This candidate has 14 years of experience as a General Manager providing strategic leadership and driving improvements in challenging situations. They are a dynamic, results-oriented leader with expertise in areas such as strategy, marketing, finance, budgeting, cost analysis, human resources, and business development. Currently, they are the Shareholder and General Manager of Horof Group, where they provide services such as economic feasibility studies, marketing research, technical support, contract negotiations, project management, financial consultation, and financing solutions for tourism and hotel sector clients.

1. General Manager
14 years successful experience providing fiscal, strategic and operations leadership
in uniquely challenging situations.
Dynamic, results-oriented leader with a strong track record of performance in
turnaround and high-paced organizations. Utilize keen analysis and insights and team
approach to drive organizational improvements and implementation of best practices.
Superior interpersonal skills, capable of resolving multiple and complex (sales, human
resources, legal, financial, operational) issues and motivating staff to peak
performance. Additional areas of expertise include:
 Strategy, Vision & Mission
Planning
 Billing, Collections & Cash
Management
 Marketing Research
 Profitability & Cost Analysis
 Programs, Services & Products
 Contract Negotiations & Strategic
Alliances
 Finance, Budgeting & Cost
Management
 Public Relations
 Policy & Procedure Development
 Government Regulations &
Relations
 Human Resources Management
 Team Building & Performance
Improvement
PROFESSIONAL EXPERIENCE
Shareholder & General Manager at Horof Group 2004 - Present
Horof Group for Tourist and Entertainment projects was established in 2004 in order to
provide tourism and hotel sector with a new ideology through organizing the relationship
between the owning companies of the projects and the management, providing specialized
reports through which the managements of the companies can obtain all data and indicators
that will help in taking sound discussions.
 Providing Economic Feasibility Studies to the Projects including the criteria
Analysis, Project contains, Marketing Segmentation Analysis, SWOT
Analysis, Financial Analysis and evaluation Models, HR Analysis and
Sensitivity Analysis
 Providing Marketing Research
 Building up on the feasibility study after the acceptance owner's Acceptance to
resume the second part represented in Technical Support Services
 Attracting International Management companies to manage the project after
negotiating the offered proposals to get the best

2.  Managing the contract finalization through approving the technical and
Financial parts
 Managing the pre-opening phase for the new projects for all aspects
 Managing the delivery and receiving phase to the Management company
 Monitoring and assessing the operation then report the results to the owner
 Providing Assets Control System including the coding system and manpower
works (Full Solution)
 Providing Taxation Consultation including the recommendations to reach the
best practice for the Tax Plan
 Providing Financial Consultation including Budgeting, Investments
evaluation, Policies & Procedures.
 Providing Financing Solutions including determining the best facility structure
for the projects, negotiations with Banks & Leasing Companies
Sample of the Customer List:
 City Stars Complex Hotels (Intercontinental Hotel - Holiday In - Stay Bridge)
 Fairmont Nile City Hotel
 Radisson SAS Alex West
 Marriott TABA Hotel
 Savoy Sharm El Sheikh Hotel
 Royal Grand Azure Hotel Sharm
 Movenpick Ain Sokhona
 Island, Garden and View Hotels Sharm
 Tropicana Hotels Group
 South Valley Cement Factory
 National Bank Of Egypt (NBE)
 Aga Khan Foundation Egypt ( Al Azhar Park)