The document discusses inbound marketing and lead generation. It states that the goal is not just raising awareness, but providing information tailored to where prospects are in their journey, in order to build relationships and trust over time. It then provides steps for agencies to attract prospects through defining goals and audiences, creating a community website, executing search engine optimization, blogging, social media, email marketing, and other tactics. The document emphasizes analyzing results and following up with prospects through blogging, email, phone calls or success stories.

1. Golden Shovel Agency
Lead Generation & Inbound Marketing

2. The “One” Thing
“Inbound marketing and lead generation is NOT
about raising awareness. It is about providing
information to the prospect at their knowledge level
and joining them on their journey. It is about
building a relationship and trust. “
“Relationships require nurturing and effort. “

3. Marketing has changed
Content Content
Content
Content
Content
Content
Content
Ads
Ads
Ads
Ads

4. Attract

5. Transaction Migration: Workforce Attraction

6. Transaction Migration: Business Attraction

7. Transaction Migration: Tourism

8. People Come!

9. Attraction is a process: DEFINE
1. Define yourself: Why? Value?
2. Know your audience? Who?
3. Community Website as a hub

10. Attraction is a process: EXECUTE
1. SEO: Search Engine Marketing
2. Blogging
3. Social Media
4. Email marketing
5. PR
6. Segmentation

11. Attraction is a process: ANALYZE
1. Measuring for improvement

12. Prospects Research & Review
SEO
Blogging
White Papers
Success Stories
Ebooks
Infographics
Videos

13. Recommendation
Action Response
Ask yourself, “What happens next?”
Blog Follow Up
Email
Phone Call
Success Story

17. The “One” Thing
“Inbound marketing and lead generation is NOT
about raising awareness. It is about providing
information to the prospect at their knowledge level
and joining them on their journey. It is about
building a relationship and trust. “
“Relationships require nurturing and effort. “

18. THANK YOU
Any
Questions?
Golden Shovel Agency
Ron Kresha
COO
rkresha@goldenshovel.com