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Gartner delivers the technology-related insight necessary for our clients to make the right decisions, every day.
Our unique insight is drawn from thousands of interactions with your clients, every day “ Gartner provides   insight we can’t   get anywhere else.” Wes Hayden  CEO, Genesys  775 analysts Clients in 85 countries 60,000 clients 11,500 enterprises 280,000 client interactions Vertical coverage in nine industries 5,500 benchmarks 10,000 media inquiries 4,300 CIOs 55 conferences 70% of Fortune 1000 80% of Global 500 470 consultants 1,500 engagements
Our point of view shapes enterprise technology buying decisions Viewed by  Fortune 1000 decision makers  as critical to  making a short list Industry  Analyst  Coverage Personal  Experience Word of Mouth Events Financial  Analysts’  Coverage Internet Sites Marketing Collateral Media  Coverage Advertising Direct Marketing Other  0% 20% 40% 60% 80% 100% Gartner Forrester IDC Data Monitor Current  Analysis Jupiter Ovum Yankee None/DK Percentage of decision makers who view analyst firm as  “most credible” Valued Sources Most Credible Hill & Knowlton Survey:  approximately 400 IT decision markers 0% 20% 40% 60% 80% 100%
Three Basic Ways Vendors Interact with Gartner ,[object Object],[object Object],[object Object],Advice You Analyst ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Increasing value to your business Anyone Clients Industry analyst Market intelligence provider Strategic advisor Insight You Analyst Inform You Analyst
Research: Insight for understanding your customers, competitors, markets and technologies Marketing Essentials  Achieve success in your role through best practices, case studies and how-to frameworks. Your Customers Know what your customers care about. Understand their mind-set and decision-making behaviors. Inquiry analytics Search analytics Readership analytics User surveys Gartner for IT Leaders toolkits Your Markets Identify market and growth opportunities and  prioritize investments. Market statistics Market forecasts Market trends Emerging markets Your Competitors Position your company and your products  most effectively. Understand your competitors’ offerings and strategies. Magic Quadrants MarketScopes SWOT analyses Vendor Ratings Critical capabilities Technologies Gain a deep knowledge of the technologies you focus on. Be aware of emerging technologies. Hype Cycles Cool Vendor Reports Emerging technologies

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Gartner Overview

  • 1. Gartner delivers the technology-related insight necessary for our clients to make the right decisions, every day.
  • 2. Our unique insight is drawn from thousands of interactions with your clients, every day “ Gartner provides insight we can’t get anywhere else.” Wes Hayden CEO, Genesys 775 analysts Clients in 85 countries 60,000 clients 11,500 enterprises 280,000 client interactions Vertical coverage in nine industries 5,500 benchmarks 10,000 media inquiries 4,300 CIOs 55 conferences 70% of Fortune 1000 80% of Global 500 470 consultants 1,500 engagements
  • 3. Our point of view shapes enterprise technology buying decisions Viewed by Fortune 1000 decision makers as critical to making a short list Industry Analyst Coverage Personal Experience Word of Mouth Events Financial Analysts’ Coverage Internet Sites Marketing Collateral Media Coverage Advertising Direct Marketing Other 0% 20% 40% 60% 80% 100% Gartner Forrester IDC Data Monitor Current Analysis Jupiter Ovum Yankee None/DK Percentage of decision makers who view analyst firm as “most credible” Valued Sources Most Credible Hill & Knowlton Survey: approximately 400 IT decision markers 0% 20% 40% 60% 80% 100%
  • 4.
  • 5. Research: Insight for understanding your customers, competitors, markets and technologies Marketing Essentials Achieve success in your role through best practices, case studies and how-to frameworks. Your Customers Know what your customers care about. Understand their mind-set and decision-making behaviors. Inquiry analytics Search analytics Readership analytics User surveys Gartner for IT Leaders toolkits Your Markets Identify market and growth opportunities and prioritize investments. Market statistics Market forecasts Market trends Emerging markets Your Competitors Position your company and your products most effectively. Understand your competitors’ offerings and strategies. Magic Quadrants MarketScopes SWOT analyses Vendor Ratings Critical capabilities Technologies Gain a deep knowledge of the technologies you focus on. Be aware of emerging technologies. Hype Cycles Cool Vendor Reports Emerging technologies

Editor's Notes

  1. 08/09/11
  2. 08/09/11