Sampling involves recording or "sampling" a phrase or sound from an existing song and incorporating it into a new work. The theme from The Price is Right and songs by De La Soul and The Beastie Boys in the 1980s were some of the earliest examples of digital sampling influencing music by reusing sounds from previous decades. The song "La Di Da Di" by Slick Rick and Doug E. Fresh is one of the most frequently sampled tunes due to its memorable and recognizable nature. Sampling allows generations of artists to preserve and build upon each other's music over time.