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Aud music promo reintroduction

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Aud music promo reintroduction

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Aud music promo reintroduction

  1. 1. Key Concept: AUDIENCE (Music Promo examples) Consider the target audience for this video, and the CD covers below…
  2. 2. Our Individual Background Matters  How you respond as an audience member will be influenced by your background  What elements of my background compared to yours might make my response different to yours for this clip? [2+ factors]  Nationality - add this to your list (handout p.2)  Add ‘age’ to your GAPS list of audience features – we will shortly split this in two  Stereotypes are useful for wide, mass appeal and recognition, but can damage a text’s appeal to those stereotyped – add this to your list
  3. 3. In this lesson we will… 1) Reflect on how to analyse a media text’s likely target audience(s) 2) Revise some terms to help with this 3) Consider a range of examples, individually and in groups (using ‘music promo’ texts) Please feel free to ask questions at any stage of the lesson! You should make notes on the handouts throughout the lesson
  4. 4. Success will look like…  Everyone can identify four key factors in audience analysis  Some can identify more than four key factors in audience analysis  Everyone has a specific example to illustrate at least 3 of these  Some have a specific example to illustrate 4 or more of these
  5. 5. KEY FACTORS: Filling in the GAPS…  Big budgets create pressure to appeal to a WIDE, mass, mainstream market (not a ‘niche’ market)  Media producers and exhibitors always consider TWO+ key audience factors, each of which are also split into two  Can you guess what the ‘G’ and ‘A’ factors are? Fill in the gaps in your handout with GENDER: male, female; & AGE: youth, older. Note: we will look further at gender & age in future lessons
  6. 6. Main and minor audiences  We’ll look again at the ‘mash-up’ video which uses 1980s heavy metal music videos and 1980s video games  Consider how we’d describe the main audience for this, but also if it might have appeal beyond this…  If my age and personal tastes make me part of the core or primary audience, the humour and viral style of this video might help it appeal to a younger secondary audience too  Add these to your list of audience terms!
  7. 7. Main and minor audiences: Genre  How do ‘rom-com’ (romantic comedy) films demonstrate this technique of including features which can widen the audience beyond the ‘primary’ target audience? (HINT: use gender stereotypes!)  Add ‘genre (fans)’ to your list  You could also note the term ‘hybrid’, which is when two+ genres are combined in one media text, a common technique for widening audience appeal  Shaun of the Dead, for example, was a ‘zom-rom- com’, adding horror (zombies) into the mix!
  8. 8. Breaking Down the Audience  So far we have noted these ways to break down an audience: age (youth, older), gender (male, female), nationality, primary v secondary, genre (fans)  What other elements can we consider?  Why might this film appeal to school children? Add ‘identification’ to your list
  9. 9. Breaking Down the Audience  Ignoring genre, why might The Switch appeal to (a) men or (b) women?  And why shouldn’t you be familiar with Shaun of the Dead? Add ‘sex appeal’, stars and age ratings to your list
  10. 10. Analysing Audience from CD Covers  Your next challenge is to see if you can pick out details from CD covers which suggest a certain audience  You will try this individually, then discuss your findings in pairs (making changes or additions if you wish to) before presenting your findings to the class  You can use a print-off to draw arrows and list your points – and a blog post to get a sharper look at the images (there is also an example of how you might do this)  URL: http://gcsemeeja.blogspot.lu/2018/01/key- concept-audience-reintroduction.html
  11. 11. Presenting, Discussing Findings  Each pair will present their main findings  Use media terms  Take it in turns then together compare your two examples  Give precise reasons to back up your analysis  Everyone else can ask questions and offer views – be constructive, and back up your views with evidence from the text  ****Take notes as we go!!! In books and/or handout****
  12. 12. Review  What has been: 1. The most surprising thing you’ve learned today 2. The most useful thing you’ve learned today 3. What you’d like to learn next for working on audience You can answer on any of these
  13. 13. Was this a successful lesson?  Everyone can identify four key factors in audience analysis  Some can identify more than four key factors in audience analysis  Everyone has a specific example to illustrate at least 3 of these  Some have a specific example to illustrate 4 or more of these
  14. 14. Consolidation: Sum Up What You’ve Learned Today  Either as homework or (if there is time) in the lesson, write up one paragraph: How can I analyse the likely audience just by looking at a media text? Use some of the terminology and examples from the lesson.

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