The Monroe County Tourism Promotion Agency, known as VisitRochester, has been in business since 1932 to market Greater Rochester and Monroe County as a tourism destination. It has an annual budget over $3 million generated from hotel taxes, memberships, and grants. VisitRochester consists of 18 full-time and 20 part-time staff who implement strategies to attract visitors through marketing, collaboration with regional partners, and advocating for tourism development. Their efforts generate an estimated $1 billion in annual economic impact and over 15,000 tourism-related jobs in Monroe County.
Jaime Claudio from Discover Long Island explains to us how tourism marketing impacts the profitability and productivity of small businesses and explains what we can do to benefit from tourism marketing.
NewcastleGateshead Initiative Business Leaders' Briefing 21 April 2016newcastlegateshead
Slides from NewcastleGateshead Initiative's Business Leaders' Briefing at Laing Art Gallery on 21 April 2016, which focused on skills, talent and entrepreneurial leadership and included presentations from NRG, Newcastle Business School at Northumbria University and UNW.
Jaime Claudio from Discover Long Island explains to us how tourism marketing impacts the profitability and productivity of small businesses and explains what we can do to benefit from tourism marketing.
NewcastleGateshead Initiative Business Leaders' Briefing 21 April 2016newcastlegateshead
Slides from NewcastleGateshead Initiative's Business Leaders' Briefing at Laing Art Gallery on 21 April 2016, which focused on skills, talent and entrepreneurial leadership and included presentations from NRG, Newcastle Business School at Northumbria University and UNW.
From a Dead-end to a Destination: A Synergy Louisbourg Community Tourism Case...Tourism Cafe Canada
This 9-page, Synergy Louisbourg Community Engagement Tourism Case Study provides readers with insight into the journey travelled by a small town in rural Nova Scotia to begin the shift towards a collaborative vision and direction for tourism. Complete with two businesses profiles (The Fortress of Louisbourg National Historic Site and the Point of View Suites' Beggars Banquet), this case study provides useful information for operators and community tourism developers alike.
How to Take Advantage of the Chinese Tourist Boom? Catering to the needs of increasing Chinese tourists to Italy from year 2013 and beyond. Presentation by ThinkWideMarketing company. Website: www.thinkwidemkt.com
In this presentation, Economic Development Regina and Tourism Saskatchewan team up to showcase how they use data to target visitors inside and outside Regina.
NewcastleGateshead Initiative Partner Update Meeting October 2015newcastlegateshead
Slides from NewcastleGateshead Initiative's Partner Update Meeting at St Nicholas Cathedral on 8 October 2015, including presentations on the Eleven Arches project and NewcastleGateshead's bid to host the 2019 World Transplant Games.
Laura Crossley: Top tips for Museums at Night clustersRosie Clarke
Heritage and Audience Development Consultant Laura Crossley shares her recommendations for getting local heritage organisations to work together to plan and market a joint programme of events: a Museums at Night festival
"cluster". This includes three case studies from the Norfolk area.
15 October 2014 - Presentation to MSc International Events Management programme on venue management, venue / destination selection, management of events in venues.
Red River College - Hospitality Insider Exchange - Embracing innovationJohn Gunter
On February 7th, 2018, John Gunter presented on the idea of embracing innovation to build a hospitality business. Topics included included: quickly learning and moving-on from failure; and innovation as it relates to product, operations, marketing, and sales of Frontiers North's tourism experiences.
The tourism industry in Chisago County’s city of Lindstrom was assessed using the University of Minnesota Tourism Center’s Tourism Assessment Program. Strengths, weaknesses, opportunities, and threats to the city’s tourism were identified and used to inform actions to strengthen the industry in Lindstrom.
From a Dead-end to a Destination: A Synergy Louisbourg Community Tourism Case...Tourism Cafe Canada
This 9-page, Synergy Louisbourg Community Engagement Tourism Case Study provides readers with insight into the journey travelled by a small town in rural Nova Scotia to begin the shift towards a collaborative vision and direction for tourism. Complete with two businesses profiles (The Fortress of Louisbourg National Historic Site and the Point of View Suites' Beggars Banquet), this case study provides useful information for operators and community tourism developers alike.
How to Take Advantage of the Chinese Tourist Boom? Catering to the needs of increasing Chinese tourists to Italy from year 2013 and beyond. Presentation by ThinkWideMarketing company. Website: www.thinkwidemkt.com
In this presentation, Economic Development Regina and Tourism Saskatchewan team up to showcase how they use data to target visitors inside and outside Regina.
NewcastleGateshead Initiative Partner Update Meeting October 2015newcastlegateshead
Slides from NewcastleGateshead Initiative's Partner Update Meeting at St Nicholas Cathedral on 8 October 2015, including presentations on the Eleven Arches project and NewcastleGateshead's bid to host the 2019 World Transplant Games.
Laura Crossley: Top tips for Museums at Night clustersRosie Clarke
Heritage and Audience Development Consultant Laura Crossley shares her recommendations for getting local heritage organisations to work together to plan and market a joint programme of events: a Museums at Night festival
"cluster". This includes three case studies from the Norfolk area.
15 October 2014 - Presentation to MSc International Events Management programme on venue management, venue / destination selection, management of events in venues.
Red River College - Hospitality Insider Exchange - Embracing innovationJohn Gunter
On February 7th, 2018, John Gunter presented on the idea of embracing innovation to build a hospitality business. Topics included included: quickly learning and moving-on from failure; and innovation as it relates to product, operations, marketing, and sales of Frontiers North's tourism experiences.
The tourism industry in Chisago County’s city of Lindstrom was assessed using the University of Minnesota Tourism Center’s Tourism Assessment Program. Strengths, weaknesses, opportunities, and threats to the city’s tourism were identified and used to inform actions to strengthen the industry in Lindstrom.
Presentation to UNC Communications Council by
Linda Convissor, Director of Community Relations, UNC
Meg McGurk, Executive Director, Chapel Hill Downtown Partnership
Marlene Barbera, Director of Sales, Chapel Hill/Orange County Visitors Bureau
Kristen Smith, Vice President for Advocacy & Engagement, Chapel Hill-Carrboro Chamber of Commerce
The Greater Hewitt Chamber is an active, growing organization comprised of local professionals and leaders dedicated to serving our community. We strive to be one of the highest performing chambers in service and community development in the state of Texas by providing quality information to members and visitors in the area. The Chamber works to build long-lasting relationships within the community and actively seeks opportunities to partner with local organizations.
Tourism and recreation have become mainstay industries in many parts of the country and were affected differently as a result of the pandemic. While tourism may have been negatively affected, outdoor recreation became an escape for both urban and rural residents. Learn how members are addressing the impacts of COVID-19 and planning for the future of their regions.
-Elijah Sharp, Deputy Executive Director, New River Valley Regional Commission, Radford, VA
2018 Greater Hewitt Chamber Member OrientationLaura Beaty
Learn what a chamber of commerce is, our mission and how to maximize the return on your membership. We'll also review how to get involved as well as upcoming opportunities. For more info, please visit www.hewittchamber.com/join.
JourneyPalette Pitch Deck Early Stage StartupWinroseMuthee1
Discover JourneyPalette, the pioneering travel platform that is transforming the way conscious travelers explore Africa. This pitch deck unveils our innovative solution to the fragmented discovery and booking process, empowering local businesses and communities while promoting sustainable tourism practices and preserving cultural heritage.
McCue Marketing Communications is a NextGen communications firm in which media relations and digital communications go hand in hand. Our bi-coastal team of brand storytellers develop promotional strategies and messaging for “People, Places & Palate.” Our industry expertise includes:
- destinations, viticultural and agricultural regions
- wineries and culinary brands
- hotels and resorts
- the people / personalities behind these brands
Great places webinar presentation 12 17-09lauraebrown
Making the Most of Our Great Places- Best practices for community tourism development and business practices for businesses to capture tourism dollars. by Laura Brown and Bill Ryan, University of Wisconsin Extension
Learn all about the Greater Hewitt Chamber's mission as well as opportunities for networking, leadership and community visibility through sponsorships.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. Who We Are
Monroe County’s Official Tourism Promotion Agency
In business since 1932
Our mission is to AGGRESSIVELY sell and market Greater
Rochester as a preferred destination—for meetings,
conventions, business travel and leisure travel
Increase visitor spending to enhance the economy
Advocate for appropriate destination development
Increase awareness, appreciation, and support for the visitor
industry.
Budget Approximately $ 3 million+
3. Revenue comes from.
A portion of the Monroe County Hotel Tax
In-kind member and partner support/co-op programs
Membership dues
Matching grants funded by I Love NY
Consist of 18 full time staff and approximately 20 part time staff
4. • Approximately 1.7 Million
Visitors Each Year
• Economic Impact Nearly $1
billion
• State Taxes Generated:
$58 million +
• County Taxes Generated:
$64 million +
• Tourism accounts for
15,00 direct jobs in
Monroe County
5. Strategies:
Attract a wide range of visitors to
Rochester and Monroe County.
Provide existing Visitors with:
• Exceptional level of service
• Information
• Hospitality
• Resulting in:
• Future return visits
• Passing on appreciation of the
area’s hospitality and
attractions
6. Increase collaboration and investments among members and regional
partners - take a regional lead when appropriate.
VisitRochester is a membership organization with over 400 members in
the Greater Rochester and Finger Lakes Region representing….
Sleep
See & Do
Community
Eat & Drink
Shop
Services
7. Assist the community and region in its growth
as a highly appealing destination
by recommending and advocating for
development or change.
9. Meetings and Conventions
• The VisitRochester Meetings
and Convention team actively
seeks out new business and
leads by
• Attending trade shows
• Hosting potential meeting
planners
• Organizing and hosting
Familiarization Tours
• Identifying local contacts
of regional, state, and
national organizations
10. Meetings and Conventions
A Meeting/Conference Delegate/Exhibitor
spends approximately $275.00-$415.00 a day
• Monroe County has 7014 Hotel Rooms
• Conferences from 10-5,000 delegates
• They leave $$$ behind at
Hotels
Restaurants
Gas
Shopping
Attractions
11. Locals are the Key—Here’s How Locals Can Help
• What organizations are you
affiliated with - both
professionally and personally?
• Can you personally help us by
making connections with these
organizations?
• How can your organization
incentivize
employees/members/students to
actively work on bringing
organizations to Rochester?
12. Affinity Markets for Rochester
• Agricultural
• Cultural
• Deaf & Hard-of-Hearing
• Educational
• Engineering
• GLBT
• Government
• Hobby
• Medical
• NYS Markets (All)
• Optics, Imaging, Photography
• Religious
• Trade, Business, Commercial
13. Meetings and Conventions Impact
our Region by…
• Economic impact on our community
• Exposure of the community to those that would not
otherwise have come
14. Examples of Local Collaborations
Rochester Institute of Technology
•
National Council of University Research (280 room nights)
•
American Ceramic Society (250 room nights)
•
National Collegiate EMS Foundation (400 room nights
Greater Rochester Enterprise
•
Wegmans
State Science and Technology Institute (400 rooms)
•
Fuel Cell Conference (248 rooms)
•
American Cheese Society (800 room nights)
•
Food Marketing Institute (600+ room nights)
University of Rochester
•
American Urological Association (580 room nights
•
Pediatric Nursing Conference (25 room nights)
•
Batten Disease Support and Research Association (415 room
nights)
•
Neural Ceroid Lipofuinoses (450 room nights)
•
Esophageal Surgery Conference (65room nights)
•
Association of Computational Linguistics (700 room nights)
•
Optical Society of America (2,935 room nights)
15. Help Us Help the Community
• Visit Rochester's
Experienced Sales Team
will take over once
introductions have been
made
• Our Convention Services
Team will assist organizers
make sure everything goes
smoothly
16.
17. Marketing to Leisure Travelers
A Welcome Surprise
Canada a target market
• Just 90 minutes across the border
• The exchange rate is favorable to them
• We are an affordable destination
• Family-friendly
This co-op program with regional
partners consists of…
• A Welcome Surprise printed piece
in the Toronto Sun
• Cross-Border ShowcaseVisitRochester produced radio
show in Ontario
• Online and social media
components
18. Marketing to New York City
Influencers
Presence: Making Rochester
NYC Connections
A NY/NY market development program
in partnership with Delta Airlines
VisitRochester present at NYC events
•
NYC Chamber of Commerce events
•
Crain’s Business Review Breakfasts
•
New York Society of Association Executives
Next Steps
•
Presence in NYC at 8-10 events
•
Engage with individuals
•
Cultivate informed relationships
•
Maintain continuity of contact
•
Host selected individuals
•
Foster a growing knowledge for NYC/Rochester network
•
Ask for support from allies
End Game
•
A group of NYC based allies who will willingly assist VisitRochester in pursuit of business
and opportunities
19. Marketing to Those Visitors Who
are Already Here
VisitRochester Again!
• Business visitors
• Convention/meeting attendees
• Leisure visitors
• Parents of college students (either
looking at schools or visiting their
children).
20. Niche Market Cards
VisitRochester has identified 10 key markets for our region.
Flowers
Hike, Bike &
Paddle
Wine & Culinary
Golf
Photography &
Film
Dance &
Theatre
Travel with Kids
Destination Shopping
Music
Women’s
Heritage
& Rights
21. Student & Parent Market
ROC 101 Cheat Sheet
And other college
collaborations
• Actively working with
colleges & universities to
acquaint students with all
Rochester has to offer
• Provide ROC 101 sheets to
local colleges –personalized
for each college or
university
• Explore ways to bring high
school students here on
tours/experiences
Printable PDF’s available to
schools on request.
22. Families with Kids Market
Family Funtastic
• Rochester is a family-friendly
destination
• VisitRochester works closely
with attractions and
businesses that cater to this
market
• Our hotels offer many
packages that are attractive
to families—including some
that offer free pizza & soda
with an over-night visit
23. Golf Consumer Markets
Golf is Great in Rochester and the Finger Lakes
• There are over 40 semi-private
and public courses within a
short drive of Rochester
• In 2013 Rochester will host
both the PGA and LPGA
Championships
• Rochester is the only city to
have hosted both in the same
year
• Recently, VisitRochester
partnered with the PGA for two
receptions in Toronto
• VisitRochester will use this
opportunity to show-off the
area to potential meeting
planners, event site selectors,
and travel media.
24. New Visitor’s Guide—Explore Greater Rochester
VisitRochester/Rochester
Business Journal
partnership to make
Explore Greater Rochester
the official visitors’ guide
for the region
25. Wegmans Finger Lakes Guide
• VisitRochester/Wegmans partnership
• Inserted in May Menu magazine
• Includes Rochester/Finger Lakes spread and contest
27. THANK YOU!
Visit us at
Or follow us
On Facebook: facebook.com/VisitRochester
On Twitter: twitter.com/VisitRochester
On YouTube: youtube.com/VisitRochester