Listing Presentation courtesy of Rob Penrose

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Listing Presentation courtesy of Rob Penrose

  1. 1. Web 2.0 Marketing and Sales strategy to get your home SOLD!
  2. 2. 1. Presentation - The “WOW Factor” 1st Impression Establish an Emotional Connection 2. Promotion - Traditional Marketing Web 2.0 Marketing 3. Price - Ready, Willing, and Able buyer is willing to pay Based on Sold Comparables 3 Factors to consider when selling
  3. 3. Presentation
  4. 4. Standard Photography (Before)
  5. 5. Professional HD Photography (After)
  6. 6. Promotion
  7. 7. Traditional Marketing MLS Syndication
  8. 8. Facebook Fan Page Facebook gets more hits than Google Enhanced with Community Links
  9. 9. YouTube Video YouTube is the world’s #2 search engine Creating an Emotional Connection
  10. 10. Domain Name Registration Custom Web Site Sign Rider FOR  SALE Rob  Penrose Marketing  Specialist 425.213.9794 AWESOME  Agent 425.213.9794 (206)555-­‐1212 Neighborhood Assistance
  11. 11. Facebook Fan Page YouTube Video Domain Name Registration Custom Web Site Sign Rider ( (( Total Exposure )) ) Viral Marketing Exposure
  12. 12. 23 Different Search Engines Listing Optimization with Web 2.0 Syndication
  13. 13. Track Showings Track the Market Comprehensive Communication Get Feedback
  14. 14. Personal phone contact every week from me and my team Track Showings
  15. 15. Follow up on every showing automatically Get Feedback
  16. 16. Real-time market activity Track the Market
  17. 17. Price
  18. 18. The Competition (Active Comparables)
  19. 19. The Competition (Sold Comparables)
  20. 20. Let’s Get Started!

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