This document provides details on 4 potential marketing items for an upcoming horror film: 1. Collectible dog tags with character details and splattered blood. Rare editions could include customization or precious metals. 2. A grenade-shaped USB drive with movie info, games, and media. One third would be given away and two thirds sold for profit. 3. Mugs featuring a severed demon head and movie logo, sold for profit. The gore appeals to the target demographic. 4. A teaser poster using dark colors and a demonic reflected face to create tension and mystery without revealing the title.

1. Butcher: Screenplay
Opening credits roll silently in black and white. * ^
BLACK: Everything is black apd^a faint DIEGETIC
whimpering can be heard^The DIEGETIC sound of a
door opening causes the whimpering to get '-
increasingly louder^a'nd sounds as if the man is t~
hyperventilating. The^-d'oor slams loudly shut and ,~
the man screams.^--'"" I
Silence for a few seconds^-which is broken by very
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heavy breathing and sg.fr footsteps. It sounds as
if someone is crying.
INT: AN UNKNOWN LOCATION
A light switch is flicked and a dim light bulb
lights up the centre of the room. There is a
wooden chair with a man sitting, tied up and
gagged. He is covered in blood and dirt, a cut
below his eye bleeding freely. There is a CLOSE
UP REACTI-ON SHOT on the man who is crying and
sw&a'ting and he looks petrified. He is only
boxer shorts.
The camera ZOOMS OUT and there is a dimly lit
ESTABLISHING SHOT of the room. You can just make
out a-^steel door to the left of the chair and one
,, singular light bulb in the centre of the room.
<—-^
More DIEGETIC footsteps which the camera TRACKS.
We can^-just make out the shoes and hems of the
er's trousers.
CUT to a TWO SHOT of the butcher and the man,
dimly illuminated by the bulb. The butcher is
wearing a white apron with a black hood. We
-erannot see his face, but the man's eyes widen and
he starts hyperventilating again.
XE!

2. The butcher circles him clockwise whilst the
earner a^PANS 180 DEGREE'S anti-clockwise ,
the audience.
BUTCHER (Deep almost melodic voice)
You'll never make it out here alive, Johnny. No
one knows you'' re here. No one cares about you.
You w.ere born into this world alone, and you'll
^^ leave this world alone.
The butcher is wiping blood off a butchers'' knife
whilst teasing Johnny.
He puts the knife to his neck and then Johnnyrs
neck, the camera CUTS to an EXTREME CLOSE-UP of
the knife, which glints in the dim light. The
camera- zooms out to a CLOSE UP of Johnny as he
te-hses up due to the knife touching his neck.
^'"
The butcher tenderly moves the knife from one
side of Johnny's neck to the other without
cutting the skin. The camera CUTS to a CLOSE-UP
of the^f-ioor where a yellow liquid is dripping
chair.
- BUTCHER (In a mocking voice)
Ahh, the baby's wet himself. You do know I'll
have to kill you for that! (Laughs viciously and
Johnny starts whimpering again)
With the camera on a MEDIUM CLOSE-UP of Johnny,
the butcher exits the frame and a DIEGETIC
rustling noise can be heard. The butcher comes
back into frame with a video camera. He positions
^it'" so Johnny can see the display screen. The
camera CUTS to an EXTREME CLOSE UP of the video
camera, and the butcher hits the playback button.
There is a CLOSE UP of Johnny's reaction to the
footage, which the audience don't see. There is
DIEGETI-C" screaming and evil laughing from the
footage and Johnny is sick into his gag.
MEDIUM SHOT: The butcher turns the camera around
onto Johnny.
Butcher (Deadly serious)

3. Your turn.
The butcher stands in front of the camera, brings
the knife up in an arc and slashes Johnny's
throat. Blood splatters the camera lens which is
a POINT-OF VIEW SHOT from the video camera and
the t-itle comes up.
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6. Marketing Campaign
Item 1
These dog tags are engraved with the main characters details, like his name and rank
number. However, the splash of blood indicates something more vicio.us'about this
soldier.
As for the distribution of these dog tags, I would allow these to be sold in all major
retailers at around £3.50, to widen their availability to the key demographic market.
On the other hand, I chose dog tags as part of my marketing campaign because I saw
great potential for rare, special edition dog tags, such as: x
• Dog tags that can be personalised to have your own details engraved. 'r
• Dog tags that have real blood splashed onto them (to avoid ethical issues the
blood would come from animals that have been killed for food anyway at the
slaughterhouse).
• Dog tags that are made from precious metals, like silver and gold.
Each of these would be overall more expensive than a normal dog tag, especially the
latter, but they would in return increase the popularity of the film because they woulc
become collectible, and possibly start a new craze, which can be associated with the
film. Vt- •* v . -

7. Item 2
i s-ape of the USB Pen itself would be that of a hand grenade, inscribed with the words
THIS'. These words are a quote fp6m the movie. The movie logcxwould be on the
V V*
rents of the USB pen would include;
jl Movie info, including the cast members and crew.
A mini-game based on the movie
Promotional media, such as trailers, posters and even concept art.
is for the distribution of these USB pens, I would give away an approximate third of
•~rco the general public, in carefully chosen places such as:
• cinemas
• comic bookstores
• movie conventions
Kjld sell the other two thirds of the USB pens at around £2 to make a profit. I would
if 3 million to distribute around the country.
:sr a memory pen as part of my marketing campaign because in a world where
-. one is growing more and more dependent on computers and file storage, the USB
= cpeal more to the key demographic. •/

8. TITLE
Item 3 I
On the Mug, there would be this image of a demon's severed head, with the]
movie logo/ title on the underside^/ 1^(4; NxxAs
As for distribution and selling, I would produce 2 million to distribute arounsfl
the country, selling at around £4 each. •
This will sell the film because the image of the severed head, paired with the]
red colouring of the mug resemble the high amounts of gore and action in
the filmy which appeal to a very large proportion of the key demographic.
I chose a mug for my marketing campaign because novelty mugs appeal to
both the American and British markets. In fact, the average American drink
around 400 cups of coffee each year and tea is the most widely distributed
drink in the world. ^

9. Item 4
I have chosen to use a teaser poster as part of my marketing campaign because
>ared to the,other products it creates a clear picture of what the film is about as a
>r movie, v' iUswd- - ^r ^
After examining some box office horror movie teaser posters (such as 30 days of
:, The Ring and The Amityville Horror),! have found that the typical horror poster
ires black as the dominant colour, either surrounding the image in the poster or as
of it. I chose to use the latter, as a conventional feature such as dark colours will
the audience to distinguish the genre of the film. </
This poster will help to sell the film because the demonic face reflected in the eye
:es tension and heightens mystewry for the viewers, as we do not know what it is or
: it is doing. I did not feature a title on the poster because this would be too much
mation to show- the image and date alone would be enough to draw in an
snce. ^f
,'. J ^V