This document outlines key services that Gartner provides to clients including: 1) Synchronizing marketing, IT, and business efforts; 2) Acting as an objective advisor on marketing technology investments; 3) Providing a cost-effective way to explore new marketing ideas through feedback and validation on agency proposals.

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1. Synchronize efforts across Marketing, IT, and the Business
2. Objective, unbiased, independent advisor on all marketing
technology investments and strategic decisions
3. Most cost-effective way of exploring new marketing ideas
and concepts
4. Track, review, provide feedback, and validate digital
agency/consulting recommendations and proposals
5. Provide strategic insights across digital marketing landscape
6. Continually update your cross-industry digital IQ for outside
the box thinking and career progression
CRITICAL GARTNER VALUE PROPOSITIONS