Colin Sweeney provides internet marketing consulting services including search engine optimization, social media marketing, email marketing, lead generation, and paid advertising. His services help businesses improve their online visibility, credibility, and customer communication. He discusses strategies for SEO like optimizing on-page elements, off-page links, and social media implementation. Examples are provided of successfully improving clients' search engine rankings, website traffic, and lead generation through these techniques.
This session promises to provide a professional game-plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a road map for success with specific case studies along the way.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
This presentation discusses how social media can benefit businesses and provides case studies of how different organizations successfully used social media. It outlines key elements of social media campaigns including defining goals, strategy, content creation, and tracking/measurement. Case studies include a science museum gala that sold out and increased donations through social media, a city that sold wine event tickets and boosted lodging visits, and a resort that significantly increased bookings and revenue from social media. The presentation concludes by discussing tools for measuring social media performance and notes that engagement cannot always be quantified.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
The document discusses social media marketing and provides tips for getting started. It outlines how social media fits into an overall web marketing strategy. It also recommends tools for reputation management and measuring return on influence through metrics like site traffic, reviews, social media growth, and overcoming competition. The key takeaway is that social media tactics will evolve but the goal is to influence others by creating shareable content and following a long-term marketing plan.
The document discusses Humana-Medicare's success with search engine optimization (SEO) and inbound marketing strategies. It outlines changes in consumer purchasing behavior toward online research and the need for companies to get found online through SEO rather than outbound marketing. It then details Humana-Medicare's SEO strategy of publishing various types of content on blogs, social media sites and their own website, which resulted in high search engine rankings and traffic that drove leads and sales. The key lessons are to optimize websites, publish content and build relevant links to get found through search and social media.
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
This session promises to provide a professional game-plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a road map for success with specific case studies along the way.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
This presentation discusses how social media can benefit businesses and provides case studies of how different organizations successfully used social media. It outlines key elements of social media campaigns including defining goals, strategy, content creation, and tracking/measurement. Case studies include a science museum gala that sold out and increased donations through social media, a city that sold wine event tickets and boosted lodging visits, and a resort that significantly increased bookings and revenue from social media. The presentation concludes by discussing tools for measuring social media performance and notes that engagement cannot always be quantified.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
The document discusses social media marketing and provides tips for getting started. It outlines how social media fits into an overall web marketing strategy. It also recommends tools for reputation management and measuring return on influence through metrics like site traffic, reviews, social media growth, and overcoming competition. The key takeaway is that social media tactics will evolve but the goal is to influence others by creating shareable content and following a long-term marketing plan.
The document discusses Humana-Medicare's success with search engine optimization (SEO) and inbound marketing strategies. It outlines changes in consumer purchasing behavior toward online research and the need for companies to get found online through SEO rather than outbound marketing. It then details Humana-Medicare's SEO strategy of publishing various types of content on blogs, social media sites and their own website, which resulted in high search engine rankings and traffic that drove leads and sales. The key lessons are to optimize websites, publish content and build relevant links to get found through search and social media.
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
Qualitative Research in Conversion OptimizationAndra Baragan
The document discusses how qualitative research, such as surveys and on-site user testing, can be applied to conversion optimization. It provides examples of how Marketizator used qualitative research methods like on-site surveys, web analytics, and A/B testing to help clients like Marketview Liquor and Avon improve their conversion rates and key metrics. The author argues that qualitative research helps identify user pain points and barriers, which can then be addressed through testing and personalization to drive better performance.
The document discusses the future of search and search engine optimization (SEO). It contains the following key points:
1. The future of search may involve less direct searching and more interaction through communities and social sites, potentially replacing search engines. Success relies on a brand's ability to consistently provide value.
2. Search engines will continue to evolve to provide the best broad mechanism for answering questions globally. Key aspects will include improved relevance, content types, structured data, mobile capabilities, and user data capture and targeting.
3. Visitor behavior data and metrics like clickthrough and retention will increasingly drive search engine rankings, making on-site and off-site optimization necessary but focus on user experience critical.
Digital marketing plays an important role in customer acquisition by using various online channels to build reach and generate leads and sales. Key tactics for building reach include search engine optimization (SEO), online advertisements, social media marketing, content marketing, email marketing, referral marketing, and affiliate marketing. Personalization, targeting, and analytics are important for optimizing digital marketing efforts and driving conversions. The rise of digital media has created an explosion in ways for businesses to reach potential buyers online.
The document discusses 10 key metrics that businesses should track to understand the effectiveness of their website strategies. These include pages and pageviews to identify top viewed pages and ensure they align with business objectives, time on site and engagement to determine if users enjoy the content, clicks and clickpaths to see if users follow intuitive pathways, referral traffic to identify partnerships and their effectiveness, search engine traffic including paid and organic to build SEO strategies, direct traffic sources, top keywords used by visitors, new vs returning visitors to measure loyalty, and bounce rate/abandonment to identify issues causing users to leave after only 1-2 pages.
Social media optimization (SMO) is a technique for promoting a business using social media platforms. SMO helps businesses increase their online visibility and engage with customers. Statistics show that SMO can help drive more website traffic and sales by connecting with potential customers where they spend time online through social networks.
Promote Yourself and Your Listings through Social Media Mike Rosenberg
Having a hard time getting started or sustaining your social media strategy? Have a million other things to do? Join us for a presentation on social media action items, including:
- When, what & how to post
- Deep dive into topic ideas
- Time savers & organization hacks
- Hand-select your audiences based on income, zip code & more
Mike Rosenberg is CEO of Veracity, a boutique marketing agency based in Portland and Windermere Services' marketing partner. Mike shares his online marketing expertise as Past President of SEMpdx, a professional business organization for the digital marketing industry, and has been providing social media strategy and management since 2008.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
SponsorSelect is an advertising platform that allows consumers to choose which ads they see. It has been integrated into WeatherBug for 7 years and is now part of a larger network of entertainment sites. SponsorSelect forms give users advertising options and collects data on who they select. Advertisers benefit from increased brand recall and performance through "self targeting" ads. Publishers see higher revenue and content owners can argue for free content. The platform offers title and featured sponsorship positions to advertisers.
The Digital Marketing Framework (Digital Marketing Strategy Template for 2020)trust nhokovedzo
This is a simple 5 pillar Digital Marketing Strategy (DMF) Template. The DMF helps business leaders figure out what they need to do to get enough traffic, leads and conversions. This business-oriented framework keeps everyone in-check with regards to the core of the business - sales and conversions.
Trust Nhokovedzo, the author, simplified this framework so that even non-technical leaders can make sense of it.
- SocialToaster is a social marketing automation platform that allows companies to leverage their existing brand ambassadors and supporters to promote content and drive traffic to websites through their social networks.
- It provides centralized content creation and distribution, automated link tracking and reporting of key metrics like visits, leads, and conversions to evaluate campaign effectiveness.
- Brand ambassadors are self-selected fans, customers, employees or others who approve content for distribution to their social networks, with SocialToaster tracking engagement and results.
How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
This document provides information on web design, SEO, social media, and mobile marketing trends for businesses. It discusses understanding website objectives and target audiences, designing for conversions, defining target markets, finding target markets, and tips for SEO including getting local and social. It also covers using social media for business, building a following on social media, and mobile marketing trends including text messaging and consumer partnerships.
4A's IAAS Final Presentation - Telos Bostonbrittopham
2014 4A's Institute of Advanced Advertising Studies - Boston
Final presentation 4/25, Telos Agency
Brittany Topham - Mullen
Chris Burd - Digitas
Erin Fucigna - Arnold
Laura Stewart - Digitas
Leslie Fines - AMP
Michael Klesseck - Hill Holliday
Nicole Driscoll - Mullen
SocialToaster: Social Marketing Automation Made SimpleSocialToaster
- Vision Multimedia Technologies is a Baltimore-based company with over 12 years experience in web and software development.
- They developed SocialToaster, a social marketing automation platform that allows brands to leverage existing supporters called "Brand Ambassadors" to promote content on social networks.
- Brand Ambassadors sign up to share content from the brand on their personal social networks like Facebook and Twitter. The content is tracked to measure clicks, leads, sales and ROI.
Figaro Search Seminar: Winning the First Moment of Truth - Stephen KenwrightBranded3
This document discusses various factors that impact the success of websites such as popularity, authority, relevance, freshness, engagement, user experience design, content quality, and structure. It suggests that while popularity and authority are important, the most important factor is a website's usability and ability to help users easily find what they want. The document promotes prioritizing the user experience over flashy design or link building.
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Why Your Website is Still Relevant in a Social Media WorldChris Remington
The recent focus on Social Media has caused many marketers and business owners to take their attention from their website. With limited time and resources, their websites have fallen into neglect as they chase after new business on Twitter. Some even go as far as claiming that, because they have a Facebook page, they don't even need a website. This deck not only demonstrates why that is a huge mistake, but also how working strategically and effectively, your website can remain the bullseye of your marketing efforts and work in concert with your Social Media efforts to create a marketing tandem that is greater than each individually tool if used separately.
Social Media for Customer Acquisition For Banking SectorDigital Vidya
Care about leveraging Social Media for Lead Generation & Sales for Banking Sector? You will this case study based deck relevant and useful. Presented live at The Bank Branch of the Future Conference in Malaysia on Oct 14, 2014 by Pradeep Chopra, CEO of Digital Vidya. Find more about Digital Vidya at http://www.digitalvidya.com
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying deals. It emphasizes keeping website content up-to-date and using tactics like search engine optimization (SEO), search engine marketing (SEM), and being social. The document stresses testing strategies, tracking results, and making adjustments to improve performance.
This document summarizes findings from the 2009 Rhode Island KIDS COUNT Factbook regarding child well-being in Pawtucket, Rhode Island. It highlights that Pawtucket has a diverse child population, high rates of child poverty, lower rates of parental education attainment compared to the state average, and worse outcomes for children on several health and education indicators. The presentation was given by Stephanie Geller of Rhode Island KIDS COUNT to provide data to help address challenges facing children in Pawtucket.
This summary provides an overview of key findings from a 2009 Rhode Island KIDS COUNT Factbook presentation about child well-being data in West Warwick, Rhode Island. It discusses demographic information about West Warwick's child population as well as data on family characteristics, economic well-being, health, safety, and education for West Warwick children. Specifically, it notes that in 2000, 33% of West Warwick children lived in single-parent families, 15% of new mothers had less than a high school diploma, and 18.1% of children lived in poverty.
Qualitative Research in Conversion OptimizationAndra Baragan
The document discusses how qualitative research, such as surveys and on-site user testing, can be applied to conversion optimization. It provides examples of how Marketizator used qualitative research methods like on-site surveys, web analytics, and A/B testing to help clients like Marketview Liquor and Avon improve their conversion rates and key metrics. The author argues that qualitative research helps identify user pain points and barriers, which can then be addressed through testing and personalization to drive better performance.
The document discusses the future of search and search engine optimization (SEO). It contains the following key points:
1. The future of search may involve less direct searching and more interaction through communities and social sites, potentially replacing search engines. Success relies on a brand's ability to consistently provide value.
2. Search engines will continue to evolve to provide the best broad mechanism for answering questions globally. Key aspects will include improved relevance, content types, structured data, mobile capabilities, and user data capture and targeting.
3. Visitor behavior data and metrics like clickthrough and retention will increasingly drive search engine rankings, making on-site and off-site optimization necessary but focus on user experience critical.
Digital marketing plays an important role in customer acquisition by using various online channels to build reach and generate leads and sales. Key tactics for building reach include search engine optimization (SEO), online advertisements, social media marketing, content marketing, email marketing, referral marketing, and affiliate marketing. Personalization, targeting, and analytics are important for optimizing digital marketing efforts and driving conversions. The rise of digital media has created an explosion in ways for businesses to reach potential buyers online.
The document discusses 10 key metrics that businesses should track to understand the effectiveness of their website strategies. These include pages and pageviews to identify top viewed pages and ensure they align with business objectives, time on site and engagement to determine if users enjoy the content, clicks and clickpaths to see if users follow intuitive pathways, referral traffic to identify partnerships and their effectiveness, search engine traffic including paid and organic to build SEO strategies, direct traffic sources, top keywords used by visitors, new vs returning visitors to measure loyalty, and bounce rate/abandonment to identify issues causing users to leave after only 1-2 pages.
Social media optimization (SMO) is a technique for promoting a business using social media platforms. SMO helps businesses increase their online visibility and engage with customers. Statistics show that SMO can help drive more website traffic and sales by connecting with potential customers where they spend time online through social networks.
Promote Yourself and Your Listings through Social Media Mike Rosenberg
Having a hard time getting started or sustaining your social media strategy? Have a million other things to do? Join us for a presentation on social media action items, including:
- When, what & how to post
- Deep dive into topic ideas
- Time savers & organization hacks
- Hand-select your audiences based on income, zip code & more
Mike Rosenberg is CEO of Veracity, a boutique marketing agency based in Portland and Windermere Services' marketing partner. Mike shares his online marketing expertise as Past President of SEMpdx, a professional business organization for the digital marketing industry, and has been providing social media strategy and management since 2008.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
SponsorSelect is an advertising platform that allows consumers to choose which ads they see. It has been integrated into WeatherBug for 7 years and is now part of a larger network of entertainment sites. SponsorSelect forms give users advertising options and collects data on who they select. Advertisers benefit from increased brand recall and performance through "self targeting" ads. Publishers see higher revenue and content owners can argue for free content. The platform offers title and featured sponsorship positions to advertisers.
The Digital Marketing Framework (Digital Marketing Strategy Template for 2020)trust nhokovedzo
This is a simple 5 pillar Digital Marketing Strategy (DMF) Template. The DMF helps business leaders figure out what they need to do to get enough traffic, leads and conversions. This business-oriented framework keeps everyone in-check with regards to the core of the business - sales and conversions.
Trust Nhokovedzo, the author, simplified this framework so that even non-technical leaders can make sense of it.
- SocialToaster is a social marketing automation platform that allows companies to leverage their existing brand ambassadors and supporters to promote content and drive traffic to websites through their social networks.
- It provides centralized content creation and distribution, automated link tracking and reporting of key metrics like visits, leads, and conversions to evaluate campaign effectiveness.
- Brand ambassadors are self-selected fans, customers, employees or others who approve content for distribution to their social networks, with SocialToaster tracking engagement and results.
How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
This document provides information on web design, SEO, social media, and mobile marketing trends for businesses. It discusses understanding website objectives and target audiences, designing for conversions, defining target markets, finding target markets, and tips for SEO including getting local and social. It also covers using social media for business, building a following on social media, and mobile marketing trends including text messaging and consumer partnerships.
4A's IAAS Final Presentation - Telos Bostonbrittopham
2014 4A's Institute of Advanced Advertising Studies - Boston
Final presentation 4/25, Telos Agency
Brittany Topham - Mullen
Chris Burd - Digitas
Erin Fucigna - Arnold
Laura Stewart - Digitas
Leslie Fines - AMP
Michael Klesseck - Hill Holliday
Nicole Driscoll - Mullen
SocialToaster: Social Marketing Automation Made SimpleSocialToaster
- Vision Multimedia Technologies is a Baltimore-based company with over 12 years experience in web and software development.
- They developed SocialToaster, a social marketing automation platform that allows brands to leverage existing supporters called "Brand Ambassadors" to promote content on social networks.
- Brand Ambassadors sign up to share content from the brand on their personal social networks like Facebook and Twitter. The content is tracked to measure clicks, leads, sales and ROI.
Figaro Search Seminar: Winning the First Moment of Truth - Stephen KenwrightBranded3
This document discusses various factors that impact the success of websites such as popularity, authority, relevance, freshness, engagement, user experience design, content quality, and structure. It suggests that while popularity and authority are important, the most important factor is a website's usability and ability to help users easily find what they want. The document promotes prioritizing the user experience over flashy design or link building.
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Why Your Website is Still Relevant in a Social Media WorldChris Remington
The recent focus on Social Media has caused many marketers and business owners to take their attention from their website. With limited time and resources, their websites have fallen into neglect as they chase after new business on Twitter. Some even go as far as claiming that, because they have a Facebook page, they don't even need a website. This deck not only demonstrates why that is a huge mistake, but also how working strategically and effectively, your website can remain the bullseye of your marketing efforts and work in concert with your Social Media efforts to create a marketing tandem that is greater than each individually tool if used separately.
Social Media for Customer Acquisition For Banking SectorDigital Vidya
Care about leveraging Social Media for Lead Generation & Sales for Banking Sector? You will this case study based deck relevant and useful. Presented live at The Bank Branch of the Future Conference in Malaysia on Oct 14, 2014 by Pradeep Chopra, CEO of Digital Vidya. Find more about Digital Vidya at http://www.digitalvidya.com
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying deals. It emphasizes keeping website content up-to-date and using tactics like search engine optimization (SEO), search engine marketing (SEM), and being social. The document stresses testing strategies, tracking results, and making adjustments to improve performance.
This document summarizes findings from the 2009 Rhode Island KIDS COUNT Factbook regarding child well-being in Pawtucket, Rhode Island. It highlights that Pawtucket has a diverse child population, high rates of child poverty, lower rates of parental education attainment compared to the state average, and worse outcomes for children on several health and education indicators. The presentation was given by Stephanie Geller of Rhode Island KIDS COUNT to provide data to help address challenges facing children in Pawtucket.
This summary provides an overview of key findings from a 2009 Rhode Island KIDS COUNT Factbook presentation about child well-being data in West Warwick, Rhode Island. It discusses demographic information about West Warwick's child population as well as data on family characteristics, economic well-being, health, safety, and education for West Warwick children. Specifically, it notes that in 2000, 33% of West Warwick children lived in single-parent families, 15% of new mothers had less than a high school diploma, and 18.1% of children lived in poverty.
The document summarizes child poverty and related issues in Rhode Island. It states that 19% of children in Rhode Island live below the poverty line. Risk factors for child poverty include being under age 6, living in a single-parent household, and having parents with low education levels or unstable employment. Two-thirds of impoverished children in the state live in four cities. While most children have health insurance, many eligible children remain uninsured. The document also discusses gaps in educational achievement between low-income and higher-income children.
This webinar presentation discusses the benefits of owning a WSI franchise for internet marketing services. Some key points covered include:
- WSI is the largest internet marketing service provider in the world with 1,800 offices in 87 countries. It offers affordable solutions for small and medium businesses.
- As a WSI franchise owner, you can earn a high profit margin with an initial investment of $49,700 and benefit from ongoing corporate support.
- The presenter owns 50+ successful WSI franchises and discusses how franchisees on average see a 724% markup in their first 3 months of business.
- Examples are given of different types of internet marketing projects WSI franchisees can take
Providence has a high proportion of children living in poverty and facing other risk factors like low maternal education levels. Over 40,000 children live in Providence, with over half being Hispanic or Latino. Poverty is concentrated in certain cities including Providence, where 13% of children receive cash assistance. Health outcomes for Providence children also tend to be worse than the state average, with issues like higher rates of low birth weight, lead poisoning, and asthma. The education system is working to help more children through programs like Head Start and full day kindergarten, but demand still outstrips capacity in many cases.
This document provides a summary of data from the 2009 Rhode Island KIDS COUNT Factbook about child well-being indicators in Warwick, Rhode Island. It finds that while Warwick performs better than the state average on many indicators, there are still challenges such as high rates of alcohol, drug and cigarette use among high school students. It also shows improvements over time, such as decreases in teen birth rates and the percentage of children with elevated blood levels, but there is still work to be done to improve outcomes for Warwick's children.
The document summarizes data from the 2012 Rhode Island Kids Count Factbook about child well-being in Woonsocket, Rhode Island. Some key findings include: the percentage of Hispanic/Latino children in Woonsocket grew from 18% to 27% between 2000-2010; 24% of new mothers in Woonsocket had less than a high school diploma compared to 16% statewide; the median family income and child poverty rates in Woonsocket are among the highest in the state; and the rate of child abuse and neglect victims in Woonsocket was 27.4 per 1,000 children, almost double the statewide rate.
This document contains digital microscope images of nature at magnifications between 50x and 200x, showing nettle leaves and flowers as well as succulent plants.
Wsi search and social marketing campaign overview 6 24 10Towsley Associates
This document outlines a digital media marketing campaign focused on search engine optimization (SEO) and social media marketing. It discusses using these strategies to generate leads, build credibility, and effectively communicate with customers. Key tactics for SEO include on-page and off-page optimization, social networking, article marketing, and keyword research. The plan also covers developing competitors' online strategies and determining target keywords. Monthly goals are set for growing followers on Twitter, Facebook, LinkedIn, and YouTube subscribers.
The document discusses various aspects of online marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and lead generation. It provides tips on building an optimized website, search engine rankings, keyword research, integrating marketing efforts with CRM systems, and measuring performance.
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
This document provides an overview of search engine marketing concepts and trends. It discusses how search engine usage has grown significantly over time, with 58% of internet users now using search engines on a typical day. Social media comprises the top 10 most popular searches globally. The document also outlines opportunities in online marketing channels like pay-per-click advertising, SEO, social media marketing, and more. Additional resources are provided for learning more about SEO best practices.
The document discusses how a company's website represents their business online and provides strategies for optimizing a website and online marketing efforts. It covers search engine optimization, paid search advertising, analytics, social media, and deciding whether to outsource or handle internet marketing in-house. The key is having a well-designed website that generates traffic and conversions through search engine marketing techniques and data analysis.
The document provides an overview of search engine optimization (SEO) presented by Abdul Malick, a senior digital marketing consultant. It defines SEO as increasing website traffic and exposure through non-paid search engine results. Key points covered include the importance of SEO for brand awareness and positioning as an expert. Statistics are presented on search engine usage and how SEO can generate more leads than other marketing initiatives. The basics of on-page, off-page and technical SEO are explained. Local SEO is also discussed as optimizing for local search engine results.
Mr. Abdul Malick. He is a well-renowned SEO expert who has a wealth of knowledge and experience in the field. He has been working in the SEO industry for more than 15 years. Here is the presentation made by him on the topic of Right SEO Strategy in the event of Vanakkam Digital Meetup - Trichy 2023
This document provides an overview of digital marketing. It discusses what digital marketing is, why people go online, the benefits of digital marketing, what digital marketing consists of, how digital marketing has evolved over time, search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing (SMM). Key components of digital marketing are also outlined.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Search Engine Marketing is a broad term now. This presentation will help you to understand the basic concept of SEM & an overview of few paid social media platforms as well.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Digital marketing consists of several key components including search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing (SMM). SEO involves optimizing websites to rank higher organically in search engines through on-page and off-page techniques. PPC allows advertisers to target specific keywords and pay only when users click the ad. SMM utilizes social media platforms like Facebook, Twitter, and LinkedIn to engage audiences and drive traffic. Measurement tools like Google Analytics are used to calculate return on investment (ROI) and evaluate campaign effectiveness across digital marketing strategies.
Concordia Universtiy Seo Services SeminarGreg Bennett
The document discusses the importance of search engine optimization (SEO) for marketing efforts. It provides an overview of SEO best practices, including conducting keyword research, optimizing content and site architecture, and focusing on both on-page and off-page optimization factors. The goal of SEO is to understand how search engines work and evaluate keywords to create relevant content that search engines can easily access and understand.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses researching keywords, on-page optimization like optimizing titles and content, off-page factors like link building, and advanced topics like international SEO and mobile search optimization. The presentation aims to help websites improve their visibility and rankings in search engines through various on-page and off-page optimization methods.
The document provides an overview of strategies and techniques for online business and marketing. It discusses starting an online business, developing a website, promoting the business online through search engine optimization, social media, email, and other channels. It also covers creating an internet marketing plan, measuring success through web analytics, and factors that can affect website conversions.
The document outlines 10 steps for online success presented by Mike Rosenberg. The steps include assessing opportunities, researching keywords, establishing metrics, analyzing competition, creating a marketing strategy, writing great content, tracking performance, testing and optimizing, staying educated, and repeating the process. Case studies are provided on keyword research driving mix, paid search campaigns for Liftopia, and a social media strategy for an OMSI event that increased sales and attendance.
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
The document summarizes a presentation about search engine optimization and marketing trends. It covers topics like keyword research, link building, paid search advertising, social media integration, measuring results, and newer developments. The presentation was given by a search marketing agency to provide an overview of SEO basics and hot trends in 2011.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
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The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
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3. Online Credibility Search engine positioning PPC, SEO, Content marketing Outstanding graphic design for website and other Online properties Social media profiles Facebook, LinkedIn, Blog YouTube, Twitter, Flickr Email marketing
4. Lead generation Search engine marketing SEO, SMO, Content marketing (Articles, News, Case studies, applications, Blogs) Email marketing Paid Search PPC Facebook Banner Ads Industry sites
I learned this somewhere along in my career, “Selling is not telling” It is about listening! My wife tells me I have subjective hearing or I only hear what I want to hear. So what I have learn to compensate for my lack of listing and my tendency to tell “Mr. Prospect everything I know about SEO” it to start ALL meetings the same way. The same exact way every time way every time weather on the phone or in person. It goes like this. After some small talk, bonding and rapport. Mr. Prospect, let’s have a discussion on how your business can the internet more effectively or efficienlty. Are the end you can decide if we can help or if you just want to be friends. Fair? Really, internet marketing boils down to these 3 things#1 Credibility (Google Resume) people will never buy from you online of offline if you do not exude credibility.#2 You need Leads! Google is the most powerful lead generating platform every created, ok maybe the telephone. -just like the telephone, you need to know how to use it for lead generation. #3Communication – This is a non negotiable, sites like Yelp and YouTube and FourSquare…people are not talking to each other, they are talking via Twitter, Facebook, Yelp, Foursquare, they are going to talk about you! You have a choice to be part of the conversation or ignore. We help you listen, respond, and communicate a positive message. IE- Increasing Your Credibility. OPEN ENDED – How does your business do with these three areas?
This was an eye tracking study done to determine what areas people look at when they arrive at a websiteThe areas that are red & yellow show where most people are lookingThis is Google’s home page that we are looking atSee how few views there are on the right hand side where the adwords are displayedThis verifies that only 20% of people click here (at this stage your prospect could say that they never click on the ads)You can reply “most people that click on the ads are normally in a buying or take action mode” and this is why it is wise to advertize on pay per click to get those 10% of people who are ready to buy.This is the reason that Google sometimes places the top 3 sponsored links at the top of the page so that theu can get more clicksThat is the main way that Google makes its moneyPoint out that any call to action that is placed in the bottom right is normally invisible to the eyeThe red lines show how many people leave the site as they have to scroll below the fold on a web page.This is the reason why call to actions should be placed in the “soft F” (the shape that the red & yellow tracking makes)
So based on the eye tracking study we can see where most people clickThe top sponsored links get around 12% of clicksThe right hand side sponsored links get around 13% of clicksWe can see that most clicks happen on the left hand side of Google’s pagePeople click here because this is where they find the information that they are looking forThis is the main reason why we recommend that a website has many web page on it so that you have the chance to introduce your brand, services, products or company to the searcherThis is a term we call “Content Marketing”
This diagram shows that only 10% of people go to a search engine and transact or engage on the same dayThis is where Pay Per Click (PPC) comes inThis is where we get your company’s ads to appear when searchers type “buying” or “action words”The rest use search engines to look for information that will help them make an informed decisionFor example, people wanting to buy a house would look for specific information before they actually contact a realtor to find a home for them. They look for;Schools in the areaWhat the road system & traffic is like What is the crime rate in that areaWhat shopping centers are close byWhat to do in that areaIf a realtor had this information on their website, they would be found on search engines and this would give them the opportunity to present their brand to the searcherGive them the information they are looking for and have a call to action on the page to either;Subscribe to get local newsView listings of house prices in the areaCall an agent now to provide you with more detailed informationDownload a shopping & restaurant guide in the areaAll of these call to actions can be measured by using Google analytics and will help in determining how people interact with the website
We have all heard of black hat and white hat SEO.But do we know the difference between some of these techniques?This scatter graph shows the search engine optimization techniques being used and the value that one could expect from each technique.It is obvious that we should focus on the white hat techniques of high valueThat way we will provide good relevant content that would help in converting search traffic to prospects In the earlier Internet days, we used to spend time optimising meta tags and keywords and then submitting our webpages to search engines. We also spent time submitting the pages to DMOZ, the Internet Diractory and Yahoo.As you can see from the top right-hand corner, keyword research and on-page optimisation is really very important, followed by viral content link bait which is the linking strategy that Google uses to determine the importance of a page.From this slide we can see that the best methods of search engine marketing is when we focus on the top right-hand corner activities. This will get our business the best results.
Once we know what content to write, we start optimizing each page for search engines.The perfectly optimized page is constructed according to Google’s webmaster guidelinesWe create the page and focus on website usability and internal architecture. These pages also target “long tail” searches that will bring a steady stream of visitors looking for the relevant content that you are providingAdding content regularly will create an asset out of your website
Before we get our designer to start designing a concept draft we start planning your website content blueprint.This is where we strategize about all the content and social media sites you should get involved inThe content plan can then be implemented in a phased approach, a few pages a week to keep a steady stream of fresh relevant content that search engines love to index
Once you have created all your perfect pages, you will then have a website that is well themed and organised so that Google can index it according to the keyword phrases that you are targeting.Now that the website is looking good it is time to get others to recommend you.This is achieved with incoming links. Google’s system of determining which web page is more popular by counting the valuable links that are pointing to your website form various different websites, directories and social media site.Link building is the key to Google’s algorithm. It is the best way to build links naturally and this happens when you have lots of good content that people refer to. Links come from other websites, directories, blog posts, social media bookmarking and articles.
When you are building links it is best that you use a variety of links so that it looks natural. Google looks for consistent and natural link building when it calculates the value of your webpage. A good mixture of links will come from blogs, directories, articles and social media bookmarking.Links can be manipulated which in effect is not really white hat SEO.But as long as the links come from related web page and sites and are consistently built you can start to achieve good rankings.One of the tools that can be used to build controlled valuable inbound links is Traffic Kahuna. It is a paid service in open to a set number of members so as to control the activities and not raise any warnings to search engines about the origination of these links. With traffic kahuna you can submit a blog post with the internal link text that you require pointing to your perfectly optimised web page.Another service that I use for link building is a website called submit edge. This website offers outsourced in building and they provide services such as directory submissions, article submission is and search engine submissions as well as social media bookmarking. These services are a great way to supplement and increase your incoming links on a ongoing in regular basis.
I learned this somewhere along in my career, “Selling is not telling” It is about listening! My wife tells me I have subjective hearing or I only hear what I want to hear. So what I have learn to compensate for my lack of listing and my tendency to tell “Mr. Prospect everything I know about SEO” it to start ALL meetings the same way. The same exact way every time way every time weather on the phone or in person. It goes like this. After some small talk, bonding and rapport. Mr. Prospect, let’s have a discussion on how your business can the internet more effectively or efficienlty. Are the end you can decide if we can help or if you just want to be friends. Fair? Really, internet marketing boils down to these 3 things#1 Credibility (Google Resume) people will never buy from you online of offline if you do not exude credibility.#2 You need Leads! Google is the most powerful lead generating platform every created, ok maybe the telephone. -just like the telephone, you need to know how to use it for lead generation. #3Communication – This is a non negotiable, sites like Yelp and YouTube and FourSquare…people are not talking to each other, they are talking via Twitter, Facebook, Yelp, Foursquare, they are going to talk about you! You have a choice to be part of the conversation or ignore. We help you listen, respond, and communicate a positive message. IE- Increasing Your Credibility. OPEN ENDED – How does your business do with these three areas?