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Gender Story 6
Şeyma Nur GÖK
Seda ASİL
Sinem Elif ASAR
Ezgi UZUNBACAK
Muhammet Şamil YILMAZ
Hilal Derya KILIÇ
Toy Story 3’s Effect on Children’s
Development of Gender Role
Outline
Study Rationale
Introduction of Toy Story 3
Top 8 Gender Stereotype in Toy Story 3
Introduction of the Brochure
● In order to analyze gender representations in Toy Story 3, firstly we have to
understand what gender is. According to Oxford dictionary: “Gender (noun) :
The state of being male or female (typically used with reference to social and
cultural differences rather than biological ones)
● Gender stereotype is the overgeneralizations about the features and the
characteristics of the whole group of one gender. Therefore, the individuals feel
that they have to act according to the rules even if they are abusive and
misleading. That is why gender-stereotyping is wrong.
● Children could learn the gender-stereotyping from everyone and everything
around them like their parents, siblings, relatives, books, movies, commercials
etc.
● Unfortunately, children meet the media on their early years and so they expose the
gender-stereotyping via media tools mostly during their life
● It affects their developmental areas like socio-emotional development, language
development and cognitive development. For instance, gender stereotyping decrease
children’s self-esteem and self-confidence or it may lead to children gain wrong
vocabulary items like ‘throwing like a girl’ or children may have trouble with de-
construction such as ‘sense of beauty’
● Children see these kinds of examples via different kinds of media tools again and
again, so these patterns could be imbedded in their subconscious.
● We examined the effects of different media tools in terms of gender-
stereotyping like story books, magazines, ads, movies, cartoons. We
collected many data about them but we decided to one animation movie
‘Toy Story 3’ because this movie includes common characters which most
of children know well like Barbie and Ken. Also, although most of the
parents think that these characters are so innocent and harmless for their
children, we have different examples of gender-stereotyping in the movie.
For example, Wilson claims that "Toy Story 3" is full of negative
female stereotypes that can give the wrong impression about gender
roles. She writes that the mother in the movie is depicted as
"nagging," while Barbie is shown as "over emotional" and "hyper-
feminine." Her packaged partner in crime, Ken, is painted as a
"closeted gay fashionista" who is constantly teased.
Introduction of Toy Story 3
● Pixar Animation Studios
● Serial Movie
● The Main Characters of the Movie
● The progress of the movie
● Top 8 Gender Stereotypes in Toy Story 3
REFERENCE LIST
● Bender, K., TMV, T. &., & Reserved, I. |. (2010). Retrieved August 08, 2016, from
http://edition.cnn.com/2010/SHOWBIZ/Movies/06/28/toy.story.three.sexism.stere
● Oxford dictionary 2016 edition
● Smith S.L.,Choueiti M., Prescott A., & Pieper K.(2012). Equity or Eye Candy: Exploring the
Nature of Sex-Roles in Children’s Television Programming
● Retrieved from August 07, 2016, from http://study.com/academy/lesson/gender-stereotypes-
definition-examples-quiz.html
● Berman N. & White A. (2013). Refusing the stereotype Decoding negative gender imagery
through a school-based digital media literacy program, Youth Studies Australia, 32(4).

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Gender Stereotypes

  • 1. Gender Story 6 Şeyma Nur GÖK Seda ASİL Sinem Elif ASAR Ezgi UZUNBACAK Muhammet Şamil YILMAZ Hilal Derya KILIÇ
  • 2. Toy Story 3’s Effect on Children’s Development of Gender Role
  • 3. Outline Study Rationale Introduction of Toy Story 3 Top 8 Gender Stereotype in Toy Story 3 Introduction of the Brochure
  • 4. ● In order to analyze gender representations in Toy Story 3, firstly we have to understand what gender is. According to Oxford dictionary: “Gender (noun) : The state of being male or female (typically used with reference to social and cultural differences rather than biological ones) ● Gender stereotype is the overgeneralizations about the features and the characteristics of the whole group of one gender. Therefore, the individuals feel that they have to act according to the rules even if they are abusive and misleading. That is why gender-stereotyping is wrong. ● Children could learn the gender-stereotyping from everyone and everything around them like their parents, siblings, relatives, books, movies, commercials etc.
  • 5. ● Unfortunately, children meet the media on their early years and so they expose the gender-stereotyping via media tools mostly during their life ● It affects their developmental areas like socio-emotional development, language development and cognitive development. For instance, gender stereotyping decrease children’s self-esteem and self-confidence or it may lead to children gain wrong vocabulary items like ‘throwing like a girl’ or children may have trouble with de- construction such as ‘sense of beauty’ ● Children see these kinds of examples via different kinds of media tools again and again, so these patterns could be imbedded in their subconscious.
  • 6. ● We examined the effects of different media tools in terms of gender- stereotyping like story books, magazines, ads, movies, cartoons. We collected many data about them but we decided to one animation movie ‘Toy Story 3’ because this movie includes common characters which most of children know well like Barbie and Ken. Also, although most of the parents think that these characters are so innocent and harmless for their children, we have different examples of gender-stereotyping in the movie.
  • 7. For example, Wilson claims that "Toy Story 3" is full of negative female stereotypes that can give the wrong impression about gender roles. She writes that the mother in the movie is depicted as "nagging," while Barbie is shown as "over emotional" and "hyper- feminine." Her packaged partner in crime, Ken, is painted as a "closeted gay fashionista" who is constantly teased.
  • 8. Introduction of Toy Story 3 ● Pixar Animation Studios
  • 10. ● The Main Characters of the Movie
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. ● The progress of the movie
  • 18. ● Top 8 Gender Stereotypes in Toy Story 3
  • 19.
  • 20.
  • 21.
  • 22. REFERENCE LIST ● Bender, K., TMV, T. &., & Reserved, I. |. (2010). Retrieved August 08, 2016, from http://edition.cnn.com/2010/SHOWBIZ/Movies/06/28/toy.story.three.sexism.stere ● Oxford dictionary 2016 edition ● Smith S.L.,Choueiti M., Prescott A., & Pieper K.(2012). Equity or Eye Candy: Exploring the Nature of Sex-Roles in Children’s Television Programming ● Retrieved from August 07, 2016, from http://study.com/academy/lesson/gender-stereotypes- definition-examples-quiz.html ● Berman N. & White A. (2013). Refusing the stereotype Decoding negative gender imagery through a school-based digital media literacy program, Youth Studies Australia, 32(4).

Editor's Notes

  1. The movies were created by Pixar Animation Studios.
  2. These are a serial movie and the first movie of the serial was in 1995 the second one was in 1999 and the third one we mentioned about today was in 2010.
  3. He is Andy. He has got the toys in the serial movie.
  4. He is Woody and he is a male kowboy.
  5. She is jessie and she is female cowboy.
  6. He is buzz. He is robotic male character. He is brave and strong. He is close friend of Woddy and he is falling love with jessie.
  7. These are MR. and MRS. Potato Head. They are married.They love each other.
  8. Barbie and Ken are taking part in toy story 3. They are falling love at the first sight.
  9. Like barbie and ken, Lotso and big baby are taking part in toy story 3. These are toys which live in the day care center and they think that their ex owner abandoned them. Because of this reason,in the movie, they behave other toys in bad ways.
  10. Andy decides to pick up his toys to attic because he does not play any more with them and he is going to start college. However the toys go to Sunnyside the day care center accidentally by thinking that Andy does not love them anymore. They think that being in the day care center is better than being in an attic. On the contrary, some confusions occur in Sunnyside and they come back Andy at the end of the movie. Andy give them a little girl and the girl starts to play with them.
  11. In the video you can see some cuts from the movie. With the help of them we will try to inform you about the dangers of this movie. 8)Mrs Potato hits the Cowboy with her bag instead of the nunchucks while holding both in her hands.This might be a stereotype which means if you are a woman you can’t use “manly” weapons. 7) There is another gender discrimination because the barbie is the most feminine character and only she cries. 6) Barbie is wearing one of Ken’s costumes as a disguise. She wears high heels under an astronaut costume. It might seem innocent at first sight, however the face expression of the bookworm implies that ‘this is the kind of thing you can expect from a girls toy’. 5)This event implies that muscular men have more chance in influencing women. As you can see in the Mr. Potato’s face. He is frustrated because he is skinny. 4)Barbie says “Authority should derive from the consent of the governed, not from the threat of force”. The problem here is not what Barbie says. Rather than that the problem is the face expressions of other toys after they hear these wise words from Barbie. The face expressions may imply that other toys are surprised and they couldn’t believe Barbie could speak like that. This can be an example of gender discrimination that means if you're Barbie or a blond woman it is unusual for you to be intelligent. 3)There is another sexist insult that is more dangerous when compared to others, because the action of Lotso involves not only verbal but physical violence against a woman. When Lotso pulls out the detachable mouth of Mrs. Potato; this doesn’t only imply that women talk too much or unnecessary , it might also imply that you don’t have to respect women. Because Lotso pulls her mouth out right after she says I deserve more respect. 2) There is another gender stereotype which means that if you are a girl, your handwriting is pretty and you are supposed to be tidy and clean. 1) There is a discrimination of girl-boy toys. Furthermore there is a sexist insult “What do you expect from a girls toy?” which can mean that it is a shame to be a girls toy.
  12. The cover of the our brochure. Repainted by our group members Derya in order to avoid gender stereotyping. The preparation process of brochure is lasting.