1. Kim Payne 905.941.0836
80 Devon Rd, St. Catharines, ON. L2N 1X6.
kim_payne_@hotmail.com
• Highly competent professional with an extensive record in the public and private sectors across
a broad spectrum of tourism, business and community development initiatives including
strategy/planning, marketing, market research, analysis, and other support contexts.
• Strong analytical skill set with a flair for developing innovative and creative solutions.
• Excellent verbal, written and general communication skills, including written reports, public
speaking, community consultation, presentations and social media channels.
• High level of proficiency in a variety of skills and applications encompassing office administration
systems, desktop publishing, graphic design and project management.
• Outcome and client oriented.
EMPLOYMENT SUMMARY
2004-2014: Tourism Development Officer – Economic Development and Tourism Services, City of St.
Catharines.
Wide range of responsibilities and initiatives including – preparation of City's tourism strategy position;
business development and attraction; market research and analysis; industry/client support; community
and industry consultation; sport and special event funding program development and administration;
represent City's interests on a variety of committees and forums; preparation of reports to Council and
stakeholders on tourism related and other departmental initiatives.
Key Accomplishments:
• St.Catharines Destination Marketing Fee generated approximately $350k per year in additional
destination marketing impacts for the City from 2006 to 2014.
• Sport Tourism Grant support to sports events that generated overnight stays in the City. From
September 2008 to January 2014 documented $13M economic impact (using STEAM)
• Managed initial study into feasibility and concept for new spectator facility (Meridian Center)
that informed Spectator Facility Taskforce. Indicated costs and impacts of that study appear to
be closely in line with performance of project to date.
• Prepared St. Catharines Tourism Strategy - Majority of recommendations have been realized.
• Extensive and long term involvement in a variety of cultural development initiatives and
programs in St. Catharines. Including active role in city Culture Committee since 2005; St.
Catharines Festivals and Events Policy and Grant supported local events linked to marketing and
potential for economic impacts; (Marylin I Walker) Performing Arts Center Taskforce; Culture in
Niagara website working group. Firmly believe the growth of the cultural/creative sector is a
key to the future prosperity and sustainability of St. Catharines as an attractor and generator of
new businesses and investment.
Others:
• Several sport tourism bids, e.g. recent success included 2016 IIHF Women's U18 World
Championships, 2015 National Wakeboard Championships (won bid, though venue later proved
unsuitable)
1

2. • Tourism support, analysis and business development advice (various partners and stakeholders,
e.g Niagara Wine Festival, Niagara Segway Tours, sports associations, accommodation partners,
retail and other businesses)
• St. Catharines Tourism .mobi site development
• Seymour Hannah Entertainment Center Economic Assessment
• Niagara Premier Ranked Tourism Development Framework
• Various Graphics & Design tasks
• Miscellaneous – including business calls, inquiries and support, tourism economic modeling and
impact analysis, community funding support, business planning, Canadian Youth Business Fund
mentor/assessor; physician recruitment; Community Access Program. A full list is available on
request.
• Committees: St.Catharines Culture Committee, Port Dalhousie BIA municipal representative,
Tourism Partnership of Niagara Strategy & Development Committee, Niagara Sport Commission
Committees, Downtown Revitalization Committee, EDCO Marketing awards 2012/13, CSTA
judging panel.
2002-2004: Self Employed – St. Catharines/Niagara.
A mix of Freelance desktop publishing and graphic design (CARP Niagara, preparation of brochures and
advertising copy), general contracting and landscaping, home based catering.
1997-2001: Tourism Policy Officer/Destination Development Officer – Government of Queensland and
Tourism Queensland.
As policy officer provided whole of State tourism and policy advice; involved in relocation of Planning,
Policy and Development from (then) Dept. of Tourism Small Business and Tourism to Tourism
Queensland; inter agency and industry consultation, Ministerial and Government obligations and advice.
As Destination Developer for City of Brisbane, Southern and Western Downs provided support to
Destinations and municipalities within those Destinations regarding various attraction development
projects.
Destination Developer: Strategic tourism planning and development coordinator for destinations of
Brisbane, South East Queensland Country and the Western Downs.
Participated in regional planning initiatives, market research programs, assessing and reviewing
proposals for tourism development, provided tourism development advice and research data, inter-
agency and stakeholder liaison, prepared community funding applications, participated in industry
development workshops and presentations, provided Ministerial and Departmental advice,
prepared and distributed industry advice and newsletters, etc.
• Attractions development: Big Rig Living History of Oil and Gas Exploration, Jondaryan
Woolshed (Heritage Project); Mt Isa Underground Mining Museum.
• Strategy: Redlands Tourism, Policy and Charter, Sandstone Wilderness Area Project;
Moreton Bay Marine Tourism Study; Manly Boat Harbor/Marina; Ipswich Railway
Workshops; Lockyer Valley Interpretive Centre; Boggo Road Gaol; Whole of State
Destination Development Project (similar to recent Ontario's attempts to develop
RTOs); Toowoomba & Golden West and Southern Downs Regional Tourism Framework;
Tourism Priority Roads Study.
• Industry Resources: Tourism Industry Resource Kit; Tourism Assessment Model,
prepared tourism data reports for stakeholders.
2

3. Tourism Policy Officer: Prepared and participated in whole of State tourism planning and policy
initiatives:
• Tourism Road Signage Policy; Directional Road Signage Policy; Queensland Food Hygiene
Act Review and Liquor Licensing Review (re B&Bs), Roadside Amenities Policy and
Guidelines; Driver Authorization and Operator Accreditation Review (tour bus/guide
certification); Shark Warning Signs (Policy); Visitor Information Centre Policy and
Framework.
• Miscellaneous. Participated in wide range of policy advice to tourism industry including
review of DLGP & LGA policies and documents for tourism interests, review of DMR
activities (including investment planning, e.g. Roads Implementation Plan), advice to
Minister and Department, seat on National Advisory Committee re development of
consistent road directional symbols and signs, member of Recreational Fishing Industry
Coalition (DPI initiative).
1995-1997: Planning Assistant – ERM Mitchel McCotter (now ERM) Environmental and Urban Planning
Consultancy
Junior in firm, though participated in a wide variety of projects providing research, stakeholder liaison
and community consultation support. Prior to leaving was generating my own portfolio of
clients/projects for the firm.
Key Projects included:
• Queensland Ecotourism Strategy (Draft); Cape Tribulation Visitor Facilities and Daintree River
Ferry Crossing Concept Development; Cultural Heritage Manual (Dept. Main Roads); Buoy
Moorings Regulatory Review; Brisbane Inner Northern Suburbs Transport Study; Mango Hill
Residential Community Master plan; Brisbane River Noise Management and Jurisdictional Policy
Paper; Rockhampton City and Fitzroy Shire Flood Management Policy.
• Miscellaneous: Involved in a range of community consultation projects and planning studies
relating to DMR roads infrastructure and planning, and private sector investment opportunities
and assessment. National service station site selection (various sites).
MEMBERSHIPS
• Economic Development Council Ontario
• Canadian Sport Tourism Association
ACADEMIC
• B.Bus (Tourism) Southern Cross University, NSW, Aust.
• B.A (Sociology - Incomplete), Maquarie University, NSW, Aust.
COMPUTER SKILLS
• MS Office – Word, Excel, Access, MS Project, Adobe Suite CSxx - InDesign, Photoshop,
Illustrator, Dreamweaver; various social media channels
ADDITIONAL QUALIFICATIONS AND CERTIFICATIONS
• Sport Tourism Economic Impact Assessment (Canadian Sport Tourism Alliance) 2009, 2013
• CPR & First Aid 2012
• WHIMIS 2011
• Photoshop, InDesign and Illustrator workshops 2009, 2010
References are available upon request.
3