Ad|tech Case Study: Opening up the doors

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The document discusses how companies should communicate and engage with customers online. It recommends that companies use a human voice when conversing with customers, avoid over-managing communications, and let employee voices be heard openly. It also notes how customers now frequently turn to each other for answers rather than companies, so companies need to better participate in online conversations to remain relevant.

Business Technology

Ad|tech Case Study: Opening up the doors Gareth Llewellyn Corporate Communications manager Oracle ANZ

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Naked Conversations Use a human voice

Naked Conversations Don’t get Corporate lawyers or PR people to modify your speech

Naked Conversations if we don’t see the occasional typo, we’ll start to wonder if you’re really human!

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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

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