Jernej Virag

GAMING INDUSTRY TODAY


                        Odense, DK, 20.4.2010
THE SIZE
Industry revenue
                    12

                    10                                                      10,9
                                                                                      9,9
    Billions of $


                    8                                               8,6

                    6                                      6,5
                                     5,8      6,2   6,1
                               5,5
                    4    4,6

                    2

                    0
                         2001 2002 2003 2004 2005 2006 2007 2008 2009
                                                          Source: NPD Group market research for US

  HOLLYWOOD
RECORD: 10.6 billion $               (2009)
Average age of the players?


                              35
  49%              26%

           25%


under 18   18-49    over 50
                               Source: Entertainment Software Association, 2009
Male entertainment?


             Female


     Male




            Source: Entertainment Software Association, 2009
THE MACHINERY
CONSOLES
          Units sold (in millions)

             PS3               Wii
            25,10             53,60

                      Xbox
                       360
                      32,50                    Games sold


                                                              Wii


                                                              PS3


                                                              Xbox 360
Source: NextGenWars
                                      2006   2007      2008         2009
PC

               US revenue in 2008 (in millions of $)

                           Console
                           10.960




                                                   PC -
                                                 estimate
                                                  1.700


Source: NPD Group market research for US, 2008
THE GENRES
Game genre distribution
                                                       Family
                 Action                             Entertainment


     Flight
  Arcade
Children
  Other

                                                                    Sport
  Fighting


      Adventure


           Role-Playing
                                                     Shooter
                      Strategy
                                    Racing
                                             Source: NPD Group market research for US, 2009
PC genre distribution
          Strategy


                                                              Role-Playing




Arcade
  Other
   Racing
                                                                 Family
     Flight                                                   Entertainment
        Sports
            Action

                     Adventure    Shooter
                                            Source: NPD Group market research for US, 2009
THE PUBLISHERS
BIG NAMES
THE BRAINS BEHIND
BIG NAMES OF 2009

Gaming industry in 2010

  • 1.
    Jernej Virag GAMING INDUSTRYTODAY Odense, DK, 20.4.2010
  • 2.
  • 3.
    Industry revenue 12 10 10,9 9,9 Billions of $ 8 8,6 6 6,5 5,8 6,2 6,1 5,5 4 4,6 2 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 Source: NPD Group market research for US HOLLYWOOD RECORD: 10.6 billion $ (2009)
  • 4.
    Average age ofthe players? 35 49% 26% 25% under 18 18-49 over 50 Source: Entertainment Software Association, 2009
  • 5.
    Male entertainment? Female Male Source: Entertainment Software Association, 2009
  • 6.
  • 7.
    CONSOLES Units sold (in millions) PS3 Wii 25,10 53,60 Xbox 360 32,50 Games sold Wii PS3 Xbox 360 Source: NextGenWars 2006 2007 2008 2009
  • 8.
    PC US revenue in 2008 (in millions of $) Console 10.960 PC - estimate 1.700 Source: NPD Group market research for US, 2008
  • 9.
  • 10.
    Game genre distribution Family Action Entertainment Flight Arcade Children Other Sport Fighting Adventure Role-Playing Shooter Strategy Racing Source: NPD Group market research for US, 2009
  • 11.
    PC genre distribution Strategy Role-Playing Arcade Other Racing Family Flight Entertainment Sports Action Adventure Shooter Source: NPD Group market research for US, 2009
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