Getting feedback from an audience helped the author recognize areas for improvement and what worked well in their preliminary product. For the final product, the author considered the features the audience liked and adapted a similar convention. Researching other magazines in the genre helped the author appeal to a larger, global audience compared to just their school. For the preliminary task, the author did not research the school magazine market but learned it is important to understand conventions in the chosen genre to meet audience expectations. Market research provided inspiration and insight into what content and layout a rap music magazine's target audience would expect to see.