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GENERATIVE AI: AN INTRODUCTION Colleen M. Farrelly
WHO AM I?
• Data science
lead/advisor
• Author of The
Shape of Data
• AI artist
• Miami creative
MY PATH
• Told I was dumb and bad
at school
• Athlete/writer/inventor/
engineer outside of school
• Tried to drop out 1st
semester of university
• Dropped out of MD/PhD
program to enter AI
• 10+ years in R&D and AI
for social good
• Possibly PhD student in
the future?
WHAT IS
GENERATIVE
AI?
• Set of algorithms that
generate:
• Images
• Text samples
• Videos
• Audio content
• Guided by:
• Training sample
• User specifications
USE CASE 1: PUBLIC
HEALTH CAMPAIGNS
South Africa
AIDS education
example (2006-
2007)
COVID public
health
messaging
campaigns
USE CASE 2: CHATBOTS
Educational chatbot example
Built while working at Jenzabar
Automates student support
Ethical considerations of
chatbots
U SE C ASE 3: BETA
TESTIN G C ON TEN T
• New cartoon targeting
males ages 4-9 who
watch a lot of science
fiction:
• Generate lots of
potential content
• Choose promising
characters/scenes
• Do a pilot
• Create the show
OTHER USE CASES
• Video game character design (Tomb
Raider-type example)
• Public policy campaign content
generation
• Blog content
• Educational video generation
• Virtual therapist apps
• Personal assistant bots
• Many, many, many more!
HOW DO THESE ALGORITHMS WORK?
GPT
• Generative Pre-trained
Transformer 3
• Decoder-only transformer
network
• Gives sequence-to-sequence
decoder with long-range
memory
• Already blurring lines
between human
composition and AI
DALL-E 2
(OPEN AI)
• Capabilities:
• Can generate images from text
• Can insert new features or styles into that image
to modify it
• System pieces:
• Contrastive Language-Image Pre-training (CLIP)
• Prior model (build off existing repository)
• Decoder Diffusion model (inverse step)
STABLE
DIFFUSION
• Text-to-image technology
• Based on latent diffusion
models coupled to text
input
• Translation of text cues
• Markov chains wandering
around a latent space
• Denoise and renoise
images
• Leverages some inpainting
techniques to fill in gaps
PROMPT
ENGINEERING
• New field of engineering
unique to generative AI
• Leverage
• Knowledge of
technical architecture
• Good combinations of
elements to coax
system to desired
output
• Growing need for prompt
engineers in industry
• Many new career
opportunities
• Gaming systems
• Other content
generation
REPRESENTATION
• Languages with no or bad models
• Lingala
• Hausa
• Patwa
• Cultural contexts missing
• Burqa
• Subgroups
• Lack of worldwide access to some tools
• OpenAI and dozens of countries
OTHER
RESOURCES
• https://www.linkedin.com/in/c
olleenmfarrelly/
• https://stablediffusionweb.co
m/
• https://openai.com/
• https://hourone.ai/generative-
ai-video-des/
• https://midjourney.com/home/
• https://www.lesswrong.com/p
osts/fRzkDWewwyS6fHp4w/
palm-api-and-makersuite
• https://mathgpt.streamlit.app/
TOOLS
THAT
SHOULD
WORK IN
ANYWHERE
Speech generation:
• https://play.ht/text-to-speech-voices/egyptian-
arabic/
Text generation (OpenAI alternative, GPT-
2):
• https://huggingface.co/tasks/text-generation
Image generation:
• https://creator.nightcafe.studio/create
Hopefully OpenAI (and Google’s PaLM
API):
• DALL-E, ChatGPT, GPT-4, Whisper

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  • 1. GENERATIVE AI: AN INTRODUCTION Colleen M. Farrelly
  • 2. WHO AM I? • Data science lead/advisor • Author of The Shape of Data • AI artist • Miami creative
  • 3. MY PATH • Told I was dumb and bad at school • Athlete/writer/inventor/ engineer outside of school • Tried to drop out 1st semester of university • Dropped out of MD/PhD program to enter AI • 10+ years in R&D and AI for social good • Possibly PhD student in the future?
  • 4. WHAT IS GENERATIVE AI? • Set of algorithms that generate: • Images • Text samples • Videos • Audio content • Guided by: • Training sample • User specifications
  • 5. USE CASE 1: PUBLIC HEALTH CAMPAIGNS South Africa AIDS education example (2006- 2007) COVID public health messaging campaigns
  • 6. USE CASE 2: CHATBOTS Educational chatbot example Built while working at Jenzabar Automates student support Ethical considerations of chatbots
  • 7. U SE C ASE 3: BETA TESTIN G C ON TEN T • New cartoon targeting males ages 4-9 who watch a lot of science fiction: • Generate lots of potential content • Choose promising characters/scenes • Do a pilot • Create the show
  • 8. OTHER USE CASES • Video game character design (Tomb Raider-type example) • Public policy campaign content generation • Blog content • Educational video generation • Virtual therapist apps • Personal assistant bots • Many, many, many more!
  • 9. HOW DO THESE ALGORITHMS WORK?
  • 10. GPT • Generative Pre-trained Transformer 3 • Decoder-only transformer network • Gives sequence-to-sequence decoder with long-range memory • Already blurring lines between human composition and AI
  • 11. DALL-E 2 (OPEN AI) • Capabilities: • Can generate images from text • Can insert new features or styles into that image to modify it • System pieces: • Contrastive Language-Image Pre-training (CLIP) • Prior model (build off existing repository) • Decoder Diffusion model (inverse step)
  • 12. STABLE DIFFUSION • Text-to-image technology • Based on latent diffusion models coupled to text input • Translation of text cues • Markov chains wandering around a latent space • Denoise and renoise images • Leverages some inpainting techniques to fill in gaps
  • 13. PROMPT ENGINEERING • New field of engineering unique to generative AI • Leverage • Knowledge of technical architecture • Good combinations of elements to coax system to desired output • Growing need for prompt engineers in industry • Many new career opportunities • Gaming systems • Other content generation
  • 14. REPRESENTATION • Languages with no or bad models • Lingala • Hausa • Patwa • Cultural contexts missing • Burqa • Subgroups • Lack of worldwide access to some tools • OpenAI and dozens of countries
  • 15. OTHER RESOURCES • https://www.linkedin.com/in/c olleenmfarrelly/ • https://stablediffusionweb.co m/ • https://openai.com/ • https://hourone.ai/generative- ai-video-des/ • https://midjourney.com/home/ • https://www.lesswrong.com/p osts/fRzkDWewwyS6fHp4w/ palm-api-and-makersuite • https://mathgpt.streamlit.app/
  • 16. TOOLS THAT SHOULD WORK IN ANYWHERE Speech generation: • https://play.ht/text-to-speech-voices/egyptian- arabic/ Text generation (OpenAI alternative, GPT- 2): • https://huggingface.co/tasks/text-generation Image generation: • https://creator.nightcafe.studio/create Hopefully OpenAI (and Google’s PaLM API): • DALL-E, ChatGPT, GPT-4, Whisper