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General Electric (GE) was formed in 1892 through a series of acquisitions and mergers, making it one of the oldest companies listed on the Dow Jones Industrial Average. As of 2011, GE was the 26th largest and 14th most profitable company in the United States. GE aims to build the world's infrastructure and economy through capital investment, and improve global health with healthcare technology. The digital marketing team's goals are to understand different digital formats and tactics for maintaining customers and finding new ones, learn how to prioritize tactics and optimize budgets, and discover how to use big data in digital campaigns. The target audience includes adults from various cultures who are decision makers, read news online, interact on social media, and research products before
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
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1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
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use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
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co-ordinate and to control".
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In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
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perform efficiently and effectively towards the attainment of group goals".
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- 1. General Electric (GE)General Electric (GE) Digital MarketingDigital Marketing
- 2. Contents Team IntroductionTeam Introduction Goals and ObjectivesGoals and Objectives Company IntroductionCompany Introduction
- 4. Company Introduction • Formed after a series of acquisitions and mergers 1892 • One of the newly formed Dow Jones 1886 • 26th the largest and 14th most profitable in the U.S. 2011 Build the world by giving capital and infrastructure for the economy, make the world a healthier place by supplying healthcare technology Company’s Goal
- 5. Target Audience 1. Various cultural backgrounds adults who are decision makers in households 2. Reading the news, interacting with their friends and family on social media, and shopping online 3. Researching products online and listening to their friends’ opinions on social networking sites before actually making purchases Health tech, appliances, science, and the company’s history Demographics Social Media Focus
- 6. Goals and Objectives Goals and Objective Understand the different formats of digital marketing and the pros and cons, know the current digital marketing tactics that help the brand maintain existing customers and reach out to prospects How to prioritize digital marketing tactics, how to build digital marketing allocations that can maximize the sales result within given budget What is bid data, how to use big data in digital marketing campaign
- 7. Goals and Objectives Goals and Objective Understand the different formats of digital marketing and the pros and cons, know the current digital marketing tactics that help the brand maintain existing customers and reach out to prospects How to prioritize digital marketing tactics, how to build digital marketing allocations that can maximize the sales result within given budget What is bid data, how to use big data in digital marketing campaign
Editor's Notes
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