The August GatherUp webinar looked at our new Quick Links feature to make using the Feedback URL and TextBack SMS review requests easier. We also focused on our research into COVID-19, masks and it's effects on reputation for retail and business.

1. MONTHLY WEBINAR
August 2020
@GatherUp | GatherUp.com

2. August 2020 Webinar Agenda
• Quick links
• Google attributes in review widgets
• Masks, reviews and lots of research
• Notes & reminders
• Q & A
• This is recorded and posted to the blog

3. Quick Links

4. Why Quick Links?
Designed to give you quick access to your
Feedback URL and TextBack number
Both of these features can be used for instant
entry into the review process

8. Asking For Reviews With
One Simple Link
The Feedback URL is like a swiss army knife of
feedback and review requests
“Drop” it into your customer interactions
https://gatherup.com/blog/asking-for-reviews-with-one-simple-link/

9. On your website

10. Email signature

11. Social media

12. Text messages

13. Live chat
SARAH
Thanks so much for your help!
PETER
You’re welcome, we’d love to get a review
from you ! Just click the link
https://app.gatherup.com/f-50301

14. Create a QR code
https://www.the-qrcode-generator.com/

16. Google Attribute Marketing

17. What are Google Review Attributes?
Attribute: a quality or a feature regarded as a
characteristic or part of someone or something
Consumers can leave “Critical” or “Positive”
attributes with their review with simple clicks.
Biggest change to Google reviews in 2 years

18. Google Review Attributes In 275+ Categories
https://gatherup.com/blog/list-of-google-review-attribute-categories/

19. Why Monitor Google Review Attributes?
• It’s valuable review content and context you need to know
• It’s content your prospects will look at
• They are widespread in most service related categories now
• Engagement is already high
• Multiple future implications for Google search and presentation
• Monitoring has launched on Pro plans and up, with more updates
on this being planned

20. Now You Can Market Your Google
Review Attributes?
• Attributes now show in your Review widgets
• https://gatherup.com/blog/list-of-google-review-attribute-categories/

22. Positive

23. Critical

29. Covid, Consumers, Masks and
Reviews

30. https://gatherup.com/blog/do-consumers-support-businesses-requiring-masks/

32. A larger survey shows the difference …

33. By gender

34. By age

35. By region

36. How one business
made a mess of
masking
https://gatherup.com/blog/how-one-business-made-a-mess-of-masking/

38. COVIDPre-COVID

40. What can you learn from
this mask mess?
• Too many policy changes at once
• Poor communication around these policy changes
• Heavy handed and ill conceived enforcement
• Initially requiring an additional mask purchase
• Disregarding the legitimate health issues of some customers

41. News, Notes & Reminders

42. https://gatherup.com/blog/local-seo-ama-3/

43. The Power of Tags
• Help your business or clients see themes
• Benchmark and track key areas
• Build marketing firepower

44. Sentiment
Specific / Product
Action
Theme

47. Tags Summary
• Any business can benefit from tags
• Deeper dive for your business
• Huge value add for agencies & resellers
• Use tags to simplify, measure & improve
• Use tags to market with Tag Widgets
• Auto-tagging does it all for you (Pro)
https://gatherup.com/blog/the-power-of-tags-for-reviews/

48. https://gatherup.com/blog

49. https://gatherup.com/covid

50. https://changelog.gatherup.com/

51. Integrations & automation made easy

53. Final questions?
support@gatherup.com
Thank you!