Shia Yew Peck is a CFO with over 25 years of experience in retail, trading, and financial services. He has a proven track record of leading digital transformations through analytics, process improvements, risk management, and new digital business models. He is currently the General Manager of Data Department and Fintech Business at HNA Capital, where he set up a fintech platform and data infrastructure. Prior to this, he spent 17 years as Director and other senior roles at Robinsons & Company, where he provided strategic leadership and oversaw finance, operations, IT, and other functions.

1. Shia Yew Peck
Singapore: +65 9732 5001, Beijing: +86 185 1148 3803, Email: yewpeck@gmail.com
CFO with strong leadership in Digital Transformation
Accomplished C-suite executive with more than 25 years of experience and
track record in strategic and tactical leadership in the Retail, Trading and
Financial Services industry. A visionary in Digital Transformation with
proven results in providing accurate financial and operational insights and
improving the overall performance of an organization through advance
analytics, process improvement, effective risk management, data-driven
customer engagement and new digital business models.
Professional Experience and Achievements
Corporate Governance & Risk Management
 Provided stable and versatile support to various Shareholders/Board of Directors with different
Boardroom cultures, Governance requirements and Growth agenda
 Developed Risk Management framework of Strategic and Operational Risks and formalised the
Corporate Governance policies and procedures for the Robinsons Group
Finance & Accounting
 Successfully completed the re-financing of a $175 million Structured Loan with four Banks in 2011
 Developed Financial models for Lower Selling Price initiatives for margin support negotiation with
principal resulting in win-win proposition for all parties – customers, principal and retailer
 Orchestrated changes in Financial Closing process that enable closing to be shortened by 5 to 7 working
days
Merger & Acquisition
 Participated in M&A activities involving Robinsons aborted Divestment exercise in 2004, Lippo
acquisition of 30% stake of Robinsons in 2006 and subsequent Al Futtaim voluntary offer of 100% stake
of Robinsons in 2008
 Co-led in the Transaction team and provided leadership to develop the valuation model in the successful
acquisition of a controlling stake of a $1 billion turnover Retail company in 2011/2012

2. Shia Yew Peck
Professional Experience and Achievements (Cont’d)
E-Commerce
 Secured $1 million funding from Spring Singapore and Infocomm Development Authority of Singapore
for a B2B project and successfully completed the project achieving all the productivity objectives set
 Successfully set up a B2C Internet Financing Platform as well as formulating strategic direction in
creating disruptive business models in the Fintech industry.
Big Data and Analytics
 Raised the bar in operational efficiency and financial acumen through effective use of financial and
operation data using BI and Data Discovery tools such as Qlikview, Tableau and Prophix.
 Transformed customer engagement through the adoption of sophisticated data mining tool and best
practice methodology
 Significantly enhanced the value of Customers data through the implementation of a Hadoop Big Data
Platform to facilitate customer segmentation, cross selling, target marketing and profiling of customers’
preferences and risk.
Real Estate
 Negotiated and successfully completed the leasing of two key Robinsons Department Store sites at
Orchard Road (180,000 square feet) and Jurong East (90,000 square feet) with secured lease tenor of 10
to 15 years
Supply Chain
 Improved the efficiency of the logistics operation through outsourcing and implemented a well-defined
KPIs to facilitate further improvement of the logistics operation of the Group

3. Shia Yew Peck
Working Experience
HNA Capital (Beijing) – From May 2014
General Manager – Data Department and Fintech Business
 Set up a Fintech Financing and Investment Platform providing the following services
- Peer to Peer Corporate Lending and Investment
- Short Term Investment products
- Micro Loans
- Credit Rating services
 Developed a holistic Fintech Information and Technological infrastructure framework
- Service Oriented Architecture and Enterprise Service Bus
- E-commerce and Mobile commerce Platform
- Application Programming Interface (API) Ecosystem
- Big Data solution platform
- Payment solution
- Customer Data Platform
 Maximizing Big Data Technologies and Applications through Hadoop Big Data Platform providing
the following services:
- Customer Profiling and Tag Management
- Customer Life Cycle Management
- Unstructured Data Sentiment Analysis
- Risk management
- Insurance Policies renewal and claims Predictive Modelling
- Web Analytics and Behavioural Analysis
- Data Discovery and Visualization
 Performed due diligence on Fintech Acquisition targets from:
- Unicorns (Billion-Dollar Start-Ups)
- Top 100 FinTech Companies

4. Shia Yew Peck
Working Experience (Cont’d)
Robinson & Company (Singapore) Pte Ltd – From Mar 1997 to May 2014(17years)
Director (From March 2010 to May 2014)
Company Secretary (From March 2005 to March 2010)
General Manager – Finance & Admin (From 1st
June 2003 to May 2014)
Assistant GM – Finance & Admin (1st
July 1999 – 31st
May 2003)
Group Financial Controller (1st
March 1997 – 30th
June 1999)
 Perform strategic planning and review of the Groups’ retail operation and expansion strategies
 Attend to all Company Secretariat matters including ensuring compliance with the Companies Acts,
Listing Manual, Code of Corporate Governance and all relevant Statures
 Held dialogue sessions with Financial Analysts, Institutional Investors and Fund Managers to discuss
company strategies and directions
 Oversee all Financial functions of the Group Retail and Investment operations which includes:
- Providing business support in financial analysis of business performance
- Appraising capital expenditures through the use of robust financial models
- Maintaining a sound internal control and risk management systems
- Maintaining an effective Financial, Management and Budgetary reporting systems
- Liaising with Investment Consultant to review the performance of the investment portfolio
 Formulate policies and procedures and oversee all Treasury functions for the following areas:
- Ensuring compliance with any covenants related to outstanding debt; proactively identify
covenant compliance (ratios) issues through regular business performance forecast.
- Developing and implementing strategies and tactics to manage currency risk exposures which
includes transaction hedging and balance sheet hedging
- Optimizing cash and working capital management through innovative banking products
- Ensuring compliance with Tax Laws with accurate computation and payment of all taxes
- Managing company’s global risk insurance program
 Oversee the I.T. operations which includes
- Introducing new I.T. initiatives enhance productivity and to maximise the value of data and
information for various stakeholders
- Providing a stable and secured I.T. environment for smooth running of the retail operations
 Responsible for all Logistics matters including Shipping, Warehousing and Inbound transportation
 Oversee all leasing matters and negotiate new and renewal rental terms with landlords
 Responsible for management of the Robinsons Card’s operation and matters relating to loyalty systems

5. Shia Yew Peck
Working Experience (Cont’d)
Inchcape Healthcare – Mar 1994 to Feb 1997 (3 years)
Finance & Admin Manager
 Oversee all Financial functions of the Healthcare Division
 Responsible to maintain effective control over the management of working capital which includes
stock, debtor and creditor control
 Develop the yearly budget and re-submit quarterly forecast to Head Office
 Oversee the warehousing and logistic operations
 Implemented a Decision Support System for greater effectiveness in analysing data
Canon Singapore Pte Ltd – Feb 1992 to Feb 1994 (2 years)
Accountant
 Oversee all Financial functions to ensure timely closing of monthly accounts
 Assist the Accounting Manager in the consolidation and submission of reporting package to Head
Office
 Implemented the Easy Assets software system (Fixed Assets Package)
 Implemented a computerised Accounting System running on the AS/400 platform
Ernst & Young – June 1989 to Jan 1992 (2½ years)
Audit Senior
 Audited Banks, Manufacturing and Trading companies
 Developed an Internal Audit Plan for a Group Company
 Prepared proposal for prospective clients
 Handled other special assignments
Academic and Professional Qualification
Degree of Bachelor of Accountancy (Second Class Honours) in 1989
Member of Institute of Certified Public Accountants of Singapore
Attended Insead Asian International Executive Program