Presentation from September 27th webinar with Kenshoo CMO, Aaron Goldman; Kenshoo Enterprise and Local GM, Will Martin-Gill; Kenshoo Director of Client Education, Kate Stonich and featuring Tal Kedar of Sears Holdings Company and Jennifer Barrett of iProspect. Covers 2012 holiday best practices and some of our findings from 2011 to ensure you are getting the most out of campaigns this season.
This webinar, presented by David Pastore (Director of IT Sourcing at Source One) and Jim Cantell (Director of Channel Programs at Liaison Technologies), will outline key steps that your procurement and IT departments can use right now to improve communications and increase internal value.
Creating motivating and personalized incentive plans | webinarAnaplan
Sales compensation plans are traditionally designed around sales roles, and they assume every individual has the same motivations—which psychologists would disagree with. One of the great visions for sales compensation is to provide a level of personalization to sales comp plans to maximize the motivation of individual sales representatives.
As a result, more and more companies are tailoring their incentive plans to increase motivation in their sales reps and encourage desired sales behaviors. Join Steve Marley, co-author of The Future of Sales Compensation, in this webinar as he discusses how companies are enabling personalized incentives to benefit both the individual and the company.
This webinar, presented by David Pastore (Director of IT Sourcing at Source One) and Jim Cantell (Director of Channel Programs at Liaison Technologies), will outline key steps that your procurement and IT departments can use right now to improve communications and increase internal value.
Creating motivating and personalized incentive plans | webinarAnaplan
Sales compensation plans are traditionally designed around sales roles, and they assume every individual has the same motivations—which psychologists would disagree with. One of the great visions for sales compensation is to provide a level of personalization to sales comp plans to maximize the motivation of individual sales representatives.
As a result, more and more companies are tailoring their incentive plans to increase motivation in their sales reps and encourage desired sales behaviors. Join Steve Marley, co-author of The Future of Sales Compensation, in this webinar as he discusses how companies are enabling personalized incentives to benefit both the individual and the company.
Sales Enablement Tools Webcast: Make sales more effective with Alinean value-...Alinean, Inc.
Empower your Sales Team to fight Frugalnomics.
- Engage higher, with economic-focused executives
- Elevate relationship from salesperson to trusted advisor
- Increase deal size / reduce discounting by 20%
- Accelerate sales cycles by 20-30%
- Double competitive wins
Sound impossible?
It's not with Alinean Sales Enablement Tools.
How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
Best Practices to Power Up PLAs - Kenshoo WebinarKenshoo
Presentation from the October 29th webinar, "Best Practices to Power Up PLAs." Kenshoo's Josh Dreller moderates a discussion between Kenshoo Senior Product Manager, Irina Bukatik, and Vice President at Elite SEM, Zach Morrison, around 8 best practices for Google Product Listing Ads.
PPC Rescue Workshop, OMS 2012, Santa Clara, CA Oct 24, 2012John Thyfault
This presentation will walk you through the top areas that you should look at when trying to revive a flagging campaign including: Quality Score analysis, Real Return on Ad Spend Calculations that don't hide behind gross numbers, Multi screen strategies that capture all of your users and understanding the ever shifting landscape of match types.
A Step by Step Approach to Actionable Website KPIsUnilytics
Learn How Well Designed KPI’s Immediately Inform How Your Website is Performing. This webinar presents a real world methodology to build relevant KPIs that provide direct feedback on the success of your website and organization.
5 Keys to More Profitable Employees Your Biggest Expense Should be Your Biggest Asset
Presented by Frank Coker, CMC, MBA
CEO
CoreConnex, Inc.
Producer of the
CorelyticsTM Financial Dashboard
Sales Enablement Tools Webcast: Make sales more effective with Alinean value-...Alinean, Inc.
Empower your Sales Team to fight Frugalnomics.
- Engage higher, with economic-focused executives
- Elevate relationship from salesperson to trusted advisor
- Increase deal size / reduce discounting by 20%
- Accelerate sales cycles by 20-30%
- Double competitive wins
Sound impossible?
It's not with Alinean Sales Enablement Tools.
How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
Best Practices to Power Up PLAs - Kenshoo WebinarKenshoo
Presentation from the October 29th webinar, "Best Practices to Power Up PLAs." Kenshoo's Josh Dreller moderates a discussion between Kenshoo Senior Product Manager, Irina Bukatik, and Vice President at Elite SEM, Zach Morrison, around 8 best practices for Google Product Listing Ads.
PPC Rescue Workshop, OMS 2012, Santa Clara, CA Oct 24, 2012John Thyfault
This presentation will walk you through the top areas that you should look at when trying to revive a flagging campaign including: Quality Score analysis, Real Return on Ad Spend Calculations that don't hide behind gross numbers, Multi screen strategies that capture all of your users and understanding the ever shifting landscape of match types.
A Step by Step Approach to Actionable Website KPIsUnilytics
Learn How Well Designed KPI’s Immediately Inform How Your Website is Performing. This webinar presents a real world methodology to build relevant KPIs that provide direct feedback on the success of your website and organization.
5 Keys to More Profitable Employees Your Biggest Expense Should be Your Biggest Asset
Presented by Frank Coker, CMC, MBA
CEO
CoreConnex, Inc.
Producer of the
CorelyticsTM Financial Dashboard
Case Study for Internet Retailer presented by Jeff Campbell (Resolution Media) and Mike Ryan (Lowe's). Covers Search Retargeting vendors, best practices, optimization methods, etc.
Achieve Digital Transformation Success with Value ManagementAnurag Goel
Excerpts from speaking engagement at Digital Marketing ROI Forum in Hong Kong. Key pointers on how adopting Value Management and developing a compelling business case is essential to drive Digital Transformation project success.
In CSO Insights’ latest 2013 sales performance optimization survey results, sales decision makers across industries shared their top objectives for the next 12 months. Watch replay for this live webcast featuring CSO Insights CEO, Barry Trailer, and Tim Davey, VP of Sales at SAP, to gain insights on key trends, benchmarks and steps for greater sales success.
Replay:
http://sales.ondemand.com/events/7-key-plays-sales-performance-optimization/
For more information, visit: http://www.wordstream.com
As anyone who has ever managed a Google AdWords account knows, there are dozens if not hundreds of numbers to track when analyzing your search marketing performance.
Information is good, but information overload is paralyzing, so it’s important to focus on the metrics that provide the most insight into your performance.
In this webinar WordStream Founder Larry Kim and Sam Owen, Account Manager at Hanapin Marketing, show you:
- 8 key PPC metrics, including Quality Score, wasted spend and impression share
- Why these metrics are so important for campaign analysis
- How to quickly find out how your own campaigns are performing
For more information, visit: http://www.wordstream.com
You may think you’re being careful in managing your PPC campaign – but frequently, the best intentions can actually hurt your results.
In this webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC, WordStream Founder Larry Kim and Sean Quadlin, Account Manager at PPC Hero, show you:
- How your best intentions can be your own downfall in PPC
- 7 common mistakes that could be costing you money
- How to adjust your strategy to maximize ROI
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
Kenshoo App Marketing Summit: Facebook Mobile Marketing Trends Kenshoo
Presentation by Atif Khan, Client Partner, Mobile and Social Games, Facebook at Kenshoo's App Marketing Summit on March 17, 2015 at Terra Gallery in San Francisco.
Kenshoo App Marketing Summit: Heart of Vegas Case Study by Product Madness an...Kenshoo
Presentation by Patrick Witham, Sr. Mobile User Acquisition Manager, Product Madness, and David Serafty, Director of Social Advertising, Matomy at Kenshoo's App Marketing Summit on March 17, 2015 at Terra Gallery in San Francisco.
From Insight to Action - Kenshoo Webinar Featuring ForresterKenshoo
Presentation from the October 14th webinar presented by Kenshoo and featuring Forrester — From Insight to Action: Executing Successful Cross-Channel Attribution and Optimization.
Key Insights for Your 2014 Holiday Search and Social Plan - Bing Ads Webinar ...Kenshoo
Presentation from a September 2014 Retailwire webinar sponsored by Bing Ads and featuring Kenshoo Global Head of Marketing Research and Content, Doug Chavez. Speakers discussed holiday search strategies, synergies in integrating social and social, as well as how to target your audiences across channels during the peak shopping season.
K8 2014 - Product Vision and Client Success Kenshoo
Presentation from Kenshoo CRO, Ted Krantz, SVP of Product, Will Martin-Gill, and MD of Client Excellence, Susane Berger, shared at Kenshoo's K8 Summit on September 16th, 2014.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Gearing up for the Holiday Shopping Season - Kenshoo Webinar
1. Gearing up for the Holiday
Shopping Season
September 27th
1
2. Webinar information Webinar Information
• Audio instructions – listen via computer speakers or dial
into the conference call at the numbers listed in the
email you received from gotowebinar@citrixonline.com
• Still can’t hear the webinar? Tell us please!
2
3. [ Tal Kedar ]
Director of Emerging Technologies
Sears Holdings
[ Jennifer Barrett ]
Client Services Director
iProspect
Presenters [ Aaron Goldman ]
CMO
Kenshoo
[ Will Martin-Gill ]
General Manager
Kenshoo Enterprise and Local
[ Kate Stonich ]
Director of Client Education
Kenshoo
3
4. 2011 Lessons
2012 Insights
Agenda
Portfolio Bid Optimization/KPO
Google Shopping/PLA
More Best Practices
4
6. Key Insights from Kenshoo Retail Client Performance
in 2011 (Global YoY Data)
6
7. Key Insights from Kenshoo Retail Client Performance
in 2011 (Global YoY Data)
7
8. Key Insights from Kenshoo Retail Client Performance
in 2011 (Global YoY Data)
8
9. Key Insights from Kenshoo Retail Client Performance
in 2011 (U.S. YoY Data)
9
10. 2011 Key Dates – U.S.
• Season begins early
• Mondays are big online
shopping days
• Don’t ignore last minute
shoppers
10
11. 2011 Key Dates – U.K.
• No uniform kick-off date but last
week in November marks rise in
sales
• Mondays also big in UK
• Plenty of post Christmas
opportunities
11
14. Key calendar dates will have a
heavy impact on shopping activity
• 2 extra days this year in US due
to earlier Thanksgiving.
• 5 full weekends between
Thanksgiving Day and Christmas
Eve -- 1 more weekend than last
year.
• “Free Shipping Day” is Dec 17th,
a Monday
14
15. Competition will be fiercer than ever
Kenshoo Global Search Advertising Spend For
Existing Clients Up 22% YOY in Q3 2012
Volume metrics have been normalized to a factor of 1 based on the
initial quarter of data. Data points from subsequent quarters are based
on a multiplier from the first quarter. Eg, 1.49 means that volume is
49% greater than volume in initial quarter measured. 15
16. Cost-per-click rates will be relatively stable
Kenshoo Average Global Search Cost-Per-Click (CPC) Rates Per
Existing Client Down 12% in Q3 2012 from 18-month high of $0.52
16
17. More activity will take place via mobile devices
Kenshoo Aggregate U.S. Client Metrics Q3 2012
17
19. Various SEM bidding mechanisms
Keyword-Based Portfolio-Based
Human
Advanced Search Not Feasible
Decisioning Bid Management
Algorithmic
Decisioning Keyword Rules Kenshoo Portfolio
Bid Management OptimizerTM
19
20. Advanced Search Bid Management
IF • Human-decisioning bid
management solution
• Works at the keyword level
• No optimization goal – only a
numeric goal
THEN • User engineered and run
SCHEDULE & AUTOMATE
20
21. Powerful and Flexible Options to Meet Your Goals
Keyword-Based Portfolio-Based
Human
Advanced Search Not Feasible
Decisioning Bid Management
Algorithmic
Decisioning Keyword Rules Kenshoo Portfolio
Bid Management OptimizerTM
21
22. Keyword Rules Bid Management
• Works at the keyword level
• Out of the box for easy use
• Runs in bulk
• No optimization goal – only numeric
• Fully automated with transparency for
review and approval
22
23. Powerful and Flexible Options to Meet Your Goals
Keyword-Based Portfolio-Based
Human
Advanced Search Not Feasible
Decisioning Bid Management
Algorithmic
Decisioning Keyword Rules Kenshoo Portfolio
Bid Management OptimizerTM
23
24. Kenshoo Portfolio Optimizer™ (KPO)
Optimizes to overall business goals
• Adaptive historical weighting • Marginal ROI calculation
• Dynamic clustering • Flexible configuration
• Custom seasonality • Full transparency and control
• Performance forecasting • Scalable to massive keyword volumes
26. Meet our guests
Tal Kedar Jen Barrett
Director, Emerging Technologies Client Services Director
Sears Holdings Corporation iProspect Chicago
27. Tal Kedar, Director Emerging Technologies
Sears Holdings Corporation
What are the advantages of a
portfolio based bid management
approach compared to other
methods?
How did you choose your goals?
28. Tal Kedar, Director Emerging Technologies
Sears Holdings Corporation
How has portfolio based
optimization performed for
SHC?
“35% increase in ROAS during
the Sears KPO test conducted
in April 2012.”
29. Jenn Barrett, Director of Client Services, iProspect
Tell us about how portfolio
optimization, specifically how
KPO has freed up more time for
you and your team?
31. Get going before the holiday season
Seasonality Pattern Recognition
Learning Period
32. Retain control, don’t just set it and forget it
• Use revenue multipliers to increase aggressiveness of the algorithm
• Should be based on expected revenue per click variation
❙Rev/Conv. and Conv. Rate
33. Learn from the algorithm
• View all suggested bid changes at the keyword level to see what the algo is doing and
generate insights you can apply to other campaigns
33
34. iProspect holiday preparation
• Reviewing and reflecting
• Identifying what worked (and didn’t!)
• Cross-engine coverage
• Messaging and copy for holiday
• Evergreen approach
• Mobile preparation
34
39. Why PLA? Better results!
• Kenshoo client PLA ads outperform text ads
Source : 1.5+ million clicks aggregated from Kenshoo clients comparing PLA to 39
standard search text ads for similar product/keyword campaigns
40. Kenshoo's patent-pending PLA offering
delivers benefits for Google Shopping
• Control and Efficiency: manage and track PLA in the Kenshoo UI
• Improved Performance: Kenshoo’s custom rules-based bid policies for PLA
and negative keyword suggestions drive stronger results
• Holistic Attribution and Reporting: measure the entire Path-to-Conversion
and understand PLAs’ contribution to your ROI
40
41. Kenshoo's patent-pending PLA offering
delivers benefits for Google Shopping
• Control and Efficiency: manage and track PLA in the Kenshoo UI
41
42. Product Listing Ads in Kenshoo
❙Download/Upload/Bi-Directional Sync 1
❙Assign performance and view in the grid
❙Create, view, edit status, edit promotion text
2
❙Copy campaign
❙Bulk import/export support
3
❙Suggest negative keywords
❙Schedule actions
❙Product-level tracking 4
5
42
43. Kenshoo's patent-pending PLA offering
delivers benefits for Google Shopping
• Improved Performance: Kenshoo’s custom rules-based bid policies for PLA
and negative keyword suggestions drive stronger results
Kenshoo Average Global PLA Bid Optimization Results
$
43
44. Kenshoo's patent-pending PLA offering
delivers benefits for Google Shopping
• Holistic Attribution and Reporting: measure the entire Path-to-Conversion
and understand PLAs’ contribution to your ROI
Social Ad Search Text Product Ad Purchase
Click Ad Click Click
44
46. 4 steps to take advantage of PLA in Kenshoo
1 2 3 4
Connect your product Connect your Merchant Sync Kenshoo Manage, optimize and
feed in the Google Center account to your and AdWords report on PLAs directly
Merchant Center AdWords account in Kenshoo UI
46
47. Ad and Keyword Management
Best Practices for the
Mobile Targeting
Holidays
Social Campaigns
Budget Management
Reporting
47
52. Create separate campaigns and set
different KPIs for different devices
Create New or Replicate Define Targets Manage &
Existing Activities and Goal Optimize
* *
MOBILE
PHONE
*Actual data taken from Kenshoo 2011 Online Retail Holiday Shopping Report
52
57. Calibrate your attribution model to measure the true
impact of social on search and vice versa
T-Shirt Sale – Shop Now
T-shirt.com Green T-Shirt Blue T-Shirt Red T-Shirt
Shop our stylish selection Great Prices Great Prices XL Size Available
of t-shirts. Large selection T-shirt.com T-shirt.com T-shirt.com
of colors, sizes, and prices
available.
Keyword 1 Keyword 2 Keyword 3
57
58. Calibrate your attribution model to measure the true
impact of social on search and vice versa
T-Shirt Sale – Shop Now
T-shirt.com Green T-Shirt Blue T-Shirt Red T-Shirt
Shop our stylish selection Great Prices Great Prices XL Size Available
of t-shirts. Large selection T-shirt.com T-shirt.com T-shirt.com
of colors, sizes, and prices
available.
Keyword 1 Keyword 2 Keyword 3
5% 10% 25% 60%
Attribution Models
Linear Ratio
U Shaped
Distribute Evenly
Single Click Only (First or Last)
Custom
58
59. Calibrate your attribution model to measure the true
impact of social on search and vice versa
T-Shirt Sale – Shop Now
T-shirt.com Green T-Shirt Blue T-Shirt Red T-Shirt
Shop our stylish selection Great Prices Great Prices XL Size Available
of t-shirts. Large selection T-shirt.com T-shirt.com T-shirt.com
of colors, sizes, and prices
available.
Keyword 1 Keyword 2 Keyword 3
40% 10% 10% 40%
Attribution Models
Linear Ratio
U Shaped
Distribute Evenly
Single Click Only (First or Last)
Custom
59
60. Calibrate your attribution model to measure the true
impact of social on search and vice versa
T-Shirt Sale – Shop Now
T-shirt.com Green T-Shirt Blue T-Shirt Red T-Shirt
Shop our stylish selection Great Prices Great Prices XL Size Available
of t-shirts. Large selection T-shirt.com T-shirt.com T-shirt.com
of colors, sizes, and prices
available.
Keyword 1 Keyword 2 Keyword 3
25% 25% 25% 25%
Attribution Models
Linear Ratio
U Shaped
Distribute Evenly
Single Click Only (First or Last)
Custom
60
61. Calibrate your attribution model to measure the true
impact of social on search and vice versa
T-Shirt Sale – Shop Now
T-shirt.com Green T-Shirt Blue T-Shirt Red T-Shirt
Shop our stylish selection Great Prices Great Prices XL Size Available
of t-shirts. Large selection T-shirt.com T-shirt.com T-shirt.com
of colors, sizes, and prices
available.
Keyword 1 Keyword 2 Keyword 3
0% 0% 0% 100%
Attribution Models
Linear Ratio
U Shaped
Distribute Evenly
Single Click Only (First or Last)
Custom
61
62. Calibrate your attribution model to measure the true
impact of social on search and vice versa
T-Shirt Sale – Shop Now
T-shirt.com Green T-Shirt Blue T-Shirt Red T-Shirt
Shop our stylish selection Great Prices Great Prices XL Size Available
of t-shirts. Large selection T-shirt.com T-shirt.com T-shirt.com
of colors, sizes, and prices
available.
Keyword 1 Keyword 2 Keyword 3
70% 10% 10% 10%
Attribution Models
Linear Ratio
U Shaped
Distribute Evenly
Single Click Only (First or Last)
Custom
62
71. Let Kenshoo be your guide!
Kenshoo.com/2012HolidayGuide
71
72. Immediate Opportunity
For a select group of 10 clients, Kenshoo will undertake a
retail holiday analysis to identify ways to further optimize
your program
Kenshoo audit by our retail experts:
– Google Shopping/PLA
– Timeline and Scheduling
– Forecasting
– Promotional Strategy
Call 1-877-536-7462 or email Rod.Schecter@Kenshoo.com
72
Advanced search is:Kenshoo’s human-decisioning bid management solutionWorks at the keyword levelCannot have an Optimization goal – only a numeric oneEngineered and triggered by the user, runs in bulk
Kenshoo’s algorithmic-decisioning rules bid management solutionWorks at the keyword levelCannot have an Optimization goal – only a numeric oneFully automated by the system
Kenshoo’s algorithmic-decisioning portfolio bid optimization solutionLooks at the portfolio as a wholeAltruistic as far as keywords are concernedAutomatically clusters keywords within the portfolioConsiders millions of different clustersLooks at the value of investing the next unit of spend
Demo Location
As you’re gearing up for the holiday season and thinking about additional ways to leverage the power of the Kenshoo platform, we wanted to provide additional insight by bringing on one of our partners, Sears and their Search Agency iProspect. It’s my pleasure to have today joining us from Chicago Tal Kedar the Director of Emerging Technologies for Sears and Jen Barrett, the Director of Client Services on the Sears business at iProspect.Tal has been an expert in Algorithms for over 10 years and holds a Masters in Computational Linguistics from Tel Aviv University where he has also served as a Lecturer. Tal’s passionate about algorithms, guitar, and great coffee. Jen started in-house for a medical scrubs company where she was brought on to help launch their catalog. Her role kept evolving, and she began not only running our website, but also learning about and managing paid search and affiliates programs and then moved to the agency side. She has been on the Sears team for the past year and a half and handles multiple accounts under the Sears umbrella.Welcome to both of you!
Tal, we’ve just heard about the different approaches to bid management, including portfolio based bid management. In your opinion, what are the advantages of a portfolio based bid management approach vs other methods?And how did you choose your goals?
Bullets:In the past, size of the accounts – manually can’t make the decisions that the algorithm is makingSheer number of adjustments madeThe way that the system treats optimization is a lot more consistentFreeing up time to not do the work, change in mindset at Sears to be profitable, spending every dollar best of abilityMoving more accounts on to policies have been able to free up time for restructuresMove into holiday know that we have more bandwidth Jen – You’re also going to share some best practices with us around KPO and holiday. I’ll pass it over to you to walk us through a few slides…