Get it, an innovative solution for second screen marketing campaigns. Still in need of seed capital.

1. MARKET
UBA Belgium
€1,2 billion
spent by tv advertisers in
2011

2. CREATE
ENGAGEMENT
AND PROVE
ROI

3. Digital Strategic Planner at
Nice to meet you!
Clients:

4. WHAT ARE WE DOING TODAY?
REACH ENGAGEMENT

5. THE RESULTS
90K
1050 photo uploads
85€ cost per engagement

6. INSIGHT
Mobile likes 650%

7. here are
their eyeballs
PROBLEM here’s your ad

8. engage
here
POTENTIAL reach here

9. Digital fingerprinting
Seamless!
THE MISSING LINK ALREADY EXIST
well.. sort of

10. REACH
ENGAGEMENT
VIRALITY
SOLUTION
Upload your
smile
&
win 1 year free
Colgate®

11. HOW?

12. REVENUE STREAM
Brands
use of the app + insights
cost per contact
Scalable to the rest of the world

13. New album
Out now!
WHAT’S IN IT FOR THE CONSUMER?

14. 3 BASIC FEATURES
upload picturedownload Sample

15. POSSIBILITIES ARE ENDLESS
Upload your smile
&
win 1 year free
Colgate®
Targeted to people aged
16-55

16. Get your free
sample!
Have you ever
tried L’Oreal
Mascara’s?
Yes
No
POSSIBILITIES ARE ENDLESS
New album
Out now!
Targeted to youngsters
13-25
Free track:
Paparazzi

17. POSSIBILITIES ARE ENDLESS
Targeted to women
25-45
Get your free
sample!
Have you ever
tried L’Oreal
Mascara’s?
Yes
No

18. Get it
Highest CTR with 40-50 yo men
5th OTS of the ad gets highest conversion
10 % conversion of the target group 18-25
PROVING ROI

19. DURING PROGRAMMATION
Get extra content while you watch
your favorite show.
Look at and engage in the twitter
stream, find actor related info or
chat with friends directly from the
app.
From advertising app to
TV companion app

20. CLOSING THE LOOP
TV advertising sales metrics
Save coupons and freebies directly
in Passbook.
Show them at the cash register
and Get your deal.

21. MARKETING
Billboards
negotiated with
broadcaster
Mobile Facebook
ads

22. APP TO TV TRAFFIC
Favorite the deals you don’t want
to miss.
You’ll get a push notification when
the TV commercial airs.

23. TEAM
Digital Strategic
Planner
Designer
Ogilvy
Steve Salens Ruben Evens
Usability
Designer
Founder &
CMO
Project
Manager
Co-founder
Weepee
Marc Van Steyvoort
Executive
Advisor
Eveline Smet Koen Speelmeijer
Android
Developer
Loyalty Consultant
JooS Consulting
Content Manager
These Days

24. ADVISORS
CEO Duval UnionCEO Addemar
André DuvalJo Gielen
CEO TwitSpark
Davy Kestens

25. • Link between TV advertising, mobile and social
• Proving ROI
• Seamless and user friendly
• Cost efficient for brands
• From GRP’s to conversions
@getitapp
getitapp.be

26. ecosystem
broadcasters
users = tv
viewers
customers =
advertisers
advertising
& media
agencies
Advertising
Data
€€€
Data
App
Data
Data
€€€
App
App
Content
Integrated marketing campaigns
Conversions