The document discusses the future of mobile content and how it will be delivered. It predicts that (1) total convergence between telecom and web layers will occur by 2009, with over-the-top layers like devices, search, social media, and content integrating more fully; (2) control and monologue will decline as openness and conversation rise in importance; and (3) attention-based and digital revenues will surpass copy-based and physical revenues by the mid-term future, changing business models across many industries.