This document provides career details and business strategies for Don Lim, director of the Gyeonggi Center for Creative Economy & Innovation. It outlines his past roles in business development, technical sales, and mobile game marketing and publishing. It then discusses strategies various mobile games from Com2us used to achieve success, including monetization approaches, partnerships, and user acquisition. Key games highlighted include Chronicles of Inotia, Homerun Battle 3D, 9 Innings Pro Baseball, Slice It!, Tower Defense, and Summoners War. The document concludes with an overview of Game Creative Audition, a program to support indie game developers in Korea.

1. Launch case studies & survival tips for indie developers
Inven Game Conference

2. Past
Business Development @Digital Bridges (2000~2002)
: WAP-based mobile game on feature phone
Technical Sales Rep @IBM Korea (2002~2006)
: Embedded software license sales (J2ME s/w, Voice recognition s/w)
Marketing Manager/GM/CEO @Com2us USA (2006~2014)
: Mobile game marketing, global office operation (US, UK, India)
: Mobile game publishing (BD, live operation, marketing, PR)
Present
Director @Gyeonggi Center for Creative Economy & Innovation
- Non-profit semi-governmental Startup Accelerator in Korea
Advisor @US Startups for business development in Korea
- Bluestacks - Mobile Marketing automation
- Kochava - Ad attribution and analytics platform
- Joycity - Game developer/publisher (term ended)
- Zenly - Real-time location sharing app
- Sway Mobile - Mobile game publisher
Community Director @Kaleidoscope VR(Virtual Reality)
1 www.Linkedin.com/in/donwlim

3. 2 Com2uS’ survival in US market
Before Apple App Store (closed market)
2000 - Com2uS started developing mobile games from the beginning.
2004 - Com2us opened a one-man US office
2005 ~ 2007 - Death Valley
2008 - Com2uS partner with Disney Interactive Studio and publish Disney Puzzle Family
After Apple App Store (open market)
2008 - Chronicles of Inotia on Apple App Store (Top Paid 1 in RPG menu)
2009 - Homerun Battle 3D (first cross-platform game)
2010 - 9 Innings Pro Baseball on Google Play with IAP (First IAP-enabled game in Google Play)
2010 - Slice It! On Google Play with Free+Ad business model (after Angry Birds)
2011 - Trademarked Tower DefenseⓇ and dominated Tower Defense category (Vs. backlash)
2012 - Homerun Battle 2 with new version (Vs. existing users)
2013 - Golf Star (Kakao version Vs. Com2us Hub version)
2014 - Released Summoners War (after integrating Com2us Hub + Gamevil Live = HIVE

4. 3 Chronicles of Inotia (2008)
● Action RPG on iPhone
○ Paid version $7.99 + Free Trial version
● Dominate uncrowded sub game (Role Playing) category
● Touch control only (no virtual D-Pad)
● Targeted for RPG core gamers on mobile: Game preview and review with game bloggers
● Sequels of Inotia series every year for core fans

5. 4
● Casual Sports Baseball game
○ Paid version ($4.99) + IAP (DLC such as bats and uniforms)
○ Full Free version (+Ad supported) + IAP
● Cross-platform (iOS Vs. Android), 3D(proprietary), Real-time
● Partnership with DeMarini sporting goods company for Baseball bat sponsorship and FREE promotion
● Maximizing the Ad revenue with Ad Exchange (Mobclix) and “sponsor out ads and get gold balls!”
Homerun Battle 3D (2009)

6. 5 9 Innings Pro Baseball 2011 (2010)
● Baseball simulation mobile game
○ Full Free version (+ad supported) + IAP
○ Plus version ($2.99) + IAP (bonus game currency)
● Full-featured Baseball game with REAL players’ data and updated roster
● MLBPA license only (Vs. MLBAM)
9 Innings Pro Baseball 2016 ranking analysis (Free Vs. Plus)

7. 6 Slice It! (2010)
● Genre: “Geometric” Puzzle mobile game
○ iOS: Paid version ($0.99) and Free trial version (+ ad supported)
○ Slice It! Begins: Free trial version
○ Android: Full Free + Ad supported ONLY (NO IAP)
● Partnership with Ad Tech startup, Mobclix (Ad exchange)
● Innovative UI: Multi-touch, Touch + drag
● Ad-hoc project from Internal Idea Contest

8. 7 Tower Defense (2011)
● Tower Defense game targeted for both Casual and Hard core users
○ Paid version: $2.99 (iPhone only) + IAP
○ Universal version (Tower Defense HD)+ IAP: $4.99 (iPhone + iPad)
○ Lite version: Free trial version
● Traditional TD game + strategy simulation
● Tower Defense trademarkⓇ registration in US (category killer)
● Korean Game PD + American Game PD in one team

9. 8 Homerun Battle 2 (2012)
● Upgraded Homerun Battle 3D (new character, new mode, new stadium)
○ Paid version($4.99) + IAP
○ Full Free version(+ad supported) + IAP
● 3D engine (Unity3D), Online chatting.
● Continued partnership with DeMarini
● Update from Homerun Battle 3D or New Release? (ranking not migrated)

10. 69 Golf Star (2013)
● 3D Golf Simulation mobile game
○ Freemium: Full Free version + IAP (+No ads)
● Proprietary Physics engine for golf swing, Simple Control, camera work
● Kakao version Vs. Com2us Hub (HIVE)
● Online Golf tournaments
● Sponsorship to PGA Tour for offline user events
User generated tutorial video

11. 10 Summoner’s War (2014)
● Well balanced Mid-core RPG
○ Freemium only
● Character evolution, Gatcha system, well-balanced monetization
● User feedback based on long CBT period (launch in Korea, then Global)
● Developed for 2 years and perfected the game balancing
● TV commercial in Japan, then in US
● Livestream on Twitch
Twitch livestream

12. 11 Game Creative Audition
● Discovery platform for Indie Game Developers in Korea
● Prize money of total $150K for each Audition
● Pre-Acceleration Program (Go-to-Market consulting) by GTR
● Crowdfunding by Wadiz
● Game Exhibition (Show) participation (Gamescom, TGS, G-Star)

13. 감사합니다
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