1. Tonia Nagle
Historical Communication Portfolio

2. P&G PROFESSIONAL

3. Online Template System for Sales Teams to adapt
marketing to local needs

4. Launch of P&G Professional Home Care Range

5. Sales Aids Focus on Product Performance & Direct Competitive Claims

6. Click here to launch iMedia Square Banner
Click here to launch landscape banner
Digital sample requests
iMedia on trade & distributor websites
Usage & Training Guides
Defining appropriate B2B
media and tools

7. DURACELL

8. Duracell Duralock – 2012/13
I developed global strategy & concept for a total brand initiative on ‘get more power’
leveraging a new ‘Duralock’ name (only executed in NA). (Creative executed by following team)
North America
Western Europe

9. Click here to launch TV copy
Duracell Portable USB Charger – 2011/2
Across Lineup In Store

10. Digital Media inc Facebook Ads
Website & direct ecommerce
Mobile and online game
Instore Education

11. Click to launch Agency Snapshot of Campaign
Duracell myGrid Wireless Charger – 2010/11

12. LENOR

13. Click Here to Launch TV Copy
Lenor Launch of Infusions Range 2008

14. Word of Mouth campaign drove 24.5% Awareness prior to media launch
Click here for Sales & Executional agency Motivational / Mood Video
Lenor Infusions Range 2008

15. Click to Launch TV Copy
Lenor Concentrate Drive 2007
Outdoor
Click here to launch 2008
leverage wave TV copy

16. Print Launch 2007
Leverage Print 2008 new
variant Pure Oxygen Freshness

17. Shelf Transformation

18. BOLD

19. Click here to Launch 10s TV ad
Bold 2in1 Liquitabs Launch 2006/7
Click here to launch 10s Lenor Crushed
Silk & Jasmine ad

20. Bold Crushed Silk and Jasmine –
“Feel a million dollars” Roll Out
PR campaign
with designer
lingerie set
www.indulgewithbold.com
High impact print and outdoor to
indulgence benefit
Tailored in-store
support
“Feel a million $” road
shows
Scented
postcards
30’’ TV
10’’ TV

21. Click to Launch TV Copy
Bold 2in1 Liquitabs Launch 2005/6

22. Bold Liquitabs Roll Out
National Print
High impact outdoor to drive the
convenience of the product
Online website to give
Families advice on how to
“make life easier” with
Online competition
Customer –specific
activities with in-store
support
10’ sec TV to drive
mass awareness
30’ sec TV to drive
product benefit

23. Click to Launch TV Copy - part qualified
Bold 2in1 Apple Blossom & Lime Zest Launch 2005/6
Click here to launch TV copy - qualified

24. IN STORE & POS /Co
Marketing linked in with
Spring Clean promo
REGIONAL PRESS
and PR Uplifting
Family Outdoor
activities SAD
PRINT majored on signal
ingredients
WEBSITE Get out
and play, guides
on local
activities and
promotion with
Center Parks
linked in
sampling drive
Apple Blossom & Lime Zest
Roll-out