General Electric (GE) was formed in 1892 through a series of acquisitions and mergers, making it one of the oldest companies listed on the Dow Jones Industrial Average. As of 2011, GE was the 26th largest and 14th most profitable company in the United States. GE aims to build the world's infrastructure and economy through capital investment, and improve global health with healthcare technology. The digital marketing team's goals are to understand different digital formats and tactics for maintaining customers and finding new ones, learn how to prioritize tactics and optimize budgets, and discover how to use big data in digital campaigns. The target audience includes adults from various cultures who are decision makers, read news online, interact on social media, and research products before

1. General Electric (GE)General Electric (GE)
Digital MarketingDigital Marketing

2. Contents
Team IntroductionTeam Introduction
Goals and ObjectivesGoals and Objectives
Company IntroductionCompany Introduction

3. TeamIntroduction
Account Director
Stephanie
Strategist
Mona
Creative
Qing

4. Company Introduction
• Formed after a series of acquisitions and mergers
1892
• One of the newly formed Dow Jones
1886
• 26th
the largest and 14th
most profitable in the U.S.
2011
Build the world by giving capital and infrastructure for
the economy, make the world a healthier place by
supplying healthcare technology
Company’s Goal

5. Target Audience
1. Various cultural backgrounds adults who are decision makers in
households
2. Reading the news, interacting with their friends and family on social
media, and shopping online
3. Researching products online and listening to their friends’ opinions on
social networking sites before actually making purchases
Health tech, appliances, science, and the company’s history
Demographics
Social Media Focus

6. Goals and Objectives
Goals and Objective
Understand the
different formats of
digital marketing
and the pros and
cons, know the
current digital
marketing tactics
that help the brand
maintain existing
customers and
reach out to
prospects
How to prioritize
digital marketing
tactics, how to
build digital
marketing
allocations that
can maximize the
sales result
within given
budget
What is bid data,
how to use big
data in digital
marketing
campaign

7. Goals and Objectives
Goals and Objective
Understand the
different formats of
digital marketing
and the pros and
cons, know the
current digital
marketing tactics
that help the brand
maintain existing
customers and
reach out to
prospects
How to prioritize
digital marketing
tactics, how to
build digital
marketing
allocations that
can maximize the
sales result
within given
budget
What is bid data,
how to use big
data in digital
marketing
campaign