This document discusses how the media product uses conventions of real magazines. It describes including a logo/masthead on all pages to reinforce the brand. It discusses including a barcode to track sales. It explains including the date to show freshness, price for the target audience, and a website for further information. It describes using a cropped, prominent image on the cover to catch the reader's eye. It discusses including a slogan to reinforce the brand and provide an overview. It also discusses using a large main cover line, smaller than the masthead, to advertise the magazine's contents.