Building a Data Streaming Center of Excellence With Steve Gonzalez and Derek ...HostedbyConfluent
Building a Data Streaming Center of Excellence With Steve Gonzalez and Derek Kane | Current 2022
How do you accelerate success with data streaming at your organization? After developing an interest and recognizing the potential value in using Data Streaming technologies like Apache Kafka, organizations often struggle with implementing best practices at scale, and subsequently struggle in navigating the path to desired returns on investment (ROI).
This talk explores a solution to overcome common roadblocks and delays to realizing value at your organization - building a Data Streaming Center of Excellence (CoE). We will discuss the keys to success including workstreams and services required of a CoE, repeatable standards and guidance, supporting a community of practice, and more. You will see examples of use case templates, runbooks and documentation, team structures, and in general garner a better understanding of how you may implement a CoE given your unique culture, priorities, and streaming maturity level.
This will be an introductory-level talk that appeals to technical as well as non-technical personnel considering or building a central shared service offering for an organization. It is also ideal for managers or executives wondering how they might drive accelerated, large-scale adoption of data streaming across their enterprise in a governed, repeatable fashion.
Basics of BI and Data Management (Summary).pdfamorshed
Basics of Business Intelligence and Data Management
BI Architecture
How BI works?
DMBOK framework
what is Data literacy
Data quality
Data Governance
what is self-service or modern BI
Power BI Architecture
How Power BI Works
BI Implementation steps
The numbers tell the story: 84% of C-suite executives believe they must leverage artificial intelligence (AI) to achieve their growth objectives, yet 76% report they struggle with how to scale. With the stakes higher than ever, what can we learn from companies that are successfully scaling AI, achieving nearly 3X the return on investments and an average 32% premium on key financial valuation metrics?
To answer that question, Accenture conducted a landmark global study involving 1,500 C-suite executives from organizations across 16 industries. The aim: Help companies progress on their AI journey, from one-off AI experimentation to gaining a robust organization-wide capability that acts as a source of competitive agility and growth.
Read the full report:
http://www.accenture.com/AI-Built-to-Scale-Slideshare
Building a Data Streaming Center of Excellence With Steve Gonzalez and Derek ...HostedbyConfluent
Building a Data Streaming Center of Excellence With Steve Gonzalez and Derek Kane | Current 2022
How do you accelerate success with data streaming at your organization? After developing an interest and recognizing the potential value in using Data Streaming technologies like Apache Kafka, organizations often struggle with implementing best practices at scale, and subsequently struggle in navigating the path to desired returns on investment (ROI).
This talk explores a solution to overcome common roadblocks and delays to realizing value at your organization - building a Data Streaming Center of Excellence (CoE). We will discuss the keys to success including workstreams and services required of a CoE, repeatable standards and guidance, supporting a community of practice, and more. You will see examples of use case templates, runbooks and documentation, team structures, and in general garner a better understanding of how you may implement a CoE given your unique culture, priorities, and streaming maturity level.
This will be an introductory-level talk that appeals to technical as well as non-technical personnel considering or building a central shared service offering for an organization. It is also ideal for managers or executives wondering how they might drive accelerated, large-scale adoption of data streaming across their enterprise in a governed, repeatable fashion.
Basics of BI and Data Management (Summary).pdfamorshed
Basics of Business Intelligence and Data Management
BI Architecture
How BI works?
DMBOK framework
what is Data literacy
Data quality
Data Governance
what is self-service or modern BI
Power BI Architecture
How Power BI Works
BI Implementation steps
The numbers tell the story: 84% of C-suite executives believe they must leverage artificial intelligence (AI) to achieve their growth objectives, yet 76% report they struggle with how to scale. With the stakes higher than ever, what can we learn from companies that are successfully scaling AI, achieving nearly 3X the return on investments and an average 32% premium on key financial valuation metrics?
To answer that question, Accenture conducted a landmark global study involving 1,500 C-suite executives from organizations across 16 industries. The aim: Help companies progress on their AI journey, from one-off AI experimentation to gaining a robust organization-wide capability that acts as a source of competitive agility and growth.
Read the full report:
http://www.accenture.com/AI-Built-to-Scale-Slideshare
Data Modeling, Data Governance, & Data QualityDATAVERSITY
Data Governance is often referred to as the people, processes, and policies around data and information, and these aspects are critical to the success of any data governance implementation. But just as critical is the technical infrastructure that supports the diverse data environments that run the business. Data models can be the critical link between business definitions and rules and the technical data systems that support them. Without the valuable metadata these models provide, data governance often lacks the “teeth” to be applied in operational and reporting systems.
Join Donna Burbank and her guest, Nigel Turner, as they discuss how data models & metadata-driven data governance can be applied in your organization in order to achieve improved data quality.
Introduction to Data Governance
Seminar hosted by Embarcadero technologies, where Christopher Bradley presented a session on Data Governance.
Drivers for Data Governance & Benefits
Data Governance Framework
Organization & Structures
Roles & responsibilities
Policies & Processes
Programme & Implementation
Reporting & Assurance
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
It is a fascinating, explosive time for enterprise analytics.
It is from the position of analytics leadership that the mission will be executed and company leadership will emerge. The data professional is absolutely sitting on the performance of the company in this information economy and has an obligation to demonstrate the possibilities and originate the architecture, data, and projects that will deliver analytics. After all, no matter what business you’re in, you’re in the business of analytics.
The coming years will be full of big changes in enterprise analytics and Data Architecture. William will kick off the fourth year of the Advanced Analytics series with a discussion of the trends winning organizations should build into their plans, expectations, vision, and awareness now.
This PPT is about a sales playbook. It is a systematic organization of all marketing and sales assets. Each asset is mapped to the buyer’s position in the sales cycle. It serves as a GPS for the channel partners.
Slides from Michelle Ufford's talk, Data-Driven @ Netflix. Talk given at PASS Summit 2016 in October 2016.
Netflix is the quintessential data-driven company. It’s 83 million members stream more than 125 million hours in over 190 countries every day and generate more than 700 billion events in the process. In this session, we’ll share how data is used to make informed decisions across the entire business — from content acquisition to content delivery, and everything in between. We’ll look at how Netflix successfully employs a scalable cloud-based data platform to support a constant deluge of data and a small army of data analysts, engineers, and scientists. We’ll discuss the advanced analytical capabilities that are enabled through modern data technologies. Lastly, we’ll explore some of the architectural & operational principals that enable Netflix to so effectively make use of its data.
Digital Transformation - Rethink The Business in The Digital Age
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.
It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.
www.heruwijayanto.com
Monetization - The Right Business Model for Your Digital AssetsApigee | Google Cloud
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue.
Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.
We will discuss:
- The business context in the new digital world
- Business use cases and revenue opportunities
- How Apigee Monetization Services changes the game
The Digital Maturity Matrix -A Methodology for Digital TransformationJoakim Jansson
Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon.
This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling.
Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out?
That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When?
The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success.
It aims at providing:
-An understanding of the width and depth of digital transformation
-Control - without controlling
-Clear recommendations
-Buy-in at all levels
-Increased ROI
Hope you like it! Please contact us if you'd like to know more.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
Data Modeling, Data Governance, & Data QualityDATAVERSITY
Data Governance is often referred to as the people, processes, and policies around data and information, and these aspects are critical to the success of any data governance implementation. But just as critical is the technical infrastructure that supports the diverse data environments that run the business. Data models can be the critical link between business definitions and rules and the technical data systems that support them. Without the valuable metadata these models provide, data governance often lacks the “teeth” to be applied in operational and reporting systems.
Join Donna Burbank and her guest, Nigel Turner, as they discuss how data models & metadata-driven data governance can be applied in your organization in order to achieve improved data quality.
Introduction to Data Governance
Seminar hosted by Embarcadero technologies, where Christopher Bradley presented a session on Data Governance.
Drivers for Data Governance & Benefits
Data Governance Framework
Organization & Structures
Roles & responsibilities
Policies & Processes
Programme & Implementation
Reporting & Assurance
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
It is a fascinating, explosive time for enterprise analytics.
It is from the position of analytics leadership that the mission will be executed and company leadership will emerge. The data professional is absolutely sitting on the performance of the company in this information economy and has an obligation to demonstrate the possibilities and originate the architecture, data, and projects that will deliver analytics. After all, no matter what business you’re in, you’re in the business of analytics.
The coming years will be full of big changes in enterprise analytics and Data Architecture. William will kick off the fourth year of the Advanced Analytics series with a discussion of the trends winning organizations should build into their plans, expectations, vision, and awareness now.
This PPT is about a sales playbook. It is a systematic organization of all marketing and sales assets. Each asset is mapped to the buyer’s position in the sales cycle. It serves as a GPS for the channel partners.
Slides from Michelle Ufford's talk, Data-Driven @ Netflix. Talk given at PASS Summit 2016 in October 2016.
Netflix is the quintessential data-driven company. It’s 83 million members stream more than 125 million hours in over 190 countries every day and generate more than 700 billion events in the process. In this session, we’ll share how data is used to make informed decisions across the entire business — from content acquisition to content delivery, and everything in between. We’ll look at how Netflix successfully employs a scalable cloud-based data platform to support a constant deluge of data and a small army of data analysts, engineers, and scientists. We’ll discuss the advanced analytical capabilities that are enabled through modern data technologies. Lastly, we’ll explore some of the architectural & operational principals that enable Netflix to so effectively make use of its data.
Digital Transformation - Rethink The Business in The Digital Age
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.
It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.
www.heruwijayanto.com
Monetization - The Right Business Model for Your Digital AssetsApigee | Google Cloud
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue.
Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.
We will discuss:
- The business context in the new digital world
- Business use cases and revenue opportunities
- How Apigee Monetization Services changes the game
The Digital Maturity Matrix -A Methodology for Digital TransformationJoakim Jansson
Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon.
This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling.
Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out?
That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When?
The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success.
It aims at providing:
-An understanding of the width and depth of digital transformation
-Control - without controlling
-Clear recommendations
-Buy-in at all levels
-Increased ROI
Hope you like it! Please contact us if you'd like to know more.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
Gartner - The art of the one page strategyDeepak Kamboj
The components of an IT strategy when using "science" to develop it
Techniques for developing an 'artful' one-page strategy
How to effectively use the one-page strategy
Strategic planning is at the heart of any enterprise, and alignment with the corporate strategic plan is often a key concern of CIOs. There is a science to developing an IT strategy, and there is an art. This session explores the art of strategic planning, helping attendees articulate IT's contribution to business success.
Source : Gartner
Heather Colella
Research VP
http://www.gartner.com/webinar/3203818/player?commId=192095&channelId=5502&srcId=null
Gartner Study Jurisdictional Comparisons to Inform Future State VisionFairfax County
Fairfax County hired Gartner to conduct an independent review of the county's land use and development procedures and processes in order to improve their speed, consistency and effectiveness. This report looks at ideas from best practices used by other jurisdictions.
CIO as a Leader : Building business focused IT teamscio-as-a-leader
Here are 50 profiles of CIOs taken from Linkedin. Many of these CIOs work for global 2000 companies.
Each CIO is highly regarded by their peers for IT strategy, vendor management, cloud computing, etc -- but how many are noted for their ability to develop and lead a team?
CIOs are under continued pressure by their CEO and the Board to align themselves with the goals of the business. To successfully do this, CIOs need their teams aligned with with the business goals too.
This is often easier said than done and requires the CIO to embrace the people/leadership side of their position, and take an active role in developing their own teams.
At www.cio-as-a-leader.com, you'll discover how CIOs and IT Directors can build high performance IT teams which are commercially aware and in tune with the goals of the business.
www.cio-as-a-leader.com
Servizi Cloud Computing: Scenario, Strategia e Mercato Nicoletta MaggioreApulian ICT Living Labs
Presentazione nell'ambito del workshop: OPEN DATA E CLOUD COMPUTING: OPPORTUNITÀ DI BUSINESS. Una vista internazionale - 15 Settembre 2014 Pad. 152 della Regione Puglia - 78 Fiera del Levante Bari
An agenda focused on your priorities.
This year, we’ve structured the agenda around your
mission-critical priorities, categorized under six tracks.
We’ve shifted from a framework that addresses a broad
set of roles to one that focuses on the high-impact
initiatives that you and your team must pursue to align
with overall enterprise priorities.
Diferentes Roles que realizan los CIO en sus empresas, dependiendo del tamaño de esta y con posibilidad que hayan mas de un CIO que cumplan estos roles
How to build effective relations with ICT market industry analists as presented for the Software VOC community of Nederland ICT on May 15, 2013.
Topics covered:
1. Who are the key ICT Industry Market analysts?
2. What do they do?
3. Why should you work with them?
4. When should you pay them?
5. What are the best practices for working with them?
Haptic Feedback Surgical Environment Market Trends, Demand and ForecastAdrenaSharma
Haptics technology is simulated touch interaction between humans, robots, and real or simulated environments that could be used in the healthcare sector. Haptic technology in the robotic environment provides a tactile sense in the form of force, motion, or vibration via a feedback mechanism integrated with computers. When haptic feedback is used in surgical robots & medical simulators, it provides tactile feedback to medical practitioners.
A data catalog is an organized inventory of all data assets in an enterprise that offers a simple yet powerful predicate-based search experience for technical and business metadata associated with a data entry. It helps data professionals access the data they need without restricting themselves to only the assets they know about or having to depend on experts or colleagues for advice.
Uniwides Analytics Consultancy helps you to create smarter decisions as you to manage your most complicated business problems. It helps you use #analytics to grow your business in entirely new ways. Our experience across every industry, we can assist you turn insights into action, and action into results.
Coffee machines are appliances that work on various brewing processes to extract coffee. These machines are used for residential purposes and commercial consumption in offices, retail stores, houses, restaurants, and cafes. Automatic coffee machines are easy to use and clean and last long. They are also known as one-touch coffee machines, super-automatic coffee machines, and multifunctional coffee machines.
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...jonesbs1357
As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed. "Rethinking The Conventions Of Market Research" Brian Jones presented to the American Marketing Association on 6-9-2010.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
1. Gartner delivers the technology-related insight necessary for our clients to make the right decisions, every day.
2. Our unique insight is drawn from thousands of interactions with your clients, every day “ Gartner provides insight we can’t get anywhere else.” Wes Hayden CEO, Genesys 775 analysts Clients in 85 countries 60,000 clients 11,500 enterprises 280,000 client interactions Vertical coverage in nine industries 5,500 benchmarks 10,000 media inquiries 4,300 CIOs 55 conferences 70% of Fortune 1000 80% of Global 500 470 consultants 1,500 engagements
3. Our point of view shapes enterprise technology buying decisions Viewed by Fortune 1000 decision makers as critical to making a short list Industry Analyst Coverage Personal Experience Word of Mouth Events Financial Analysts’ Coverage Internet Sites Marketing Collateral Media Coverage Advertising Direct Marketing Other 0% 20% 40% 60% 80% 100% Gartner Forrester IDC Data Monitor Current Analysis Jupiter Ovum Yankee None/DK Percentage of decision makers who view analyst firm as “most credible” Valued Sources Most Credible Hill & Knowlton Survey: approximately 400 IT decision markers 0% 20% 40% 60% 80% 100%
4.
5. Research: Insight for understanding your customers, competitors, markets and technologies Marketing Essentials Achieve success in your role through best practices, case studies and how-to frameworks. Your Customers Know what your customers care about. Understand their mind-set and decision-making behaviors. Inquiry analytics Search analytics Readership analytics User surveys Gartner for IT Leaders toolkits Your Markets Identify market and growth opportunities and prioritize investments. Market statistics Market forecasts Market trends Emerging markets Your Competitors Position your company and your products most effectively. Understand your competitors’ offerings and strategies. Magic Quadrants MarketScopes SWOT analyses Vendor Ratings Critical capabilities Technologies Gain a deep knowledge of the technologies you focus on. Be aware of emerging technologies. Hype Cycles Cool Vendor Reports Emerging technologies