The document discusses the impact of game cloning on the industry, noting that it can harm developer motivation and lead to uninspired products for consumers. It argues that while cloning has contributed to the casual gaming business, originality and complexity remain pressing issues within game design. Proposed solutions include stronger intellectual property protections and a potential naming and shaming strategy for cloners, though these may have their own drawbacks.

1. “All This Game Cloning. What To Do
Now ?”
By Talat Fakhri.
Pikplay.com
@talatfakhri

2. Pong(1972)

3. Breakout(1982)

4. Arkanoid(1987)

5. Tiny Tower vs Dream Heights

6. Dream Heights(January 2012)

7. Tiny Tower(June 2011)

8. Corporation Inc (Nov 2010)

9. Sim Tower(1994)

10. Angry Bird(Dec.,2009)

11. Crush the Castle(July,2009)

12. 
Blatant cloning harms the industry

Decreases motivation of developers

Gives hackneyed product to consumers

13. Cloning created the casual game business
– By Russel Carroll in Gamasutra.

14. 
Problem with Originality
• Most that is different is not notable.
• Common becomes familiar.
• Most original ideas have to be copied before they
get popular.

Problem with Complexity
• Steep learning curve for hardcore gamers.
• Gentle sloping curve for casual gamers.Small
variations.

15. One noteworthy property of Games:
A small delta in mechanics can cause a significant
change in game play.

16. Diner Dash

17. Cake Mania

18. Some axioms we agree on.
1. Any practise should result in net benefit to the
developers.
2. Any practise should result in net benefit to the
ecosystem.
3. Any other way the relationship becomes
exploitative.
4. A solution cannot be deemed proper without
taking into account the side effects.

19. Some axioms we agree on.
1. Any practise should result in net benefit to the
developers.
2. Any practise should result in net benefit to the
ecosystem.
3. Any other way the relationship becomes
exploitative.
4. A solution cannot be deemed proper without
taking into account the side effects.

20. Two most talked about solutions.
1. Stronger IP Protection.
2. Naming and shaming the cloners.

21. 
Naming and shaming the cloners has a HUGE
side effect.

Biggest enemy of creativity : FEAR

EVERY game borrows from somewhere in
some way.

22. Two steps towards a solution

23. It should be part of your games!

24. Include Ludography in the game
(Like Bibliography)
PS: Ludo is latin for play

25. Thank You
Pikplay.com
@talatfakhri

26. Bibliography
1. Opinion: 'Cloning Created The Casual Game
Business' -by Russell Caroll
Link: http://www.gamasutra.com/php-
bin/news_index.php?story=16426
2. Casual Game Design: Designing Play for the
Gamer in ALL of Us – by Gregory Trefry.
Link: http://tinyurl.com/79d8wyo
3. Challenges for Game Designers – by Brenda
Brathwaite
Link : http://tinyurl.com/74txaue