of VR rigs
 E-commerce platform (i.e.
Shopify)
 Delivery services – in NYC
(Shyp) and mail (UPS/FedEx)
 Insurance providers –
coveringbroken/lost/stolen
equipment: identified (insure
similar high-end camera
equipment for Adorama)
 VR developers/software
providers
 VR hardware experts
 VR video production
experts
 Pioneeringcontent
displayers and aggregators
for insights and applications
Key Activities
 Affordably sourcingmost
appropriate/in-demand rigs
 Charge customers security
deposit for use of rigto hedge
against risk of damage to rigs
 Source appropriate insurance
schemes
 Help/networks using
equipment and create videos
 Quick/Reliable delivery – need
to test
 Maintain up-to-date range of
rigs by removingoutdated rigs
from our offerings – important
to customer perception
 Identify reliable
marketing/advertisingavenues
to attract customers
Value Proposition
 Defray extremely high costs of
VR camerarigs (because they
are likely not regular users of
the technology rentingis
common practice among
filmmakers)
 Test out different rigs before
committingto purchasingone
– applicable to studios for
high-end rigs
 Tailor recommendations for
individual customers based on
their needs – Offer multiple
options tailored to specific
tiers of filmmakers
 Offer top-of-the-line products
to film studios shooting
professional grade content
 Rent a rigwithout the threat
of buyingand technology
rapidly changingOffer cutting-
edge products and insights in
short life-cycle industry
 Mitigate Rent without risk of
damage through insurance
partnerships (insurance
covered by us)
 Product delivery within 24
hours in in NYC
Customer Relationships
Get:
 Initial in-person business
development (door-to-door)
 Establish customer base
through blog/email updates
 Strategic partnerships with VR
content sites, software
companies, agencies, etc.
targetingtheir users
Keep:
 Convenience/loyalty/ trust
based relationship (good
advice, excellent service,
simple and fast service
delivery)
 Great customer service,
approachability
Grow:
 Loyalty/ recommendation
discounts
 Have longer relationships and
rental periods with specific
agencies/developers
 Become the leader in VR
rental equipment; most
trusted, reliable,
recommended – how?
Customer Segments
 App/game developers (e.g. indie
publishers)
 Video producers
 General enthusiasts (similar to
GoPro super-users)
 Reporters/bloggers visitingthe
City and who'd rather rent than
bringequipment
 Education
 Film students/filmmakers –
questionable future who may
want to build up skillset or get
freelance cash for shootingVR
videos
 Brands/Ad agencies
 Real Estate firms wantingto
advertise properties differently
 Charities
 Film studios – major target
 Content creators for immersive
experiences
 Universities – Columbia,
NYU,NYFA etc. that want to
offer virtual tours their students
to experience with VR
equipment
 Augmented Reality providers
 Extreme sports enthusiasts
 National parks/tourist attractions
 Event organizers
 Pornography/Adult
Entertainment
producers/directors – Unsure at
this point (TBD )
Key Resources
 Capital for acquiringrigs
 Strongunderstandingof
equipment available and in
demand – vital if targeting
studios
 Providers of expertise and
required services
 Reliable delivery networks
 Large inbound traffic through
SEM and related content
 Channels for selling/disposal of
outdated rigs
Channels
 Google SEM
 Blog/Email/Video content
(once email acquired)
 Advertisingon industry
blogs/show
 Guest content on industry
blogs/shows
 Third-party content displayers
(YouTube for VR)
Cost Structure
 Cost of VR camerarigs – roughly identified, includingaccessories and required spare parts
 Insurance – simple model identified, rests on customers
 Repairs/maintenance/D&A
 Shipping/on-demand delivery costs – simple courier company, prices and delivery strategies
roughly identified
 Personnel for customer service and delivery – customer service: internal
 Costs associated with expertise/consultation – 3rd party experts in VR hardware &
software; requires further exploration
 Online costs – platform, credit card fees
Revenue Streams
 Main revenue stream: Rentals. Minimum 3-day rental - Rental price startingat ~10+%of
rigpurchase cost (varies per rig)
 Secondary revenue stream: External partners actingas experts/consultants for
customers; we act as middleman in this situation
 3 price tiers: 1 day, ~10%of cost; 5 days, ~20%of cost; 30 days, ~50%of cost.
Comparable/more expensive competitors found on WC
 Secondary revenue stream: Virtual reality video producers, app developers, software
providers that want to access our customer base (Estimate: 10%of each referral) –
Unsure at this point (TBD)
High end customers are already
spending several thousands on
AV rental equipment

7. 77
Key Partners
 Suppliers of VR rigs
 Insurance providers
 VR software/hardware
experts
 VR video production
experts
 VR content displayers
and aggregators
 University film & CS
departments
Key Activities
 Sourcing rigs
 Maintain equipment
 Penetrate NY
filmmaking community
 Sponsored sharing/
event hosting for
customer content
Value Proposition
 Defray high costs of 360
camera rigs
 On-site consultation &
assistance
 Offer multiple options
tailored to specific tiers
of filmmakers
 Offer expertise and top-
of-the-line products
 Mitigate risk of damage
through insurance
 Personal trust-based
relationships
Customer Relationship
Get:
 Penetrate NY
filmmaking community
 Google SEM
 Customer content
sharing on VR/360
platforms
Keep:
 Personalized customer
service
 Loyalty programs
Grow:
 Sponsored
sharing/event hosting
for customer content
Customer Segments
 Filmmakers – freelance,
independent, tech-
savvy local studios,
alternative content
Key Resources
 Equipment insurance
 Capital requirements
 Hardware/software
understanding
 Delivery networks
 E-commerce platform
Channels
 Online sales platform
 Direct sales
Cost Structure
 Cost of VR camera rigs
 Insurance
 Repairs/maintenance/D&A
 Shipping/on-demand delivery costs
 Personnel for customer service
 Online costs – platform, credit card fees, etc.
Revenue Streams
 Rentals. –price starting at ~10+% of rig purchase cost (varies per rig)
 On-site technical support
 Software partnerships – affiliate marketing: 5% - 10% total sale value

8. 88
Key Partners
 Suppliers of VR rigs
 Insurance providers
 VR software/hardware
experts
 VR video production
experts
 VR content displayers
and aggregators
 University film & CS
departments
Key Activities
 Sourcing rigs
 Maintain equipment
 Penetrate NY
filmmaking community
 Sponsored sharing/
event hosting for
customer content
Customer Segments
 Filmmakers – freelance,
independent, tech-
savvy local studios,
alternative content
Key Resources
 Equipment insurance
 Capital requirements
 Hardware/software
understanding
 Delivery networks
 E-commerce platform
Channels
 Online sales platform
 Direct sales
Cost Structure
 Cost of VR camera rigs
 Insurance
 Repairs/maintenance/D&A
 Shipping/on-demand delivery costs
 Personnel for customer service
 Online costs – platform, credit card fees, etc.
Revenue Streams
 Rentals. –price starting at ~10+% of rig purchase cost (varies per rig)
 On-site technical support
 Software partnerships – affiliate marketing: 5% - 10% total sale value
Customer Relationship
Get:
 Penetrate NY
filmmaking community
 Google SEM
 Customer content
sharing on VR/360
platforms
Keep:
 Personalized customer
service
 Loyalty programs
Grow:
 Sponsored
sharing/event hosting
for customer content
Customer support is key.
Filmmakers expect on-
site assistance.
Value Proposition
 Defray high costs of 360
camera rigs
 On-site consultation &
assistance
 Offer multiple options
tailored to specific tiers
of filmmakers
 Offer expertise and top-
of-the-line products
 Mitigate risk of damage
through insurance
 Personal trust-based
relationships

9. 99
Customer Relationship
Get:
 Penetrate NY
filmmaking community
 Google SEM
 Customer content
sharing on VR/360
platforms
Keep:
 Personalized customer
service
 Loyalty programs
Grow:
 Sponsored
sharing/event hosting
for customer content
Key Partners
 Suppliers of VR rigs
 Insurance providers
 VR software/hardware
experts
 VR video production
experts
 VR content displayers
and aggregators
 University film & CS
departments
Value Proposition
 Defray high costs of 360
camera rigs
 On-site consultation &
assistance
 Offer multiple options
tailored to specific tiers
of filmmakers
 Offer expertise and top-
of-the-line products
 Mitigate risk of damage
through insurance
 Personal trust-based
relationships
Customer Segments
 Filmmakers – freelance,
independent, tech-
savvy local studios,
alternative content
Key Resources
 Equipment insurance
 Capital requirements
 Hardware/software
understanding
 Delivery networks
 E-commerce platform
Channels
 Online sales platform
 Direct sales
Cost Structure
 Cost of VR camera rigs
 Insurance
 Repairs/maintenance/D&A
 Shipping/on-demand delivery costs
 Personnel for customer service
 Online costs – platform, credit card fees, etc.
Revenue Streams
 Rentals. –price starting at ~10+% of rig purchase cost (varies per rig)
 On-site technical support
 Software partnerships – affiliate marketing: 5% - 10% total sale value
Key Activities
 Sourcing rigs
 Maintain equipment
 Penetrate NY
filmmaking community
 Sponsored sharing/
event hosting for
customer content
Filmmaking community in
NYC is tight and word
gets around: We must
gain trust and attention
by hosting screenings
and Meetups

10. 1010
Customer Relationship
Get:
 Penetrate NY
filmmaking community
 Google SEM
 Customer content
sharing on VR/360
platforms
Keep:
 Personalized customer
service
 Loyalty programs
Grow:
 Sponsored
sharing/event hosting
for customer content
Key Partners
 Suppliers of VR rigs
 Insurance providers
 VR software/hardware
experts
 VR video production
experts
 VR content displayers
and aggregators
 University film & CS
departments
Key Activities
 Sourcing rigs
 Maintain equipment
 Penetrate NY
filmmaking community
 Sponsored sharing/
event hosting for
customer content
Value Proposition
 Defray high costs of 360
camera rigs
 On-site consultation &
assistance
 Offer multiple options
tailored to specific tiers
of filmmakers
 Offer expertise and top-
of-the-line products
 Mitigate risk of damage
through insurance
 Personal trust-based
relationships
Customer Segments
 Filmmakers – freelance,
independent, tech-
savvy local studios,
alternative content
Key Resources
 Equipment insurance
 Capital requirements
 Hardware/software
understanding
 Delivery networks
 E-commerce platform
Channels
 Online sales platform
 Direct sales
Cost Structure
 Cost of VR camera rigs
 Insurance
 Repairs/maintenance/D&A
 Shipping/on-demand delivery costs
 Personnel for customer service
 Online costs – platform, credit card fees, etc.
Validation of revenue model:
current high-end video rental
market has standardized large
margins
Revenue Streams
 Rentals. –price starting at ~10+% of rig purchase cost (varies per rig)
 On-site technical support
 Software partnerships – affiliate marketing: 5% - 10% total sale value

11. 1111
Value Proposition
 Defray high costs of 360
camera rigs
 On-site consultation &
assistance
 Offer multiple options
tailored to specific tiers
of filmmakers
 Offer expertise and top-
of-the-line products
 Mitigate risk of damage
through insurance
 Personal trust-based
relationships
Key Partners
 Suppliers of VR rigs
 Insurance providers
 VR software/hardware
experts
 VR video production
experts
 VR content displayers
and aggregators
 University film & CS
departments
Key Activities
 Sourcing rigs
 Maintain equipment
 Penetrate NY
filmmaking community
 Sponsored sharing/
event hosting for
customer content
Customer Segments
 Filmmakers – freelance,
independent, tech-
savvy local studios,
alternative content
Key Resources
 Equipment insurance
 Capital requirements
 Hardware/software
understanding
 Delivery networks
 E-commerce platform
Channels
 Online sales platform
 Direct sales
Cost Structure
 Cost of VR camera rigs
 Insurance
 Repairs/maintenance/D&A
 Shipping/on-demand delivery costs
 Personnel for customer service
 Online costs – platform, credit card fees, etc.
Revenue Streams
 Rentals. –price starting at ~10+% of rig purchase cost (varies per rig)
 On-site technical support
 Software partnerships – affiliate marketing: 5% - 10% total sale value
Customer Relationship
Get:
 Penetrate NY
filmmaking community
 Google SEM
 Customer content
sharing on VR/360
platforms
Keep:
 Personalized customer
service
 Loyalty programs
Grow:
 Sponsored
sharing/event hosting
for customer content
Personalized interaction:
transaction won’t just
happen exclusively
online

12. 1212

13. 1313

14. 1414

15. 1515

16. 1616
Refine
MVP
Go for
meetups
Let the community of
filmmakers test our
product concept by
getting Minimum Viable
Transactions
Refine product
offerings, prices, expert
assistance options
Acquire
Funding
Acquire key
resources
Validating our
business
 Did we sell enough to validate
our value proposition?
 Is this a profitable and
sustainable sales and business
model?
 Have we developed sufficient
insights to scale our business?
 Set up secure online sales
website
 Acquire VR rigs
 Source for key partnership
(Kolor, NYU School of Film,
Framestore)

18. 1818
~ $6.7B
~ $600M
~ $12M
Target Market
 Focus on NYC
 New York E&M sector spending is
~ 2% of U.S. E&M market4
 Drivers of E&M market are similar
to those of VR film market, which
includes entertainment, film, and
internet media
1 TrendForce VR Market Research (2015), http://press.trendforce.com/node/prints/2210
2 HIS Virtual Reality and Entertainment (2015), https://technology.ihs.com/551073/virtual-reality-and-entertainment-bubble-or-next-big-thing
3 Digi-Capital AR/VR Report (2015), http://www.etcenter.org/wp-content/uploads/2015/07/ETC-VR-Primer-July-2015o.pdf
4 PwC Cities of Opportunity (2015), http://www.statista.com/chart/3299/new-york-is-the-worlds-media-capital/
TAM
 Global VR market
 Includes only commercial uses of
VR technology in both hardware
and software1
SAM
 U.S. accounts for ~45% share of
worldwide spending on VR
spending2
 ~20% of VR market spending
goes to VR film3

19. 1919
GET
The filmmaking
community in NYC /
WOM
• Meetups: NYC Filmmakers
/ VR enthusiasts
Google SEM
• Own VR camera/
NYC related terms
Badass customer
service and support
• Singular focus on VR
expertise and insight
“Word gets around fast” in the NYC
filmmaking community
Sponsored screenings for
our customers’ videos
Share customer content
on social channels/press
Loyalty discounts, access
to newest rigs
Content sharing: VR
platforms, social
channels, press
KEEP GROW
CHANNEL:
• Web platform for
initial costs,
• Convert to deeper
interactions

20. 2020
Insurance
providers
All equipment: Rig, GoPros,
other accessories Shipping / Delivery
Platform/transaction
engine costs
Filmmakers / Studios
Agencies / Brands /
Short film producers
Filmmakers/studios hired and provided
with negotiated budget.
GetVR
Rent through platform/email, offering
“personalized” packages of rental length, camera
quality, and support needed
On-site support:
Film grads/students
Revenue Streams
1. Rental pricing
• 1-day rental: 10% of rig cost (10 days to
breakeven)
• 5-day rental: 20% of rig cost (25 days to
breakeven)
• Month rental: 50% of rig cost (2 months to
breakeven)
2 . On-site support: $500/day
Channels
Costs