The gaming industry has grown significantly over the past decade, with revenues reaching nearly $11 billion in 2009. The average gamer is in their late 20s or early 30s, with about half of players aged 18-49. While males make up the majority, females now account for nearly half of all players. Popular gaming platforms include consoles like the Wii, PS3 and Xbox 360, as well as PCs. Top genres include action games and sports games, though family entertainment titles on the Wii have also been very successful. Major publishers in the industry include Activision, EA and Take Two Interactive.

1. Jernej Virag
GAMING INDUSTRY TODAY
Odense, DK, 20.4.2010

2. THE SIZE

3. Industry revenue
12
10 10,9
9,9
Billions of $
8 8,6
6 6,5
5,8 6,2 6,1
5,5
4 4,6
2
0
2001 2002 2003 2004 2005 2006 2007 2008 2009
Source: NPD Group market research for US
HOLLYWOOD
RECORD: 10.6 billion $ (2009)

4. Average age of the players?
35
49% 26%
25%
under 18 18-49 over 50
Source: Entertainment Software Association, 2009

5. Male entertainment?
Female
Male
Source: Entertainment Software Association, 2009

6. THE MACHINERY

7. CONSOLES
Units sold (in millions)
PS3 Wii
25,10 53,60
Xbox
360
32,50 Games sold
Wii
PS3
Xbox 360
Source: NextGenWars
2006 2007 2008 2009

8. PC
US revenue in 2008 (in millions of $)
Console
10.960
PC -
estimate
1.700
Source: NPD Group market research for US, 2008

9. THE GENRES

10. Game genre distribution
Family
Action Entertainment
Flight
Arcade
Children
Other
Sport
Fighting
Adventure
Role-Playing
Shooter
Strategy
Racing
Source: NPD Group market research for US, 2009

11. PC genre distribution
Strategy
Role-Playing
Arcade
Other
Racing
Family
Flight Entertainment
Sports
Action
Adventure Shooter
Source: NPD Group market research for US, 2009

12. THE PUBLISHERS

13. BIG NAMES

14. THE BRAINS BEHIND

15. BIG NAMES OF 2009