V3 is a real estate company with strong capabilities focused on asset portfolio management, construction, and real estate development.

1. Building, Advising, and Investing in Real Estate

2. Advisory services
Location analysis and acquisition
support
• Requirements analysis
• Workflow assessment
• Workplace design
Workplace strategy
Governance, process and
delivery
Leasing and construction
Operations and maintenance
Green buildings and
sustainability
Technology and innovation
• Communications
• Change management
• Feasibility studies
• Site selection
• Business process
outsourcing
• Procurement strategy
• Vendor assessments
• Business case analysis
• Organizational design
• Process engineering
• Service delivery analysis
• Strategic sourcing
• Risk and compliance
• Supply chain analysis
• Market analysis
• Tenant representation
• Lease abstracts
• Program design
• Project management
• Cost estimating
• Condition assessments
• Benchmarking
• Lifecycle costing
• Performance metrics
• Maintenance processes
• Capital renewal forecasts
• Energy management
• Carbon footprint
• Cradle-to-cradle
• LEED certification
• Monitor and evaluate
• Renewables
• Integrated Work
Management Systems
(IWMS)
• Smart buildings
• ICT integration

3. Development and
Investment
• Investment Due Diligence: When clients are looking to place
money, our team helps to find and validate opportunities. Our
market discovery process highlights risks, legal challenges, and
market pricing issues. Our detailed reports cover local business
climates and regulatory environments that help investors to
avoid pitfalls and be successful from day one.
• Asset Monetization: Many of our public sector clients have a
need to monetize assets such as land or infrastructure. Our
team evaluates physical asset portfolios and implements
investment and divestiture strategies that bring in higher
returns while creating jobs and increasing future revenues.
• Capital Sourcing: We assist clients in understanding valuation
for their projects and in constructing of an appropriate capital
stack. Our team builds investor syndicates to finance projects.
• Smartcity planning: We understand the complexities of
developing the new urban environment. From area-wide
information and communication technology integration to
building-level automation, we know how to help you create
places that increase global competitive advantage and build
social contracts that work.
• Branding, marketing and promotion: Generating excitement
and interest is a key value driver for any development. We
leverage the latest tools and methods to create awareness and
engage stakeholders.
• Financial advisory: Sourcing capital requires a detailed
understanding and visual articulation of returns. Our financial
modeling team will translate actions into dollars and help you
secure funding for your projects.

4. Feasibility
Our client needed to invest in
upgrades for their corporate
campus. We created a risk
assessment and economic
impact analysis; building
business cases around
alternatives and drafting a
feasibility study to assess
timing and criticality of
transactions.
Investment
A private equity group was
looking to invest in the MENA
region. We developed profiles
that helped our clients target
high-value real estate
investments by leveraging in-
depth knowledge of business
regulations, legal and tax
issues, and financial investment
criteria
Valuation
Valuing a building is somewhat
of an art. Valuing thousands of
buildings requires a more
scientific approach. By
developing an six sigma
valuation method, we helped
provide current valuations for
more than 80% of portfolio
assets without deploying
resources to the field.
Qualification Summaries
Workplace Strategy
How can you reduce costs and
improve productivity? We to
designed a new flexible
workplace aligned with the
client’s business model; while
reducing the footprint and
integrating new technologies.
Through change management,
we facilitated adoption by
users and stakeholders.
Corporate Relocation
When our client’s 715,000
square foot headquarters lease
was expiring, we formulated a
location strategy for Class “A”
office space, gathered key
requirements, built a site
evaluation model, a financial
model, and conducted an
alternatives analysis for the
business case justification.
Development
Large scale development takes
the right players providing
input at critical junctures
throughout the process. We
have provided planning,
negotiation and management
support; and acted in interim
executive capacities for
development districts and
zones in the U.S. and abroad.
Business Intelligence
Big data? How does 5,261
facilities with over two million
building systems and
components sound? Our team
analyzed reams of data;
estimating future risk of failure
against maintenance budgets
and making recommendations
that saved our client more than
$100 million over five years.
Construction
Experiencing growth and a shift
in strategy for global programs,
our client engaged us to help
plan and manage a capital
space expansion and new site
selection and construction
program with a total budget of
over $150 million and a five (5)
year implementation schedule.
Risk and Compliance
Untangling red tape can be
tricky. Our team developed a
comprehensive set of matrices
for laws, regulations and
policies; identifying critical gaps
in processes and procedures.
We mapped corrective actions
against functional departments
helping our client quickly
reduce critical liability.
Sustainability
Although most companies want
to be “green”, achieving this
goal can be elusive. We
leveraged a series of
simultaneous initiatives that
resulted in LEED certified
space, ESCO sourcing, and
training to promote awareness
and provide implementation
guidance for managers.

5. Real Estate Experience
Local Redevelopment
Authority, USA
In-house development services
for a 162 acre mix-use
development. Performed
market analyses, oversaw
master planning, created and
maintained pro formas for the
$800M project. Worked with
civic leadership to facilitate
policy, legislative, and
regulatory actions.
Development
Corporation, MENA
Special Economic Zone
development for a Public
Private Partnership. Our team
handled risk management and
financial underwriting to
interface with underwriters
and investors. We also played
an important role in strategic
planning for the development
program.
Corporate
Headquarters, USA
Headquarters acquisition and
development to house 3,000
employees. Performed
financial feasibility analyses
and selected the future site.
Oversaw design and
construction. Managed
financials and risk. The new
Class A office building was
occupied in 2012.
Regional Development
Authority, MENA
Development services for a
publicly-owned resort
development area. Established
pricing structures and
evaluated investor proposals.
Formulated a hold-sell-lease
strategy for the regional
investment and development
authority.
Real Estate Private
Equity Group, MENA
Investment due diligence for a
private equity fund. Evaluated
ease of doing business,
regulatory and legal
requirements/constraints,
investment yields, as well as
economic overviews and
forecasts. Selected investment
candidates with maximum
return potential.
Financial Analysis   
Master Planning  
Due Diligence   
Valuation  
Risk Analysis   
Market Analysis    
Sustainability   
Demand Analysis   
Outreach    
Source Selection   

6. Intl Finance Org
V3 joined the executive project
team to provide subject matter
expertise and implementation
support for a corporate
headquarters relocation. Our
team developed and
implemented the
communications strategy,
developed requirements, and
provided technical advice and
review during site selection.
Asset Management Experience
Intl Development Entity
Our team provides expertise
and capabilities to support a
global asset management
program. We also provide
advisory services to develop
and implement a long-term
headquarters facilities strategy
that includes phased
renovations and leasing
acquisitions for 780k square
feet of space.
Science and Technology
Our client was planning future
investment allocations across
the North American real estate
portfolio. Our team analyzed
major holdings and developed
a portfolio strategy that
maximized Return on Assets for
over $500 million in capital
investments and supported
long-term strategic goals.
Government Agency
We provided post-merger
support to institutionalize
standard polices, procedures
and processes; enable
enterprise asset management
technologies; and centralize
the acquisition assessment
mechanism for real estate
holdings. Our team also
conducted an analysis for
portfolio-wide consolidations.
Law Enforcement
When recessionary budget cuts
became the “new normal”, the
client needed a comprehensive
approach to enterprise cost
reduction. Our team analyzed
the national real estate
holdings in an operational
context and was able to
identify actions that would trim
nearly $150 million in costs
over a three (3) year period.
Workplace Design   
Corporate Relocation   
Leasing Acquisition  
Portfolio Analysis   
Cost Optimization   
Process Improvement  
Energy Management  
Technology Systems  
Capital Projects    
Change Management   

7. Our company
V3 began as a concept to allow and enable creativity, reliability and quality in
business and investments. Our focus is real estate and our goal is to improve the
way that businesses, governments and individuals design, invest and manage
the built environment in a world that is more dynamic than ever before.
Our development division, V3.build, works with industry partners to acquire and
develop properties, and manage asset portfolios. We also advise owners and
investors of real estate that are going through the acquisition process. We
provide asset management and professional services through our trained and
certified portfolio managers.
V3.advise is our consulting and advisory services division that helps clients with
the complex issues that arise in real estate management. We help align portfolio
holdings to organizational strategy through data analysis and the redesign of
ineffective processes. In addition, we assist in implementation through the
development of better governance tools and the codification of policy with
training and toolsets that help personnel better implement strategy. From
organizing a sustainable asset management program to designing a technology
strategy, our team provides industry leading support to meet our clients' needs.
 Entrepreneurial engagement for a partner that is responsive and innovative
in fast-paced start-up environments.
 “Plug-and-play” capabilities that complement operational processes.
 Deep experience in real estate projects, portfolio management and zone
development and management.
 A strong network of delivery partners to enhance value.
The Value Proposition
Rob Coulson founded V3 to craft concepts,
implement visions, and create long-term value for
clients, citizens and stakeholders. Rob’s experience
spans both the buy and sell side of real estate across
a wide variety of products including corporate
campuses, special economic zones, mixed-use
communities, military bases, and secure compounds.
In V3, Rob has built a team of international real
estate experts, dedicated professionals and business
partners. Strategic alliances with top-tier firms and
niche providers ensure that our projects are
successfully delivered regardless of size or
complexity. Mr. Coulson is an enthusiastic supporter
of lifelong learning. He has earned multiple degrees in Economics and Finance, is
active in the field of sustainability as a LEED Accredited Professional, earned a
Master of Corporate Real Estate designation, and has completed a series of
courses and executive education certificates from Harvard and Yale.
R.W. Coulson
Founder and Principal