This document discusses genre theory and how genres are categorized. It provides several definitions and perspectives on genre from different scholars. Genres are categorized based on common elements but also evolve over time. Genres operate within industries, audiences and culture as a way to market products to audiences. Genres provide audiences with pleasures and allow them to make choices about what to consume. Music videos specifically aim to appeal to youth subcultures by reinforcing musical genres and promoting artists, while not needing to literally represent songs.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
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This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2. What is genre?
• Genre are categorises- it is a critical tool that help us
study texts and audience responses by texts dividing
them into categories based on common elements.
• Genres are not fixed they constantly change and evolve
over time
David Chandler-2001
• Argues that the word genre comes from work or class.
Barry Keith Grant-1995
• Says you recognises genres because you become familiar with
them.
David Buckingham-1993
• Argues that genre is not simply given by the culture.
3. Jason Mittel-2002
• Argues that genres are cultural categories that surpass the boundaries of
media texts and operate within industry, audience and cultural practices
as well.
• Industries use genres to sell products to audiences, media producers use
familiar codes and conventions that very often make cultural references to
their audience knowledge of society other texts.
• Genre also allows audiences to make choices about what products they
want to consume through acceptance in order to fulfil particular pleasure.
Genre Audience
Text
Institution
4. Rick Altman-1999
• Argues that genre offers audiences a ‘set of pleasures’
• Emotional pleasures- the emotional pleasures offered
to audiences of genre films are particular significance
when they generate a strong audience response.
• Visual pleasures- physical feeling ‘gut responses’ are
defined by how the films stylistic construction.
• Intellectual Puzzles: Certain film genres such as the
thriller or the ‘whodunit’ offer the pleasure in trying to
unravel a mystery or a puzzle. Pleasure is derived from
deciphering the plot and forecasting the end or the being
surprised by the unexpected
5. The strengths of genre theory
• The main strength of genre theory is that
everybody uses it and under it, media experts use
it to study media texts, the media industry uses it
to develop and market texts and audiences use it
to decide what texts we want to consume
• Potential for the same concept to be understood
by producers, audiences and students make
genre a useful critical tool. Its accessibility as a
concept also means that it can be applied across
a wide range of texts.
6. Music videos
• Music videos is a medium intended to appeal
directly to youth subcultures by reinforcing
generic elements of musical genres.
• They are called pop-promos as they are used to
promote a band or artist
Dyer-1975
• Music videos are postmodern text whose main
purpose is to promote a star persona.
• They don’t have to be literal representations of
the song or lyrics.
