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social media or social network! news gathering or newsgathering or journalis! accurac! or error!
Generating Good Search Terms Modifying your search  to get more, better results
Initial Research Question (sample) Do people read online magazines differently than they do print? http://www.flickr.com/photos/crystaljingsr/3915514014/
Parse the Question Pick out keywords Read Online Print Magazine Consider relationship between the concepts Read & Magazines are unique concepts Link with AND Print & Online are similar concepts to each other Link with OR
magazine read   online or print Venn Diagram of Keywords
Translates to “Search Engine” Which is the same as
Number of results?
read   magazine 43 results at the intersection of these 3 concepts 43 online or print Venn Diagram of Keywords
Is That a “Good” Number? Hmmm Probably not. There should be LOTS MORE! http://www.sxc.hu/photo/1058971
How Do We Get More? Truncation / wildcard     * Read* = read, reading, reader, readership Magazine* = magazine, magazines Additional search terms with OR Look at database search terms for more ideas
read*    magazine* online or print Venn Diagram of Truncated Keywords
Translates to Search Engine Which is the same as
magazine* read*    326 results at the intersection of these 3 concepts online or print … with 326 results 326
How Do We Get More? Truncation / wildcard     * Additional search terms with OR Brainstorm synonyms & related terms Magazine OR Newspaper* Look at database search terms for more ideas
magazine* OR newspaper* read*    769 results at the intersection of these 3 concepts online or print … with 769 results 769
Is That a “Good” Number? Hmmm Probably not. That’s too many to go through  Too many “false positives” or articles that aren’t relevant http://www.sxc.hu/photo/1058971
How Do We Get More Refine? Truncation / wildcard     * Additional search terms with OR Look at database search terms for more ideas Use the “Subject: Thesaurus Term” on EBSCO’s left menu
 Database Says …
Refine Search Same concept, different words Readership magazine*or newspaper* Internet or online or web sites Focus on online first Most common articles in this set focus on online news, so … We set aside the concept of “print” for now & will come back to it
readership magazine* OR newspaper* 108 results at the intersection of these 3 concepts Internet or online or web sites  Different Words  108 results 108
Also look at “Subjects” assigned to articles you like
Keep Track of Search Terms Read* Readership  Readership surveys Magazine* Newspaper*  Newspapers – Research Online or Internet News web sites

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Generating Good Search Terms

  • 1. social media or social network! news gathering or newsgathering or journalis! accurac! or error!
  • 2. Generating Good Search Terms Modifying your search to get more, better results
  • 3. Initial Research Question (sample) Do people read online magazines differently than they do print? http://www.flickr.com/photos/crystaljingsr/3915514014/
  • 4. Parse the Question Pick out keywords Read Online Print Magazine Consider relationship between the concepts Read & Magazines are unique concepts Link with AND Print & Online are similar concepts to each other Link with OR
  • 5. magazine read online or print Venn Diagram of Keywords
  • 6. Translates to “Search Engine” Which is the same as
  • 8. read magazine 43 results at the intersection of these 3 concepts 43 online or print Venn Diagram of Keywords
  • 9. Is That a “Good” Number? Hmmm Probably not. There should be LOTS MORE! http://www.sxc.hu/photo/1058971
  • 10. How Do We Get More? Truncation / wildcard  * Read* = read, reading, reader, readership Magazine* = magazine, magazines Additional search terms with OR Look at database search terms for more ideas
  • 11. read* magazine* online or print Venn Diagram of Truncated Keywords
  • 12. Translates to Search Engine Which is the same as
  • 13. magazine* read* 326 results at the intersection of these 3 concepts online or print … with 326 results 326
  • 14. How Do We Get More? Truncation / wildcard  * Additional search terms with OR Brainstorm synonyms & related terms Magazine OR Newspaper* Look at database search terms for more ideas
  • 15. magazine* OR newspaper* read* 769 results at the intersection of these 3 concepts online or print … with 769 results 769
  • 16. Is That a “Good” Number? Hmmm Probably not. That’s too many to go through Too many “false positives” or articles that aren’t relevant http://www.sxc.hu/photo/1058971
  • 17. How Do We Get More Refine? Truncation / wildcard  * Additional search terms with OR Look at database search terms for more ideas Use the “Subject: Thesaurus Term” on EBSCO’s left menu
  • 19. Refine Search Same concept, different words Readership magazine*or newspaper* Internet or online or web sites Focus on online first Most common articles in this set focus on online news, so … We set aside the concept of “print” for now & will come back to it
  • 20. readership magazine* OR newspaper* 108 results at the intersection of these 3 concepts Internet or online or web sites Different Words  108 results 108
  • 21. Also look at “Subjects” assigned to articles you like
  • 22. Keep Track of Search Terms Read* Readership  Readership surveys Magazine* Newspaper*  Newspapers – Research Online or Internet News web sites
  • 23. Search with New Terms Try in different databases too CMMC PsycINFO New databases will suggest new terms, so … Lather, rinse, repeat http://www.sxc.hu/photo/110154