Generation Z and GameDuck

Gen Z & GameDuck
2016. 10. I GameDuck Ltd.
!!! Gameduck Confidential !!!

!!! GameDuck Presentation, Confidential !!!
Introductory
1
If you think that it is interesting, you have Gen Z’s feeling
Minecraft PE
[GameDuck Star] Popular Contents

1. Gen Z ① Overview
2
Gen Z are born between 1995 and 2009, they prefer OTT like
Youtube and are more accustomed to Smartphone.
Baby
boomer
Gen X
Gen Y
Gen Z
1946
1964
1982
1995
Generation Flow
- Born between 1995 and 2009
- As mobile natives, they are familiar with
smartphones.
• Access normal life through their
smartphone
• Communicate through videos and actively
know and get what they want
- 85% are under 35 years old
- 59% use internet as a main
entertainment source.
- 66% are more prefer OTT service to TV.
Gen C
New Type of Communication
Text
Image
GiFs &Videos
Gen Z

Gen C are always connected to smartphone and OTT
services.
[Reference]
3

Gen Z are more mobile and video centric. However they
consume less time to watch TV, which means more on
OTT like Youtube and Social Media.
② Attributes
4
Media Usage Pattern
※ Source : Visioncritical, “Generation Z characteristics: 5 infographics on the Gen Z lifestyle”
Mobile & Videos
TV is video centric device.
Gen Z is more likely video centric consumers
Gen Z consume less time
to watch TV compare to other Gens.
Less TV Watching behaviour

Gen Z’s social media are more video centric.
② Attributes
5
Top social media sites used daily
Focus more on text and imageFocus more on Videos and GiFs
Upgrading to
videos

Gen Z prefer more cool experience. And intend to be
more popular but unique needs based upon the branded
games and purchasing preference.
③ Preference
6
Preference
Gen Y Gen Z Gen Y Gen Z
Purchasing
Preference
Experience
Preference

Gen Z has global and innovative aspiration.
⑤ Aspiration
7
Aspiration
Global aspirations Positive Message

Z generation is building a new market with their unique
attributes as they enter the labor market.
⑥ Comparison
8
Verbal Visual
Sit & Listen Try & See
Teacher Facilitator
Job Security Flexibility
Commanding Collaborating
Curriculum Centered Learner Centric
Closed Book Exams Open Book World
Previous Generations Gen Z
Attributes
“Always on and with
smartphone”
(90% of users are sleeping
next to a smartphone)
“Watching videos on
YouTube more than TV”
“SLANGUAGE, their own
communication words”
...
Gen Z can earn the
money with entering
labor markets.

Gen Z are different. They are more mobile, are more
creative and have their own SLANGUAGE
[Reference]
9

Attributes of Gen Z can be summarized A-B-C-D-E
2. Gen Zs on GameDuck ① Overview
10
A
B
C
D
E
Active
Be Famous
Creative
Daily gaming life
vidEo centric

Users explore new solution for what they want. They don’t just
sit and listen in provided situation
Recording with Mobizen
② Active
11
Editing with Tools

Share whatever they want to do, without just provided tool.
Drawing a Picture in Phone
② Active
12
Taking a hand-drawing picture

Users take e-sport event which they pay for.
<Special Soldier tournaments> <Minecraft tournament> <Vainglory Tournament>
② Active
13

They want to be popular with challenging new project, and make
themselves with nickname as brand
‘sprout-out’
14
③ Be Famous
Nickname as brand

They makes new contents with creativity.
15
④ Creative
Kwanghwamoon Space City Cruise Project

Game is as a part of their daily lives. With smartphone, anyone
can play games not like old guys just can play games with
consoles and PC.
Game as a part of daily lives
16
⑤ Daily Gaming Life

Gen Z are Youtube generation, so they are accustomed to
communicate with video.
소통 방식은 영상
17
⑥ vidEo centric

1. GameDuck? ① Overview
18
GameDuck is a game social media, like Facebook for game users-
made more convenient with video communication.
For Game Users
Social Media
By Video
Service Concept Attributes
1 One-stop Social Media Platform
- Compared to just watching videos on
YouTube, GameDuck users can play,
record, edit, share, and socialize.
2 Curation by users’ interests
- GameDuck users can enjoy curated
content and friends based on similar
interests like games, friends, and team
3 Global Service
- 8 languages: Japanese, English,
Korean, German, Spanish, Turkish,
Italian, and Thai

Anyone can make video content about games and become a
star by sharing them!
Passive
As-Is : 1: N
• A few popular BJs make
content and distribute to
game users
• Only a few BJs are stars,
while others are viewers
To-Be : N: N
• Anyone can make video
content and distribute to
other game users
• All game users are capable
of becoming a star
19
[Reference] New social Media
Active

② Features_ Usage Flow
20
GameDuck users can record, edit, and share their gameplay
videos as well as socialize through our one-stop service
One stop solution
Recording
Editing
Completion
Playing
Sharing
Socializing

!!! GameDuck Presentation, Confidential !!! 21
Users can download and play interesting games they see on their
timeline and on other game channels within GameDuck.
Social Ads
Timeline Game Channel Google Play
- User first sees an
interesting post in
their timeline, then
moves to the game
channel.
- After browsing the
game channel, user
becomes more
interested and clicks
the install button.
- User downloads the
game in the app
marketplace.
Game Channel
- User can play and
record their
gameplay.
② Features_ New Ads

③ Status
22
GameDuck has hit more than 1 million downloads since
November 2015, and has a 4.3/5 user review rating.
Download Avg. Session Duration
19m 18m 11m 7m
Source : Wiseapp
Avg. Session Duration of Top Korean SNS

④ Mobizen
23
Mobizen records your screen, integrating your mobile world into
your life.
Attributes
1 Global No.1 Screen Recording App
- More than 25 Million Downloads
2 No Rooting Screen Recording
- Users who have smartphones below android
OS version 5.0 can record their screen.
3 Simple UX
- With the widget, users can record their
screen with just one click.
Lives
Recorders
In & through
Smartphone

④ Mobizen
24
Usage patterns of Mobizen incited the creation of GameDuck.
Mobizen GameDuck
- More than 70% of recording with
Mobizen is gameplay.
- Inspired by how users were using
Mobizen, Gameduck was born.

Our mother company, Rsupport, has strong technological base
in remote control, mirroring and video recording·editing
25
• Asia No.1 in remote
control
[Reference] Our Technology
Remote Call
• Video Recording and Editing S/W
for PC
• Recording Android Mobile
Screen in PC
• More than 25million
global downloads
Mobizen Lite Cam

① High engagement
26
User evaluate GameDuck as a masterpiece and propose
GameDuck stuff.
2. Gen Z in GameDuck

GameDuck users spontaneously buzz GameDuck.
② Sense of belonging

③ Crazy Creativity
SpaceShip Castle Minecraft

GameDuck can bridge between father and son. Which role was
filled with sports.
④ Generation Gap Filler
I agree with your ideas that game and
GameDuck can bridge father and son.
Nowadays I play games with my son , which
help us to talk more.
As well as I can help my son to control himself,
when he lose his controlablity.

GameDuck always communicate with users to satisfy customers.
⑤ Customer Satisfaction

If you don’t understand Gen Z, You can lose new market
and their new opportunities.
5. Wrapping up
31
When it comes to 'generation,' most Koreans come up with either 'X generation' or 'Da-po generation
('Da-po' is a Korean compound meaning "give up a lot of things"). 'X generation' refers to rich
youngsters in 1990s that enjoyed freedom and showed a sumptuous pattern of consumptions, unlike
the previous generation. They got spotlight in the market as a new type of consumers rather than
those creating a new value. 'Da-po generation' refers to the recent 20s and 30s who are forced to
give up a lot of significant things such as getting married, buying houses, and having kinds due to
restricted economic conditions. The young generation has been educated by previous
generations believing that high SAT scores and good colleges will promise richness and
privilege, only to realize that the traditional values won't bring them satiable economic
compensation.
The recent youngsters access world through online media platforms such as youtube and actively create their
own contents using smartphones and share those on various platforms such as GameDuck. Perhaps, from the
previous generations' perspectives, the young generation looks much the same as the 'Da-po generation.'
However, they differ from the current 20s and 30s in a way that they do not depend on past values: rather
than sitting in front of a desk to passively absorb lasting legacies, Gen Zs focus on the present and the future,
pursuing what they really want in a way that they believe to be right
'The Z generation' owns a high level of self-esteem and is active & creative, free from restraints.

[참고자료]

Generation Z and GameDuck

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